Business Generation

1. By
Anil Bhat

3. WordPress actually came into existence as CMS
software. Initially, its main feature was blogging.
But with the passage the developers expanded its
functionality to allow the formation of highly
complicated websites. With its growing popularity
the site became a massive hit amongst people
which eventually made it a content management
system from just another blogging tool. WordPress
is an easiest to use ‘CMS’ and all credits are
attributed to its friendly interface. It also has an
amazing number of plugins.

4. WordPress is also emerging as a marketing tool
because of the features it provides. Out of all the
different features provided by WordPress conversion
rate is one of them. Conversion rate is the average
number of people who visit your website and after their
visit “conversion” takes place when they start taking
desired action you have designed for them to select
from. Conversion rate is increased when the customer
visits your site more often, signs up for your email
newsletter, downloads some content from your page
etc. In laymen language conversion rate is a measure
by which you can estimate whether the site is doing
well or do you need to make some changes to make it
better and more customer oriented.

6. In a survey with over more than 200+ successful sites it has been pin
pointed that it is a must to be updated with the conversion rate to get
more traffic on the web page and gain profit from it. Always
remember, no matter how “good” your conversion rate is, there is
always room for improvement. The best part is by optimising your
conversion rate you can reduce cost-per-acquisition. There are two
type of workers-
By maintaining your conversion rate you chose to
be a smart worker and that is what the market
demands

7. If on an average your site gets around 1000 visitors and out of
them only 10 people actually buy something from your
website, it gives you a conversion rate of 1%. The average
conversion rate noted is around 2-3%, which is nominal
As mentioned before the average conversion rate for an e-commerce
site is 2-3%. To get a conversion rate higher than this you have to go
out of the box and focus on how to make your site more magnetos.
Most of the online store owners don’t use all the features of e-
commerce properly which results in loss. Your site substance should be
such that the customer won’t go anywhere.

8. Magneto conversion rate is all about giving customers more reliable
and flexible options to choose from and target their permanent and
loyal stay on your site. It is divided into following options
Order review and confirmation
Payment details
Shipping options
Shipping Info
Billing info
Login v Guest option
It is divided into following options:

10. Magneto tricks to attract traffic- “Cookie rewards/
sweet tooth reward”: This is a business tool used
by various successful sites to generate more traffic
on their website. Sweet tooth is a magneto
extension trick to attract customer by offering
them extra offer discounts, free products,
exclusive VIP offers, loyalty club memberships and
much more. By implementing magneto conversion
rate you will definitely land in a much better
position.