The 2019 Social Impact Report from Productized highlights their commitment to fostering a product culture through workshops and conferences while aiming for sustainability and profitability in 2020. Led by CEO André Marquet, the organization successfully achieved a carbon-neutral conference and engaged with international product professionals, emphasizing the importance of empowering future innovators. Looking ahead, Productized plans to focus on digital training initiatives and continuing support for emerging entrepreneurs in the field.

1. SOCIAL IMPACT REPORT 2019
1

2. André’s Message 03
Our Team 04
Sustaining Futures 06
Productized in 2019
Trainings & Workshops 08
Acceleration and R&D 11
Community 17
Productized Conference 19
Podcast: GWP by Zalando 24
Pro-Bono Activities 27
...and more 30
Roadmap for 2020 31
Outreach of Productized 33
22
Agenda

3. Founder’s Message
Quoting our speaker Dan Olsen, PMs are some kind of
spider man anti-heroes because we know that with great
responsibility comes no power.
What we have, is an open book policy, which means we
share our financials and P&Ls with whoever wants to see
them. In this presentation, you'll find that in 2020 we need to
return to profitability in order to keep our doors open, so that
means that our projects need to be leaner, and have better
financial discipline.
Now it’s time for a new year and we can’t wait to share it
with you. I'm particularly excited about what we are already
doing for 2020, including the launch of the new website
more focused in the consulting and training activities, the
new digital product manager course, and the Productized
2020.
Please find attached our updated Activities Report 2019
presentation,
Thank you for this great year,
André Marquet, CEO of Productized
Productized has become a trusted organization for
workshops, conferences, community events, and
services that we hope will contribute to the
establishment of businesses that build better products.
We work for product managers, product designers,
makers and innovators of all kinds. Product people are
professionals that thrive in a product culture of
hyper-competitive marketplaces, excelling with
techniques from gamification to behavioral economics
where the focus is the people, the user.
We started Productized 5 years ago because we
thought it was important to have an event to celebrate
product culture. Our core belief is still the same, to make
technology come to market, product ideas come to life
and deliver frictionless solutions that delight customers.
We, as a community, have the responsibility to bring the
next generation of makers that are going to pave way
for the next decades. Product professionals are going to
be in ever greater demand and our role in society will be
better understood.
3

4. 👨‍💻
André Marquet
CEO
👨‍🎨
Rafael Daron
Design Head
44
👨‍🏫
João Bernardino
Research Head
Productized Board

5. Productized Team 2019
Mariana Marques
Production Assistant
João Portalegre
Graphic Designer
Joanna Jankowska
Customer Manager
Patricia Travessa
Office Manager
Teresa Segismundo
Marketing Manager
Giovanni Zanon
Customer Success
Ana Azedo
Production Manager
Hanna Kazak
Customer Assistant
5

6. SUSTAINING
OUR
FUTURE
Our goal for this
year’s Productized
was to make a
Conference with no
carbon emission.
We’re proud to say
that we did it.
6

7. 7
Productized is an equal opportunities employer and supports the
UN Sustainable Development Goals

8. TRAININGS &
MASTERCLASS
Gibson Biddle
Former VP of Product
@ Netflix
Productized’s core values are to share knowledge to help
companies and professionals develop their full potential.
This is why we do what we do and we love doing it
8

9. International reach:
Product People from 20+
countries connected
Sales number achieved:
Audience of 203 people when
target was 200
45 people peak concurrent
views
9
Gib’s Webinar: Netflix’s Customer Obsession

10. 10
The Product Management Training Program taught by Daniel Zacarias is made by 6
modules of 2h in English, including from 30 to 45 mins of practical exercises and Q&A, to a
selected class of 12 students
Product Management Trainings (Jun’19)

11. HiReach’s mission is to explore viable business models for
small scale and easily replicable mobility services that can be
provided at affordable prices or with minimum subsidies.
11
ACCELERATION
AND R&D
The HiReach mobility
inclusion challenge

12. An opportunity for entrepreneurs
Startup accelerators in the EU
HiReach Countries
Other EU Countries
After reaching out to more than 100 startup
accelerators we selected Impact Hub Vienna to
run the HiReach acceleration programme.
This will help 20 to 25 startups, offering mentoring
services, technical expertise and financial support.
It will consist of a one-week bootcamp and a
3-month acceleration phase.

13. Startup Bootcamp (Feb 2020)
> 1-week bootcamp
> Business model innovation,
methodologies and tools
> Product validation, market
potential and its contribution to
eradicate transport poverty
13

14. Startup Acceleration (Mar to May 2020)
> 3-month follow-up
acceleration program
> Technical solutions and
business models
> Open toolbox API compiled by
HiReach
14

15. Piloting and Testing (Demo in Sep 2020)
> Meetings and Networking
between entrepreneurs and
decision-makers
> Test-bed their ideas under
real-life conditions
> International recognition
15

16. 16
and more...
BUILDING
COMMUNITY
This year we had 10 P-Talks
in global companies and
universities headquartered
in the Lisbon Area and
abroad, and hundreds of
product people.

