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Text Message Marketing for Photographers


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Text Message Marketing for Photographers

  1. 1. Text Message Marketing TipsFor Your Photography StudioPresented By:SMS Dominator
  2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  3. 3. How Text Message Marketing Works
  4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  7. 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClient Listand Ask Themto Join YourMobile List
  9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onPhotographyTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  10. 10.  Photography Studio Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to PHOTOSand Get $20 Off YourNext Visit
  11. 11. Text Message Marketing IdeasFor Your Photography BusinessIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsUseAppointmentReminders toCut Down on “No-Shows”Send TextMessage OffersonSlow Days toIncrease Traffic
  12. 12. Text Message Marketing IdeasFor Your Photography BusinessIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send YourClients SpecialinstructionsBefore a SpecificPhoto ShootSend ClientsHelpful PhotoShoot Tipsfrom Time toTimeAlert ClientsAbout NewProducts andServices
  13. 13. Text Message Marketing IdeasFor Your Photography BusinessIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to DirectPeople to YourWebsite, etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessRun a Birthdayor HolidayRewardsProgram
  14. 14. Text Message Marketing IdeasFor Your Photography BusinessIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages toYour ClientsInteractEfficientlyWith StaffMembersConduct ClientSatisfactionSurveys andPolls
  15. 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
  16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  17. 17. Let’s Take a Closer Look at These…
  18. 18. EXAMPLEMs. Smith, youhave anappointmentwith Photo Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
  19. 19. EXAMPLEMr. Jones, it’stime for yourAnnual FamilyPhoto Shoot.Please contactPhoto Spot at555-555-5555to schedule.ReminderReminder
  20. 20. EXAMPLEMr. Brown, I amsorry, but we hadto cancel yourPhoto Shoot withPhoto Spot onJan 9th. Please callus to rescheduleat 555-555-5555CancellationCancellation
  21. 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any packageat Photo Spot.EXP 5/15
  22. 22. EXAMPLESpend $200 ormore at PhotoSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
  23. 23. EXAMPLEPurchase anyPhoto Packageand receive 50%OFF 5 ExtraPhotos when youshow this text.EXP 5/15PurchasePurchaseMoreMore
  24. 24. EXAMPLEPurchase onePackage fromPhoto Spot andreceive 3 FREEPhotos when youshow this text.EXP 5/15Get aGet aFreebieFreebie
  25. 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  26. 26. How to Use QR Codes Send Users to a MobilePreview of YourPhotography Studio Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
  27. 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
  28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include YourPhotography Studio’s Name inYour Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
  29. 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
  30. 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominator