More Related Content
Similar to TELUS Case Study: iVAULT implementation improved corporate intelligence
TELUS Case Study: iVAULT implementation improved corporate intelligence
- 1. Free Webinar: TELUS Case Study: iVAULT implementation improved corporate intelligence Developed by Pacific Alliance Technologies A member of StarDyne Technologies www.pat.ca ivault.pat.ca
- 2. • Development Partnerswith: • Bentley, Autodesk, ESRI • Microsoft Gold Certified • iVAULT CMS for GIS developed for: • ESRI ArcGIS Server • MapGuide Enterprise/Opensource • Google Maps • Est. 1998, now a member of StarDyne Technologies • Revenues of $40 million+ • 320+ Staff • In the top 25 of Canada‟s software companies
- 3. Agenda 0. Business Context 1.Project Overview 2. Architecture Diagram 3. Spatial Data Store 4. FieldView Next Generation 5. Business Benefit: Customer Delivery Analysis Tools 6. Workflow: Increasing TELUS TV Subscribership 7. Workflow: Data Aggregation for Network Planners 8. Workflow: Wi-Fi Planning Tool
- 4. 1. Project Overview– Current State • To get access to comprehensive data TELUS‟s hundreds of field users needed to use many disparate systems: • GeoExplorer (MapGuide 6.5), Google Maps, Fieldview 1.0 – all over an aircard and in separate windows. • They were using consumer GIS applications side-by-side with corporate applications to meet business workflows • Many Departments could better use their spatial data to advise decision-making: • Technology Strategy, • Marketing, • Cable Screening, • Planning, • Engineering and Construction.
- 5. 1. Project Overview– Future State • GeoHAWK needed to prove out two foundational technical components: 1. The IMAGE data could be accessed and aggregated with other business systems 2. The Field View Next Generation application could be used for delivery of custom analysis tools • GeoHAWK needed to provide: 1. A Spatial Data Store as a holistic repository of spatially enabled data providing enterprise wide access to TELUS infrastructure information and related business and service information.there anything I shouldn‟t mention? Is Is TELUS using Google Maps under license? 2. A more flexible, targeted web & mobile mapping solution for all user communities. 3. The capability of viewing, searching, analyzing and editing both spatial and attribute data through a browser and capturing/editing data in the field (using smart phones). 4. Easy administration through a web-interface and a report generation tool 5. A viewer that could work with the Telus Spatial Data Store. • Started the project by quickly prototyping Google Maps and Bing Maps
- 6. 2. Architecture Diagram Field View Alternative Customer Delivery Geo-Web Apps Analysis Tools Intergraph IMAGE Cable Field Force Planning Boundary Field View Replacement Screening Feedback (FDSA) Manager .dbf Spatial NET AGSI Go360 Microsation Enterprise Spatial Application Service .dgn files MicroStation map tiles Integrated Cadastral Spatial Information Society Periodic Replication Data - Utility Data Spatial ETL Exchange - Cadastre Legacy Intergraph Framme FME Server or Application: AGSI Location Warehouse IMAGE Address BC IMAGE Oracle IMAGE Live Spatial Data Warehouse AB Link Spatial Data MicroStation Store Geo-Edmonton MicroStation map tiles MicroStation map tiles Location Calgary JUMP MicroStation map tiles PDS map tiles Existing Technology Dependencies Legend: GeoHAWK Technologies New Technology Components
- 7. Agenda 0. Business Context 1.Project Overview 2. Architecture Diagram 3. Spatial Data Store 4. FieldView Next Generation 5. Business Benefit: Customer Delivery Analysis Tools 6. Workflow: Increasing TELUS TV Subscribership 7. Workflow: Data Aggregation for Network Planners 8. Workflow: Wi-Fi Planning Tool
- 8. 3. Spatial DataStore • A geospatial Oracle data store was designed and implemented • This was connected to the data store in the TELUS Intergraph Framme environment as well as other corporate and commercial spatial data stores. • The IMAGE database segregates each feature table into one of almost one hundred “segments” • This was to overcome performance issues that have since become redundant so the first step was to eliminate the concept of segment tables • combined all the segments for a particular feature into a single table • We next cleaned the existing British Columbia data, removing records that had invalid FRAMME keys, duplicate records, or were orphans (pointed to parent records that did not exist) Data Anomaly Removed Archive Tables Comment Invalid Keys 76,000 PROB_feature RB_PRMRY & RB_SCNDRY values Duplicate Records* 3,300 DUP_feature based on the FRAMME keys Orphan Records 340,000 OR_feature See slide: IMAGE data Anomalies • The resulting SDS data model for attribute data in all other respects is identical to the conceptual IMAGE data model. It is a compromise that will enable some enterprise reporting and web display while permitting continued maintenance with FRAMME.
- 9. 3. Spatial DataStore • Huge Data Investment: • 300 staff working for 10 years = ~3,000 person years of investment in the data • This ¼ person year project unlocked all that data • IMAGE Database Anomalies • Migration of data to the target model was complicated by the large number of data issues • A comprehensive data cleaning exercise brought the database to a state of integrity by removing duplicate records and records with invalid FRAMME keys and orphan child records. • MicroStation elements are implicitly joined to database records by way of the RB_PRMRY and RB_SCNDRY values • The process found a substantial percentage of the MicroStation elements had no corresponding database row No Table Total Records Orphan Record Count 1 SDO_COPPER_SEG5701_SYMB 15,680 1,533 2 SDO_COPPER_SEG5701_TEXT 186,079 50,888 3 SDO_COPPER_SEG5701_LINE 15,260 2,717
- 10. 3. Spatial DataStore: Populating the SDS using ETL • To embark on this initiative, we first had to determine a target coordinate system to provide seamless coverage for western Canada and, potentially, all of Canada • Chose the Mercator EPSG: 3875 projection (same as Google Maps) • A mathematical transformation was required to change all location data from the province-specific coordinate systems to the new single, seamless coordinate system. • Several sample workflows were developed using TELUS data to determine which of these attributes would be required for individual element types, with the ultimate goal that adequate MicroStation data richness was being retained • About a dozen workflows were built to process and load the hundreds of MicroStation V7 design files, with FRAMME database linkages, into Oracle Spatial tables. Class Area DGNs cell arc ellipse line mtext shape text node Grand Total Common CODL 398 1 13 25,524 32,319 2 56,831 77 114,767 Copper CODL 330 4 12 15,256 46,895 27 17,847 21 80,062 Fiber BC 12,523 157,052 689,614 2 199,000 5 1,045,673
- 11. Agenda 0. Business Context 1.Project Overview 2. Architecture Diagram 3. Spatial Data Store 4. FieldView Next Generation 5. Business Benefit: Customer Delivery Analysis Tools 6. Workflow: Increasing TELUS TV Subscribership 7. Workflow: Data Aggregation for Network Planners 8. Workflow: Wi-Fi Planning Tool
- 12. 4. FieldView NextGeneration (FVNG) Current Version of FieldView • Limited functionality • Not integrated with any other system • No orthophotos • Limited Attribution • Better attribution is available in IMAGE – but not accessible
- 13. 4. FieldView NextGeneration (FVNG) • Web-map publishing options: - ArcGIS Server/Bing Maps - Google Maps - MGOS • Hosted iVAULT MapGuide OpenSource • Connects to and aggregates many spatial data formats • Web-based administration with iVAULT
- 14. 4. FNVG- Authentication •Linked with Active Directory & LDAP authentication • Role specific: • Data Layers • Map types • Attributes • Searches • Functionality • Session TELUS Confidential 14
- 15. 4. FVNG –Data Searching & Querying Capabilities • Any of TELUS's corporate data or IMAGE data is now searchable and locatable TELUS Confidential 15
- 16. 4. FVNG –Data Mining & Reporting Capabilities • Any of TELUS's corporate data or IMAGE data is now available to users based on security access for that user • Report generation tool facilitates easy creation of TELUS specific reports • Query results can be displayed in: • HTML • Excel • The map as a tooltip or in the results panel • A Custom Report TELUS Confidential 16
- 17. 4. FVNG -Database Editing Capabilities Any of TELUS's corporate data or IMAGE data is now editable through custom forms designed in the iVAULT administrator TELUS Confidential 17
- 18. 4. FVNG- CustomizedToolbox The Administrator has a configurable framework from which to expose web and role-based spatial and database tools. TELUS Confidential 18
- 19. 4. FVNG -Map Markups Field crews pass through notes on the data through a redlining layer. TELUS Confidential 19
- 20. 4. FVNG -Dynamically Themed Layers Interested in which customers have TELUS phone service but not TELUS Internet? – Create a new theme. TELUS Confidential 20
- 21. 4. FVNG- Administrator All components of the interface are controlled by the Administrator through an easy-to-use, browser-based, interface. TELUS Confidential 21
- 22. 4. FVNG -Administrator – Site Configuration The Administrator can configure different lay-outs for different job roles. TELUS Confidential 22
- 23. 4. FVNG- Administrator– Data Configuration Adding data sets is a process of pointing to the sources of the data and specifying which roles can view them at which scale. TELUS Confidential 23
- 24. 4. FVNG -Administrator – Tools Configuration The Administrator also configures which roles can view, edit and report on which components of the corporate data. TELUS Confidential 24
- 25. Agenda 0. Business Context 1.Project Overview 2. Architecture Diagram 3. Spatial Data Store 4. FieldView Next Generation 5. Business Benefit: Customer Delivery Analysis Tools 6. Workflow: Increasing TELUS TV Subscribership 7. Workflow: Data Aggregation for Network Planners 8. Workflow: Wi-Fi Planning Tool
- 26. 5. Business Benefit •FieldView NG provided TELUS customer data mapped by property and themed for the first time – the benefits of which are that it: • Advises and informs decisions on new infrastructure investment • Allows Service Managers to better direct field crews • Directs and provides change over time to support target marketing • Custom Delivery Analysis Tools provided by FieldView NG: • Services by Address • Fibre Visualization • Customer Churn • Cable Counts • Field Locate • Orphan Cable • Document Linking • Bridge Taps • Trouble Ticket • Wi-Fi Analysis
- 27. 5. Business Benefit •Allows Analysts to run scenarios against the data: 1. Which customers will benefit from an infrastructure upgrade? 2. How many prospects benefit? 3. What‟s the revenue potential vs. cost? 4. What‟s the marketing plan for this area?
- 28. Agenda 0. Business Context 1.Project Overview 2. Architecture Diagram 3. Spatial Data Store 4. FieldView Next Generation 5. Business Benefit: Customer Delivery Analysis Tools 6. Workflow: Increasing TELUS TV Subscribership 7. Workflow: Data Aggregation for Network Planners 8. Workflow: Wi-Fi Planning Tool
- 29. 6. TELUS TV-Customers by Use for Network Planning • Network integrity is better if customers are serviced by Distribution cables rather than Feeder cables. Determine which urban areas need upgrading. TELUS Confidential 29
- 30. 6. TELUS TV-Loaded Plant in Loop • In rural areas this shows which customers would benefit from an investment in equipment (load coils) at certain intervals. • In this case, the area is serviced by digital subscriber loop access modules (DSLAMS) and Determine which rural areas need upgrading. any identified areas would indicate were there‟s a higher probability of a records issue. TELUS Confidential 30
- 31. 6. TELUS TV– Tailored Marketing The Network Planners can pass this qualification map onto Marketing so that they can tailor their campaigns. TELUS Confidential 31
- 32. 6. TELUS TV– Customer Classification: Business vs. Residential Identify current TELUS residential customers. TELUS Confidential 32
- 33. 6.TELUS TV: Customers– Overlay Subscriber Data onto areas qualified for service These are existing TELUS customers that qualify for the service and could be up-sold to a different package. The purple have been up-sold and the green are potential up-sell opportunities. Action: Use this analysis as the basis of a Direct Marketing campaign. TELUS Confidential 33
- 34. 6. TELUS TV:Customers – Current Service Type Of the current customers – which service do they use? Who do we send the flyer for the upgrade promotion from TELUS DSL to TELUS TV? TELUS Confidential 34
- 35. 6. TELUS TV– Qualification Classification When a prospect calls to purchase the service the phone representative can quickly determine the highest level of service available to the prospect (this used to require two systems). Different quality of services allow different products to be sold in certain areas. The client service rep can use this tool (the same one produced by network planning and used by marketing) to determine the quality of package a prospect qualifies for. TELUS Confidential 35
- 36. 6. TELUS TV:Trouble-shooting Bridge tap shows TELUS areas where they may need to go in and 'cut pairs' to improve transmission characteristics, i.e. Reduce dB loss. It is a primary cause of clients experiencing trouble with their high speed service when others in the neighborhood aren‟t having trouble. Action: The Planners can identify areas were the highest level of service is available. TELUS Confidential 36
- 37. 6. TELUS TV-More Trouble-shooting • Network integrity is better if customers are serviced by Distribution cables rather than Feeder cables. • This report allows TELUS to identify areas where there may be some „clean up‟ to do in terms of how the cable is being used, or • Perhaps it is an area where TELUS needs to look at the cable classifation in the records. i.e. it could point to records issues. Customers by Use for Network Planning TELUS Confidential 37
- 38. 7. Business Benefitfrom Data Aggregation • . Administrative Boundaries were in a different system so the Planners couldn‟t see who the clients were that would be compacted by an upgrade. • Other data that was previously in other systems: 1. TELUS Buildings Allows the field crews to see all TELUS assets on a common base map within ONE system. and Cabinets 2. TELUS Mobility Towers 3. Trouble Tickets TELUS Confidential 38
- 39. 7. Business Benefitfrom Data Aggregation . 1. Wireline data from IMAGE 2. Copper Cables and Drop Cables 3. Fibre optic related features 4. Poles, ducts & Vaults Allows Network Planners to see all physical plant in ONE system. TELUS Confidential 39
- 40. 8. Wi-Fi NetworkDesigner Tool • Developed to provide TELUS network planners with a tool to cost out targeted Wi-Fi network support for overburdened 3G networks • User selects Wi-Fi Access point technology for trial • Wi-Fi network developed using TELUS owned or joint owned poles • Buffer automatically generates based on range of selected technology • User can analyze the one time and re-occurring equipment and implementation costs associated to the network design • Saved networks can be shared across the enterprise TELUS Confidential 40
- 41. 8 Wi-Fi NetworkDesigner Tool The Wi-Fi Network Designer application allows for planners to cost out infrastructure enhancement projects and technology prior to implementation. TELUS Confidential 41
- 42. 8. Wi-Fi NetworkDesigner Tool – Analysis and Reports Bottom line: Now that TELUS‟s data is liberated they can quickly and cheaply run scenarios against that data. TELUS Confidential 42
- 43. Questions? Chris Webber – CW@pat.ca Contact Us: Visit our Websites: Head Office www.pat.ca 604.676.6000 Toll-free ivault.pat.ca 877.691.9171 Check for Seattle upcoming and recorded 206.409.9105 webinars: Email: sales@pat.ca http://ivault.pat.ca/webinars Page 43
Editor's Notes
- #4 Leveraging Consumer GIS to Meet Your Corporate Goals, Google Maps, Bing Maps and others are providing consumers with a plethora of functionality and data for free. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment! We will show specific examples from a recent project demonstrating how a major utility derived market investment and additional revenue from their GIS project.
