This document discusses key aspects of product management including defining the role of a product manager, common frameworks used in product definition and design such as Facebook's three questions, jobs to be done framework, product canvas, and design thinking. It also covers prioritization frameworks like MoSCoW and RICE, different types of product metrics like north star metric, behavioral metric and success metric, and the AARRR pirate metrics framework. The document provides an overview of processes, methodologies and metrics used in planning, developing and measuring success of products.

1. Product Management
Process and Frameworks
Pooja T R

2. Product management is an organisational
function within a company dealing with new
product development, business justification,
planning, verification, forecasting, pricing,
product launch, and marketing of a product or
products at all stages of the product life cycle.
Product Management

3. Product Manager
A product manager is the person who identifies the customer need and the larger business objectives that a
product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that
vision into a reality.

4. ● Facebook's three questions
1. What people problem are we trying to solve
2. How do we know if this is a real problem
3. How will we know if we have solved this problem
● Jobs to be done Framework
Situation Motivation Expected Outcome
● Product Canvas
● Walking Backwards by Amazon
1. Dummy Release
2. Already existing feature which is not used
3. Elaborate details on product introduction
4. Make UX design
5. User personas and user journey
6. User flow and interaction
7. Prototype
8. Testing for usability and usefulness
Common Frameworks
for Product Definition
When I want to So I can
Name Goal Metrics
Target Group Big Picture Product Details

5. Common Frameworks that can help in designing
1. Design Thinking
2. Design Sprint by Google Ventures
5 day rapid sprint of designing, prototyping and testing ideas with customers.
Empathise Define Ideate Prototype Test
Monday Map out the problem and pick important place to focus
Tuesday Sketch solutions on paper
Wednesday Make difficult decisions and turn your ideas into testable hypothesis
Thursday Develop a high-fidelity prototype
Friday Test it with real live humans

6. Common Frameworks that can help in designing cont..
1. Design Thinking
2. Design Sprint by Google Ventures
3. Hooked Model by Nir Eyal
It suggests on how to design habit forming product based on Psychology and Behavioural Science

7. Prioritization and its
common frameworks
● Product managers do continuous prioritization
and re-prioritization to deliver all required
features in a timely manner.
● Common frameworks for requirements
management are
1. MoSCoW
2. RICE by Intercom
Must have
Should have
Could have
Would have
Reach How many people will this impact?
Impact How much will this impact each person?
Confidence How confident are you in your estimates?
Effort How many “person-months” will this take?
Rice Score = (Reach * Impact * Confidence ) /Effort

8. Product Metrics
North Star
Metric
Product metrics are quantifiable data points that a business tracks and analyzes to gauge the success of its product
Behavioural
Metric
Pirate Metric
Revenue
Metric
Success
Metric

9. Product Metrics
1. North Star Metric (Most used metric)
2. Behavioural Metric
3. Success Metric
● Expresses Value
● Represent vision and strategy
● A leading indicator of success
● It's understandable, measurable and
actionable
● Not a vanity metric
● Time spent on the product by user ● Frequency of visit
● Metrics post launch if the product is succeeding.
continued..

10. Product Metrics
1. North Star Metric (Most used metric)
2. Behavioural Metric
3. Success Metric
4. Revenue Metric
5. Pirate Metric ( AARRR)
● Orders ● Transactions ● Average Ticket
Acquizition Acquire users
Activation User to be converted to active user
Retention User staying in the app/product
Revenue Users contributing to growth
Referral Sharing the app with others (get new users)

11. Thank you
Contact : ptrcreates@gmail.com