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Blending Product Discovery and Product Delivery
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- 3. Blending Product Discovery/ Product Delivery David Hussman - Lead Sherpa and Product Explorer DevJam Discovery / Delivery Adventures
- 4. What did /do we get from agile methods? What was missing?
- 5. Let’s journey beyondWaterfall vs Agile? Product Agility over Process Mandates
- 6. Product Discovery How wrongare you ready to be? Product Delivery How fast can you learn and adjust? Product Discovery How wrong are you ready to be? Product Delivery How fast can you learn and adjust?
- 7. Product Discovery How wrongare you ready to be? Product Delivery How fast can you learn and adjust? How wrong were you?
- 8. Product takes manyforms System Context Product Context Universe of all Product Ideas How do you make initial product choices? Product Choices Framing / Chartering Pragmatic Personas Story Mapping User Interviews Market Research Customer Journeys Story Splitting Validation Measures Story Writing Prototyping
- 9. How much timeshould spend in initial discovery? How does it relate to uncertainty? Who do you need for discovery?
- 10. Who’s in theDiscovery Cadence? One Product, One Team Who’s in the Discovery Cadence? One Product, Many Teams
- 11. Roughly frame yourlearning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas Roughly frame your learning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas
- 12. Time Horizon: Pitch (whyand what): Goals / Outcomes - - - - - - - - Success Measures (some KPIs) - - - - - - - - Design Targets / Personas / Validators - - - - - Who will you ignore? - - Constraints (challenges worth noting) - - - - - - - How much white space is there? / Who is your competition? / Who is your inspiration? Name: Collaborative Framing Time Horizon: 3 Months Pitch (why and what): Goals / Outcomes - - - - - - - - Success Measures (some KPIs) - - - - - - - - Design Targets / Personas / Validators - - - - - Who will you ignore? - - Constraints (challenges worth noting) - - - - - - - How much white space is there? / Who is your competition? / Who is your inspiration? Name: Flight Done Right Collaborative Framing
- 13. Time Horizon: 3Months Pitch (why and what): Create a place to find and book flights that is not painful and truly helpful (if not fun). The experience should be personal (possibly “gamified where meaningful) and not cumbersome (e.g. navigating through forms and screens). Goals / Outcomes - - - - - - - - Success Measures (some KPIs) - - - - - - - - Design Targets / Personas / Validators - - - - - Who will you ignore? - - Constraints (challenges worth noting) - - - - - - - How much white space is there? / Who is your competition? / Who is your inspiration? Name: Flight Done Right Collaborative Framing Time Horizon: 3 Months Pitch (why and what): Create a place to find and book flights that is not painful and truly helpful (if not fun). The experience should be personal (possibly “gamified where meaningful) and not cumbersome (e.g. navigating through forms and screens). Goals / Outcomes - Make it fast and painless - Quickly show many flight options - Remove airport code thinking - Help me get to places I often visit - Fast access to my preferences - Make it easy to share my feedback Success Measures (some KPIs) - 500 Interested in the first month - 25% who try join loyalty program - Bookings taking <= 5 mins - Reorder with one click - Show last 5 cities traveled - Only 2 clks needed to update prefs - Share feedback in <= 30 sec Design Targets / Personas / Validators - - - - - Who will you ignore? - - Constraints (challenges worth noting) - - - - - - - How much white space is there? / Who is your competition? / Who is your inspiration? Name: Flight Done Right Collaborative Framing
- 14. Time Horizon: 3Months Pitch (why and what): Create a place to find and book flights that is not painful and truly helpful (if not fun). The experience should be personal (possibly “gamified where meaningful) and not cumbersome (e.g. navigating through forms and screens). Goals / Outcomes - Make it fast and painless - Quickly show many flight options - Remove airport code thinking - Help me get to places I often visit - Fast access to my preferences - Make it easy to share my feedback Design Targets / Personas / Validators - Business Traveler (primary target) - Corporate Booking Agent (primary target) - Who will you ignore? - Budget travelers (not a target) - Family Traveler (not a target) Constraints (challenges worth noting) - - - - - - - How much white space is there? / Who is your competition? / Who is your inspiration? - Orbitz and similar site - Hipmunk - Google Flights Name: Flight Done Right Collaborative Framing Success Measures (some KPIs) - 500 Interested in the first month - 25% who try join loyalty program - Bookings taking <= 5 mins - Reorder with one click - Show last 5 cities traveled - Only 2 clks needed to update prefs - Share feedback in <= 30 sec Roughly frame your learning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas
- 15. How well doyou know your audience? How many devs can tell a customer story? Story telling frames for validators / design targets Targets - - - - - Not Targets - - - - Name: Image: Description (who) - - - - - Values (why) - - - - - Name: Image: Description (who) - - - - - Values (why) - - - - -
- 16. Roughly frame yourlearning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas Story Mapping and Story Telling
- 17. Story Mapping orStory Splitting or … Roughly frame your learning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas
- 18. Where will theystart learning? A Tool Based Journey (User Experience)
- 19. Roughly frame yourlearning framing Explore their experiences mapping Take them somewhere interesting journeys/slices The tools we teach / use Validate their needs (your guesses) kpi / okr / tests Chose people to learn about personas Impact over Progress How are you measuring and learning?
- 20. Product Discovery How wrongare you ready to be? Product Delivery How fast can you learn and adjust? Product Discovery How wrong are you ready to be? Product Delivery How fast can you learn and adjust?
- 21. Product Discovery andProduct Delivery How wrong are you ready to be? over Product Delivery then Product Delivery How fast can you learn and adjust? Universe of all Product Ideas So you’ve made your initial choices, now what? Product Choices Framing / Chartering Pragmatic Personas Story Mapping User Interviews Market Research Customer Journeys Story Splitting Validation Measures Story Writing Prototyping
- 22. How will youmeasure and adjust? The Simple Case: One Product, One Team
- 23. What can theylearn outside the code? Prototypes - Journeys - Interviews Working a Discovery Cadence
- 24. Letting Delivery InfluenceDiscovery A Complex Case: One Product, Many Teams
- 25. Little Known Most Known Fast Feedback Slow Feedback Iterations Phased Experiments Requirements Development Test Source:Derived from the work of Dave Snowden, Ray Arell, Erik Simmons Speaking of complexity … Working a Cross Team Discovery Cadence Even more value in learning outside the code
- 26. What needs tobe learned where? Outside Delivery? Within Delivery? Letting Delivery Influence Discovery Synchronizing Cross Team Validation and Learning
- 27. And even morecomplex is the Many Products, Many Teams model An example of using customer journeys to constrain complexity
- 36. This is abeginning, but there’s much more to this discussion Help me with the discussion! www.devjam.com/productsoverprocess