The document discusses the importance of balancing product discovery and delivery to create value, emphasizing that an ideal scenario would be 70% discovery and 30% delivery. Key elements of successful product discovery include understanding customer journeys, uncovering value drivers, and prioritizing opportunities while testing assumptions through small experiments. It highlights the necessity of continuous alignment between teams and stakeholders to ensure effective product outcomes.

2. Discovery vs Delivery
d-pereira.com

3. Produce what creates value
Uncover what creates value
Discovery
Delivery

4. Common Scenario
Delivery
90 %
Discovery
10 %
Ideal Scenario
Discovery
75 %
Delivery
25 %

5. Delivery Trap
More Features, Please
Focus on delivering
more features
No one is discovering
the future
Tech debt is evil Deadlines matter the
most

6. When everyone focuses on the present,
someone else will build the future

7. Discovery Trap
More Data, Please
Everyone works on
discovery
No one has time for
delivery
Finding the perfect
solution matters most
Open ended discovery
= no delivery

8. When everyone focuses on the future
Someone else will build the present

9. Balancing Discovery and Delivery
More Value, Please
Half team
focuses on
problems
Half team
focuses on
solutions
Everyone is
accountable
end to end
Mindset
‘
fi

10. Make peace with a dual reality:
70% discovery and 30% delivery
70% delivery and 30% discovery

11. Discovery Journey

12. SVPG Partner
“The purpose of product discovery is to
quickly separate the good ideas from the bad.
The output of product discovery is a validated
product backlog. Specifically, this means
getting answers to four critical questions: Will
the user buy this (or choose to use it)?
Can the user figure out how to use this? Can
our engineers build this? Can our stakeholders
support this?”
Marty Cagan
d-pereira.com

13. Product
Strategy
Simplify decision
making
Product
Discovery
Uncover what creates value
Product Delivery
Build what creates value
Product Management Fundamentals

14. Clarify the Goal
Understand Your
Audience Uncover Value Drivers
Reinvent the Future
Deal With
Assumptions
Use Evidence to
Progress
Prioritize and Focus
Product Discovery Journey

15. Product Discovery Key Elements
Clarify the Goal
Understand your
Audience
Uncover Value-Drivers
Reinvent the Future
Deal With Assumptions
Use Evidence to Progress
Prioritise and Focus
Agree on the desired result you want to
achieve as well as trade-o
ff
s the
organization is willing to make.
Example: Increase growth rate even if that
increases customer acquisition cost, but do
not compromise customer satisfaction
The critical aspect of a customer journey is to
ensure your team members build a shared
understanding of your customer journey.
That’s the job you need to get done.
Ensure you know how your customers’
journey is in reality.
To uncover hidden opportunities, you
need to learn from real end-users. The
closer you are to them, the better. In B2C, it
tends to be easier than B2B.
Techniques: Interviews, data analysis,
shadowing, etc.
Trying to explore as many opportunities as
possible simultaneously will stretch teams
too thin and create little to no value.
The real challenge is picking one opportunity
per team and exploring them.
Focus is what will enable you to create value
sooner.
Decide on solutions you want to explore to
bene
fi
t from the identi
fi
ed opportunities.
Solution ideation is the moment where the future
meets the present. You’ve identi
fi
ed problems worth
solving and want to craft solutions worth building.
Strive to identify assumptions you lack evidence of
and are business critical. As you uncover them, run
experiments to test the assumptions and decide
whether to pursue the initiative or not.
Most of your ideas won’t work as expected. The
magic is separating good ideas from bad ones. I
recommend running small experiments and scaling
them fast.

16. Succeeding with
Product Discovery

17. Absent or irrelevant
Value Proposition
Accelerates decision
No more than once a month
Customer Interviews
Frequent and insightful
Ignored or unspoken
Identifying Assumptions
Known and prioritized
Weak or no evidence
Testing Assumptions
Incrementally tested from
weak to strong evidence
High commitment to
single solutions
Ideation
Explore multiple solutions
for the same problem
Product Discovery Health Check

18. Discovery Check List
✓Product Trio: Product Manager, Designer, Software Engineer
✓Alignment with business stakeholders on the desired outcome
✓Routine to continuously gain customer insights
✓Share progress with stakeholders, focus on the problem space
✓Share the insights with the whole team
✓Ideate on one value-driver at a time
✓De
fi
ne three solutions idea for the selected value-driver
✓De
fi
ne Assumptions (desirability, feasibility, viability, usability, integrity)
✓Run experiments (start small and grow based on evidence)
✓Rinse & repeat

19. Thank you!

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