- #5 Dan’s Slide
- #6 PAT assisted TELUS in determining the optimum design for the Spatial Data Store and Field View NG data base, application and hardwarePAT implemented a Web Mapping application that provides targeted Web 2.0 capabilities for high performance mobile web mapping on both Smart Phone and PC platforms
- #7 History of green ones
- #8 Leveraging Consumer GIS to Meet Your Corporate Goals, Google Maps, Bing Maps and others are providing consumers with a plethora of functionality and data for free. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment! We will show specific examples from a recent project demonstrating how a major utility derived market investment and additional revenue from their GIS project.
- #9 When FRAMME was developed Intergraph’s revenue was triple Oracles. No one thought that Relational Database Management Systems were going to win the day.
- #12 Leveraging Consumer GIS to Meet Your Corporate Goals, Google Maps, Bing Maps and others are providing consumers with a plethora of functionality and data for free. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment! We will show specific examples from a recent project demonstrating how a major utility derived market investment and additional revenue from their GIS project.
- #16 Data Searching \\ Querying Capabilities
- #26 Leveraging Consumer GIS to Meet Your Corporate Goals, Google Maps, Bing Maps and others are providing consumers with a plethora of functionality and data for free. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment! We will show specific examples from a recent project demonstrating how a major utility derived market investment and additional revenue from their GIS project.
- #29 Leveraging Consumer GIS to Meet Your Corporate Goals, Google Maps, Bing Maps and others are providing consumers with a plethora of functionality and data for free. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment! We will show specific examples from a recent project demonstrating how a major utility derived market investment and additional revenue from their GIS project.
- #30 A cable is either Feeder or Distribution. Feeder cable should supply digital switches and cross connect boxes. Distribution cable is the cable that connects from those hubs ‘distributing’ service to our customers. Therefore, no customers should be served by Feeder cable. This allows us to identify areas where we may have some ‘clean up’ to do in terms of how we are using our cable, or perhaps it is an area where we need to take a look at how we’ve classified our cable in our records. i.e. it could point us to records issues.
- #31 ‘loaded’ plant is cable that requires a signal boost because it’s a ‘long loop’ from the CO to the customer (and back). That boost is provided by inclusion of ‘load coils’ at certain intervals. This is normally only found in rural areas where we have not put in digital subscriber loop access modules (DSLAMS) closer to the customers. Loaded plant is not suitable for providing higher speed services such as TELUS TV so we are looking for areas where we can eliminate that kind of configuration from our network. It’s another way to analyze our network topology. In this screen there is no loaded plant, which is good. Because Cloverdale, our study area, does have some rural territory there is a smattering of loaded plant on the fringes of the CO. However, since this collection of customers we are plotting here are only those served by a digital switch, we should NOT have ANY, so it’s an indicator of where we should look for records issues if we see some customers where their circuit includes loaded plant.
- #38 A cable is either Feeder or Distribution. Feeder cable should supply digital switches and cross connect boxes. Distribution cable is the cable that connects from those hubs ‘distributing’ service to our customers. Therefore, no customers should be served by Feeder cable. This allows us to identify areas where we may have some ‘clean up’ to do in terms of how we are using our cable, or perhaps it is an area where we need to take a look at how we’ve classified our cable in our records. i.e. it could point us to records issues.
- #42 Wi-Fi Network Designer application allows for planners to cost out infrastructure enhancement projects and technology prior to implementation
- #43 Jeff is rerunning this to provide more accurate numbers