Andrè Gouveia "Winning Product Ideas - strategy over beauty" Productized19

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Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.

Presentations & Public Speaking

WINNING PRODUCT IDEAS
strategy over beauty
LISBON, NOVEMBER 2019

Hi there! I’m André Gouveia from INNGAGE.
An award-winning design and innovation consultancy.

Hi there! I’m André Gouveia from INNGAGE.
An award-winning design and innovation consultancy.
STRATEGIC DESIGN FOR PRODUCTS & BRANDS
WE DESIGN PRODUCT EXPERIENCES THAT MAKE SENSE
Research & Strategy for Innovation
Industrial Design
Engineering & Prototype
Branding & Digital, Ui / Ux
Activations
Design Training

GOOD DESIGN = GOOD BUSINESS
CONTEXT
PRODUCT
And we are on a mission:

GOOD DESIGN = GOOD BUSINESS
CONTEXT
PRODUCT
And we are on a mission:
That’s how we make sense of things.

Today I want to share with you the story of Star.
Winner of Samsung Mobile Design Competition

WHAT IS STAR?
Star is a robotic stand for
Samsung Galaxy devices that
promotes new experiences and
features.

WHAT IS STAR?
An articulated structure that
follows and assists the user via
face and voice recognition.

WHAT IS STAR?
Combined with Bixby, Star makes
everyday life more dynamic,
creative and productive.

The brief: New accessories for the Samsung Galaxy range of products.
That’s it?

DEFINE OPPORTUNITIES / GENERATE
IDEAS
Finding opportunities and
testing ideas.

SKETCHING STAR
Shape and proportions definition
when combined with Galaxy
devices.

PROTOTYPING STAR
Physical analysis and testing to
assure maximum rotation and tilt.

Star of Galaxy
Empowering people to become the star
of their experience.

Collaborative robotics as the main trend.
Samsung vision for the future: AI + empower
the makers community.
Integration between
hardware and software.
Feasibility.
Creative freedom for consumers.
Allow new experiences, focusing
on the use of cameras.

Focus on the people, the real needs and the relevance of the idea.
Focus on the market, be aware of competitors and other solutions.
Focus on execution, a product has to be produced.
Prototype a lot anyway.
Validate prototypes with real users.
Maintain the vision but be open to change.
If the product makes sense, it will create value.
So, looking for products that add value and make sense?

THANK YOU!
LISBON, NOVEMBER 2019
inngage.com

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