Stories can be used in three key ways in user experience design: to collect information about users' contexts, goals, and experiences; to understand themes and patterns in user behavior; and to design and evaluate new experiences that change aspects of users' worlds. Stories are already embedded in many user research and design methods, even if they are not explicitly called stories. Using stories can help provide depth to understanding users and efficiently communicate insights.
The future is going to be filled with immersive and interactive experiences. I expand upon my elemental theory of presence to create a framework for experiential design. I take a look at popular virtual reality experiences, and unpack the lessons learned from it's elemental center of gravity. I also take a look at different models and frameworks for immersive storytelling.
Library Bus Project - Thesis work in progressDipti Sonawane
Re-conceptualising the Espoo City Library Bus service for the children of Espoo, Finland in collaboration with LeGroup (Learning Environment Group), Department of Spatial Design, Aalto University and the City Library of Espoo. The bus aims to integrate new media technologies for exciting experiences. The project proposed five themes to revolutionise the library bus service. The bus is scheduled to start operating in 2013.
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While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
Presentation at ANELE, Madrid, Spain in October 2009 on the future of the book as a means to communicate and educate, focusing on collaboration, sharing, interactive content, and linked data.
The future is going to be filled with immersive and interactive experiences. I expand upon my elemental theory of presence to create a framework for experiential design. I take a look at popular virtual reality experiences, and unpack the lessons learned from it's elemental center of gravity. I also take a look at different models and frameworks for immersive storytelling.
Library Bus Project - Thesis work in progressDipti Sonawane
Re-conceptualising the Espoo City Library Bus service for the children of Espoo, Finland in collaboration with LeGroup (Learning Environment Group), Department of Spatial Design, Aalto University and the City Library of Espoo. The bus aims to integrate new media technologies for exciting experiences. The project proposed five themes to revolutionise the library bus service. The bus is scheduled to start operating in 2013.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
Presentation at ANELE, Madrid, Spain in October 2009 on the future of the book as a means to communicate and educate, focusing on collaboration, sharing, interactive content, and linked data.
Library Bus Project - Thesis Work in progressDipti Sonawane
Re-conceptualising the Espoo City Library Bus service for the children of Espoo, Finland in collaboration with LeGroup (Learning Environment Group), Department of Spatial Design, Aalto University and the City Library of Espoo. The bus aims to integrate new media technologies for exciting experiences. The project proposed five themes to revolutionise the library bus service. The bus is scheduled to start operating in 2013.
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For many business people the Internet is still a big unkown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.
The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: 'How can my website be profitable?'
We created the popular Manifesto to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.
Beyond measuring buzz at WARC Next Generation ResearchInSites on Stage
Beyond measuring buzz: Drawing Deeper Insights through social media research (by Simon McDonald - InSites Consulting and Krista Cornelis - RTL Nederland), presented at the WARC Next Generation Research on Thursday January 17, 2013.
Final report for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.
Explores how learning theory may interface with experiential design, and presents an experiential design framework, and future trends in education.
Presented as a part of the Educators in VR International Summit in AltSpaceVR on February 20, 2020, at 10a PST
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Library Bus Project - Thesis Work in progressDipti Sonawane
Re-conceptualising the Espoo City Library Bus service for the children of Espoo, Finland in collaboration with LeGroup (Learning Environment Group), Department of Spatial Design, Aalto University and the City Library of Espoo. The bus aims to integrate new media technologies for exciting experiences. The project proposed five themes to revolutionise the library bus service. The bus is scheduled to start operating in 2013.
Manifesto - for Entrepreneurs and WannabesSimon Jansen
For many business people the Internet is still a big unkown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.
The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: 'How can my website be profitable?'
We created the popular Manifesto to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.
Beyond measuring buzz at WARC Next Generation ResearchInSites on Stage
Beyond measuring buzz: Drawing Deeper Insights through social media research (by Simon McDonald - InSites Consulting and Krista Cornelis - RTL Nederland), presented at the WARC Next Generation Research on Thursday January 17, 2013.
Final report for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.
Explores how learning theory may interface with experiential design, and presents an experiential design framework, and future trends in education.
Presented as a part of the Educators in VR International Summit in AltSpaceVR on February 20, 2020, at 10a PST
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
#1NWebinar – Building Relationships through Interactive StorytellingOne North
During this session, Kalev Peekna and Jessica DeJong explored interactive storytelling – one of the hottest new techniques used in digital marketing. They shared a brief history of how storytelling connects people, why it’s so powerful for relationship marketing and why digital offers exciting and unique opportunities for sharing your stories. Their examples explored how firms can combine different media to create an immersive experience for clients and build stronger relationships.
You can also listen to the presentation on YouTube http://bit.ly/1rk6fOE
Portigal Consulting: Reading Ahead Research Findings reduxSteve Portigal
Presentation of research findings from our project on the evolution of reading and books. After we've lived with the results and been out sharing them with different audiences, the material starts to evolve, as well as incorporate changes that are happening around us.
