Increasing your ROI With Your CMP Campaigns


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Learn about 4 easy ways to increase your ROI and get more leads from your campaigns.

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  • Working with contractors across North America, across different categoriesHave learned some best practices I’d like to share with you
  • It feels a little strange to be up here telling you all how to increase your ROI…After all, YOU all are the ones running successful businesses. We can’t possibly know everything you know about running your business..And so afterwards and throughout this conference. I invite each of you to stop by and let us know how we can get better at helping you grow your business. That being said…here are some of the things we’ve learned.
  • You get the exclusive use of one of our websites. We make sure your potential customers can find the website when searching online.
  • We focus on Search Engine Marketing (SEM), and Search Engine Optimization (SEO).
  • Got here @2minReal-time
  • Allows you to check the quality of the leads and make sure your CSR’s are doing a good job fielding the calls.
  • Tips for Choosing/Changing Your Price Per LeadVolumeWe base how aggressively we spend money advertising the site upon the price per lead you select. The higher the price per lead selected, the more aggressive we can be in spending money advertising the site. The more aggressively we can spend advertising the site, the more traffic the site will receive. The more traffic the site receives, the more leads will be generated.You can find the price point that results in the ROI you are looking for.If you lower you price per lead, you will see lower lead volume.
  • - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
  • - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
  • Signs of Trust
  • Of your work, your team, your vans, your showroomThe photo gallery is the first place most customers visit
  • These are the highest converting bits of content
  • Typically, the higher the population, the more leads we can generate
  • Find your individual sweet spotIf you do one thing at the end of this conference, I’d encourage you to update
  • Increasing your ROI With Your CMP Campaigns

    1. 1. Increasing Your ROI From Your Campaigns <br />
    2. 2. Overview<br />Looking forward to sharing some best practices we have seen across our clients<br />But frankly, we would like to learn from you<br />
    3. 3. Pay For Performance Marketing<br />You pay for LEADS<br />No monthly fees, No minimum term contracts<br />Our incentives are aligned with yours<br />“Impressions”<br />“Listings”<br />
    4. 4. Exclusive Website (ExcluSite)<br />Your company, alone, on a top-ranked website<br />Visibility on search engines<br />Memorable URL (ie -<br />
    5. 5. How We Get You Leads<br />We take care of all of the internet marketing…<br />So all you need to do is answer the phone! <br />
    6. 6. 4 Things To Think About With How Improve ROI<br /> Being “ready” to receive real-time leads<br /> Adjusting your Price-Per-Lead<br /> Improving your Profile<br /> Adding new campaigns<br />1<br />2<br />3<br />4<br />
    7. 7. Our Leads<br />1<br />
    8. 8. How You Receive Your Leads<br />1<br />We provide you with a phone # and put it on your profile. You choose where it rings (office, mobile, etc).<br />Customers can also fill out a form on your ExcluSite. These inquiries go straight to your email inbox.<br />
    9. 9. Real Time Leads vs. Shared Leads<br />1<br />It’s a different kind of customer who wants to speak with you directly vs. one who wants 4 competing quotes<br />They want to hear that you are THE flooring expert in their city. <br />Turn their questions into an opportunity to show off your knowledge!<br />
    10. 10. Optimizing incoming leads<br />1<br />Have a plan for answering the phone<br />Set up simultaneously ringing phones<br />Have your team take notes on calls <br />so you know who to call back again later, hoping to close. <br />NOTE: this feature is available in our “lead log”<br />Regularly follow up with leads that are undecided.<br />Immediately return missed calls.<br />Show the caller how much you know.<br />Be ready to sell yourself!<br />
    11. 11. Lead Dashboard & CRM<br />1<br />We provide an online dashboard where you can<br />See your lead log<br />Add to your profile<br />Request more leads<br />Useful Lead Log Features<br /><ul><li>See date, time, caller ID, call duration
    12. 12. Free optional call recording
    13. 13. Take & save notes about leads</li></li></ul><li>Choosing Your Price Per Lead<br />2<br />$35 - $150<br />Recommended Bid for Flooring Leads<br />
    14. 14. Factors of Lead Volume<br />Change your price per lead at any time to affect lead volume<br />Market Competitiveness<br />Population & Service Area<br />Completeness of Your Profile<br />2<br />
    15. 15. What Makes A Great Profile?<br />3<br />
    16. 16. What Makes A Great Profile?<br />3<br />A complete profile:<br />Lots of uploaded photos: <br />Customer Testimonials<br />Free Estimates<br />Coupons and Specials<br />BBB, awards, Service Guarantees, Warranties<br />
    17. 17. Profile – About the Company <br />3<br />“About Us” page<br />“Services” page<br />“Customer Testimonials”<br />The more you tell your potential customers, the more likely they are to pick up the phone!<br />
    18. 18. 3<br />Images: Logos = Signs of Trust<br />
    19. 19. 3<br />Images: About Your Team<br />
    20. 20. 3<br />Profile – Additional Info<br />
    21. 21. 3<br />Profile – Additional Info (cont)<br />License and Insurance Info<br />Geographic Service Area<br />Use the map to “draw” your service area<br />NOTE: This map will appear <br /> on the site<br />
    22. 22. 3<br />Profile – Additional Info (cont)<br />Customers love reading pages like “about the owner” and “why our business is special”<br />
    23. 23. 3<br />Profile – Tender & Lead Delivery<br />Record Phone Calls<br />So you can hear how your team is answering calls<br />Caller ID Preference <br />So you can distinguish a new lead from a personal call<br />Forwarding Phone Numbers<br />Add multiple numbers for simultaneous ringing<br />Update Email Addresses<br />To receive Call Reminder Emails<br />Update Cost Per Lead<br />Increase your price per lead to be more aggressive in generating leads<br />
    24. 24. Should I Consider More Campaigns?<br />4<br />Additional campaign can generate additional leads. Most effective for:<br />Focusing on another major suburb <br />Getting leads for another specific service type<br />ie floor refinishing, remodeling, carpets, etc<br />
    25. 25. Recap on Increasing ROI<br /> Optimize conversion, nurturing and follow up with leads<br /> Adjust Your Price Per Lead to find your sweet spot<br /> Optimize your profile with more, higher-converting content<br /> Set up additional campaigns, where appropriate<br />1<br />2<br />3<br />4<br />
    26. 26. Thank You!<br />We look forward to speaking with you at our booth or in the remaining time at conference <br />Interested to hear your ideas about how we can better help you to grow your business<br />