17. 17
Our friends over at Volkswagen SDC:LX gave us the opportunity to use their beautiful private
amphitheatre to premier in Portugal the movie “Rams - A documentary film by Gary Hustwit”
on the legendary Dieters Rams, Chief Designer at Braun for more than 30 years
Movie Premiere of “Rams - A documentary”

18. PRODUCTIZED
CONFERENCE
20-21-22 November 2019
A 3-day Product Experience in Lisbon with a global
attendance and opinion leading speakers
18

19. ATTENDEES
FROM
LEADING
COMPANIES
19

20. Average of 11% YoY Growth
*Numbers don’t include streaming attendees
20
CONFERENCE
ATTENDANCE
ALL HIGH RECORDS
2015 - 2019

21. Expenditure of €243,412.50
* Productized 2019 P&L can be consulted here.
21
CONFERENCE
PROFIT & LOSS
ALL HIGH BUDGET
2015 - 2019

22. 22
37.760 minutes viewed
498 unique views
20+ different nationalities
54 minutes average watch time
STREAMING
ATTENDANCE

23. 7 IN 10
ATTENDEES SAY
“I’LL BE BACK”
ALL TESTIMONIALS
COME FROM ATTENDEES
FEEDBACK FORM
Loyalty
Rate*
73%
Will recommend
to a friend
78%
*When asked, 73% of attendees said they would be disappointed if
they could no longer attend Productized Conference
“It was both fun and
passionate, while providing a
concrete framework and
examples.”
“It refocused my mindset and
priorities, made me excited
to apply it.”
“[It provided] New frameworks
and inspiration for changes to
make in my own product
management practise.”
“Up to date with the latest
trends and best practices in
IT products”
23

24. 24
The guests of this show are women that have been able to beat the
‘product’ ceiling and get into the profession. Our mission is to inspire,
connect and empower more women to get into product roles.
PODCAST
Girls Who Product
Powered by Zalando

25. 25
501 reproductions
749 views and 145 👏
2297 impressions and 37 👍
GWP Reach
6 NEW episodes are now available *
*all numbers are aggregated values

26. 26
“Without having the mindset, the perceptions, the perspectives of the
people you’re serving, I find it hard to believe that you’re building great
experiences that are targeted towards the community.”
Heather Samarin
“I do believe it is important to use the product that you manage. It can help
you understand your users and their struggles. [...] an actual consumer
might use your product completely differently. So don’t get biased!”
Melanie Tobias
#GirlsWhoProduct

27. PRO-BONO
ACTIVITIES
27
We’re committed to help the next generation of entrepreneurs and founders
develop their full potential. This year we worked with the top universities ISEG
and IST in Lisbon giving our contribution to their endeavors.

28. 28
ISEG Entrepreneurship Course
Many future entrepreneurs participated
proposing their business ideas and
practicing their pitching skills.
It was a great chance for us to have a
positive social impact, helping bright
minds in their path towards becoming
great professionals

29. 29
TecStorm 2019
In February 2019 we worked with
JUNITEC, the IST Junior
Enterprise to develop the Tela de
produto methodology and help
them with the TecStorm
competition which aim is to
develop brilliant ideas that can
create a positive impact on
society.
It was a quick and efficient way
for participants to develop a
business model for their project.
Oh and btw, the President was
also there...

30. ...AND
MORE
30
This year we did a series of team-building activities like surfing group lessons
or Pastel de Nata Masterclass as well as Operation Santa Claus to make
everyone proud of being part of the Productized family

31. ROADMAP
2020
31

32. 6-weeks Digital
PM Course (NEW)
APRIL-MAY 2020
3232
Productized Sprints
NEW Projects in 2020
THROUGH 2020
HiReach (NEW)
FEBRUARY - SEPTEMBER
2020
Trainings & Workshops Acceleration and R&D Services

33. Episodes: 53
Followers: 881Followers: 1.563
Subscribers: 5.856
Followers: 2.175
Followers: 2.163Followers: 1k Members: 2.525
18 Thousand People Strong
Subscribers: 2.530
Pictures: 5.163
3333
Assets

34. FIND US ON
FLICKR
VIEW MORE PICTURES HERE
34

35. but most importantly...
A special thanks to all the Sponsors and Partners that made this 2019 possible

36. THANK YOU
FOR BEING A PART
OF THIS JOURNEY! 3636

37. FINANCIAL
RESULTS
2019
ALL HIGH LOSSES
2015 - 2019
37

38. TAKE A LOOK
AT OUR OLD
IMPACT
REPORTS
See where we came from
to fathom where we can go
38
2016
2018
👶
🤓
😎
🧐
⚠WORK IN PROGRESS FOR 2020⚠