SlideShare a Scribd company logo
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the role of a product
manager is to discover a
product that is valuable,
usable and feasible
“
”
Marty Cagan, Inspired: How To Create Products Customers Love
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Our job is to be stubborn
on vision, but flexible on
details.
“
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Marty Cagan, Inspired: How To Create Products Customers Love
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Acquire Visit and Arrive
Engage Interact and Enjoy
Retain Come Back
Grow Spread the Word
Revenue Generate $$
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MVP
EXERCISE
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DISCUSSION
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Fact : In the real world, most
companies do too much
development and spend too
much money too early
“
”
Fred Destin, Atlas Ventures
Most start ups fail because
they didn’t develop their
market - not because they
didn’t develop their product
“
”
Steve Blank, Author of Four Steps to the Epiphany
Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
“
”
Marty Cagan, Silicon Valley Product Group
We own the process.
The process doesn't own us.
We call it Agile Jazz.
“
”
Tom Loosemore, Gov.uk
Don’t fail fast.
learn
fast
“
”
Tom Chi, Google X
Essentials of Product Management
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