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Text Message Marketing for Veterinarians


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Text Message Marketing for Veterinarians

  1. 1. Text Message Marketing TipsFor Your VeterinarianBusinessPresented By:SMS Dominator
  2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  3. 3. How Text Message Marketing Works
  4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  7. 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
  9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onPet HealthTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  10. 10.  Veterinarian Business Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to BESTVETand Get 10% Off YourNext Visit
  11. 11. Text Message Marketing IdeasFor Your Veterinarian BusinessIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Use AppointmentReminders to CutDown on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage Offers onSlow Days toIncrease Traffic
  12. 12. Text Message Marketing IdeasFor Your Veterinarian BusinessIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful Pet CareTips from Timeto TimeAlert Clients tothe Availability ofNew Productsand ServicesSend YourClients SpecialInstructionsBefore anAppointment
  13. 13. Text Message Marketing IdeasFor Your Veterinarian BusinessIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct Peopleto Your Website,etc.Start a“FrequentCustomer”Loyalty Programto Get RepeatBusinessRun a “Pet”BirthdayRewardsProgram
  14. 14. Text Message Marketing IdeasFor Your Veterinarian BusinessIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages to YourClientsCommunicateEfficiently WithStaff MembersConduct ClientSatisfactionSurveys and Polls
  15. 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
  16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  17. 17. Let’s Take a Closer Look at These…
  18. 18. EXAMPLEMrs. Smith, youhave anappointmentwith Vet Spot onJanuary 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
  19. 19. EXAMPLEMr. Jones, it’stime for Fido’sQuarterlyCheck-up.Please contactVet Spot at 555-555-5555 toschedule.ReminderReminder
  20. 20. EXAMPLEMs. Brown, I amsorry, but we hadto cancel yourappointment withVet Spot on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
  21. 21.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  22. 22. How to Use QR Codes Send Users to a MobilePreview of YourVeterinarian Office Send Users to Your Photosand Social Media Sites Send Viewers to a VideoOverview of Your Services
  23. 23. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Receipts
  24. 24.  Tell List Subscribers What toExpect as Soon as They Join Always Include YourVeterinarian Business’s Name inYour Messages Make it Easy for Your Clients toOpt-Out of Your List Notify Clients of Potential TextMessage CostsText Message MarketingPoints to Remember
  25. 25.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
  26. 26. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominator