This document provides tips and ideas for using text message marketing in a pest control business. Some key points covered include: - The benefits of text marketing such as high response rates, building loyalty, and viral potential. - Ways to build a mobile list like offering sign-ups on your website or through social media. - Example text marketing campaigns like appointment reminders, discounts, and surveys. - Best practices such as always identifying your business and allowing opt-outs. - Potential mistakes to avoid like sending only promotions or spam.

1. Text Message Marketing Tips
For Your Pest Control
Business
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on Cancellations
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Pest Control
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  On Your Vehicle
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to NOPESTSand Get 10% Off YourServices

11. Text Message Marketing Ideas
For Your Pest Control Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders to Cut
Down on
Cancellations
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers on
Slow Days to
Increase Traffic

12. Text Message Marketing Ideas
For Your Pest Control Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Pest
Control Tips
from Time to
Time
Alert Clients
About New
Products and
Services
Send Your
Clients Special
Instructions
Before an
Appointment

13. Text Message Marketing Ideas
For Your Pest Control Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Start a
“Frequent
Customer”
Loyalty Program
to Get Repeat
Business
Send
Check-Up
Notifications and
Invoices to Your
Clients

14. Text Message Marketing Ideas
For Your Pest Control Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and Polls

15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Mrs. Smith, you
have an
appointment
with Pest
Control Spot on
January 6th
at
3pm. Please call
555-555-5555 if
you need to
cancel.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, your
6 month Pest
Control
Maintenance is
now due. Please
contact Pest
Control Spot at
555-555-5555
to schedule.
ReminderReminder

20. EXAMPLE
Ms. Brown, I am
sorry, but we had
to cancel your
appointment with
Pest Control Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Pest Control
Spot EXP 5/15

22. EXAMPLE
Spend $100 or
more at Pest
Control Spot
and receive $20
OFF your next
service when
you show this
text. EXP 5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase any
service at Pest
Control Spot and
receive 50% OFF
an additional
service when you
show this text.
EXP 5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Get one service
($50 or more) at
Pest Control Spot
and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie

25.  Reduce Cancellations
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Pest
Control Techniques
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Pest Control
Business’s Name in Your
Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com