Uploaded byHector Del Castillo, CPM, CPMM
Product Discovery For Product Managers
A discussion to identify how to effectively align product discovery efforts to business goals and prioritize initiatives to deliver new value to the business. In order for a company to expand into new markets and continuously grow their business, they must innovate. As a product manager, understanding how to approach each stage of the product discovery process — from identifying the right problem to implementing the best solution that fits the market — is key. Hector Del Castillo of BoldPM walks through this process, sharing practical strategies and tools that can help you facilitate the creation of valuable new products. Hector shares how to better understand your company's ecosystem and approach the different phases of product discovery, including preparation, problem identification, creating ideas, testing and prototyping, and launching and scaling. About Hector Del Castillo Hector is a product executive with over 20 years of experience helping mid-market digital companies launch world-class offerings faster. He sparks creativity and innovation within teams to substantially transform and grow companies and achieve smarter product outcomes faster. He has launched over 35 products resulting in over 26% increase in profitability. Hector is a former instructor at AIPMM and 280 Group and contributor to the Product Management and Marketing Body of Knowledge (ProdBOK) Guide. Connect with Hector: https://linkd.in/hdelcastillo About BoldPM A product marketing and management consulting firm that inspires product executives, managers and leaders within mid-market digital companies to grow high performing teams and implement processes and tools to design, build and launch valuable products customers love to increase the company’s profitability and achieve faster growth. Want to accelerate your career as a product professional in 2021? Sign up for upcoming BoldPM Academy workshops to grow your product management & leadership skills: https://bit.ly/boldpma2021 About ProductCamp DC A community of over 800 product professionals from the DC/Baltimore metro areas that organizes monthly gatherings focused on product-related topics and best practices for designing, building, launching and marketing great products. We host monthly gatherings to connect, learn about leading methods and tools and share the latest techniques and experiences with like-minded product professionals. Join us to connect, learn and grow from like-minded product executives and leaders. Use this link to join our mailing list: https://bit.ly/pcampdclist