Why This Story, Why This Story Now: The Art of Impactful StorytellingTechSoup
Slides from TechSoup's Lights, Camera, Take Action!
Today’s workshop with StoryCenter is called “Why This Story, Why This Story Now: The Art of Impactful Storytelling”
StoryCenter facilitators Rob and Allison will share approaches to helping individuals, communities and organizations uncover the stories that really matter - the stories that they want to share. Featuring creative breakout sessions and opportunities to share, you will practice the use of story prompts, discuss creative solutions, and explore tools to support self-expression, creative practice, and community building.
Reading across a diverse range of topics is a good sign of maturing craft and designers. Boon's obsession with design and the human condition has led him to discover often unconventional but powerful perspectives through books. He will share how some of these books have influenced and shaped him as a designer, and talk about how that has supported his work with complex problem spaces.
This presentation was provided by Rebecca Blakiston of The University of Arizona, during the NISO Humanities Roundtable event "Building Diversity, Building Accessibility, Building Better." This event was held on September 23, 2020.
Presentation for the NISO Humanities Roundtable, September 23, 2020.
We design systems so that students and scholars can discover and access content, yet how do we know we are meeting their needs and expectations? How do we know if our language and taxonomies are enhancing or hindering discovery? In this presentation, you will learn techniques for putting yourself in the mind of your users. You’ll learn what we should do more and what we should do less to better optimize the user experience.
Some of the things I find important to take into account, when preparing interesting lecture or presentation. I tried to include various styles and developments in this area, as well as my own perceptions. In this version there is no animation, and I largely removed parts connected with the clever use of it. Also almost all the pictures are mine (which explains their comparably poor quality :o)), but on the other hand it makes my presentation more intimate and unique as I think :o)
Similar to Tell me about that - personas and storytelling (20)
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Updated for AccessU and AccessU Summit 2017
You went to a lot of trouble to put that content online. Plain language will help your audience find it, understand it and use it. Writing clearly makes information more accessible – and usable – for people who don’t read well, are reading in a second language, or are listening to the text. That means better informed users, happier customers, and fewer angry support calls.
Updated for AccessU 2017
Long descriptions of images are in the speaker notes
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Updated May 2017
Versions presented at PhillyCHI, AccessU, IA Summit, Accessing Higher Ground
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http://environmentsforhumans.com/2014/accessibility-summit
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Tell me about that - personas and storytelling
1. Tell Me About That
Using stories in interviews &
personas
Whitney Quesenbery
STC New York Metro
Octobr 27, 2011
2. Hi! Whitney
User researcher
Theatre designer
Storytelling as a way to understand users,
their culture, and context in UX design
Kevin
UX designer
Performance storyteller
Storytelling as a pivotal part of creation,
performance, and the design process
5. Stories are embedded in user experience
Collecting stories tell
us about context,
goals, people
Themes and patterns help
us understand world views
Success?
Usability evaluation is a
way of trying the story out
Design tells a new story
that changes something
about the world
6. We just don‟t call them stories
User research
Ethnography
Contextual inquiry
Site visits Personas
Affinity analysis
Usability Testing
Walk-throughs
Analytics Scenarios
Storyboards
Wireframes
Prototypes
7. Stories add depth to the big picture
Showing activities in context help you understand
more clearly when, where and how a product will be
used.
Stories are an efficient way to communicate non-
functional requirements or user characteristics
Thinking in stories connects similar activities,
attitudes, or goals across functions.
9. Changing a story can change the way we think
―Our experience of the world is
shaped by our interpretations of it,
the stories we tell ourselves.... so
the key to personal transformation
is story transformation.‖
Timothy Wilson, author of “Redirect”
Maria Popova, „Redirect‟: A New Way to Think about Psychological Change. The Atlantic, September 9, 2011 www.theatlantic.com
17. Stories are efficient
Tanner was deep into a Skatepunkz game—
all the way up to level 12—when he got a
buddy message from his friend, Steve, with
a question about his homework.
He looked up with a start. Almost bedtime
and his homework was still not done. Mom or
Dad would be in any minute.
What can we learn about Tanner
from this short story?
18. Stories turn a profile into a persona
Elizabeth, 32 years old
Married to Joe, has a 5-year old son,
Justin
Aged 30-45
Attended State College, and
45% married with manages her class alumni site
children
65% college educated
Uses Google as her home page, and
Use the web 3-5 times a CNN online
reads week
Used the web to find the name of a
local official
20. Listening is not a competitive sport
In many cultures, we are On your own
chronically ―under-listened- Practice really listening:
to‖ • Find a partner
• Ask them to tell you about
something…perhaps something that
Be an appreciative listener they are proud of, or a difficult event.
• Let them talk for 2 minutes
Give them your full attention
• Just listen. Give them your attention.
Acknoweldge what you hear, Don‟t interrupt them. Just let them
non-verbally talk.
• Then switch.
Give the person time to think
• Share what you learned about the
as well as talk experience of being really listened to.
Don’t rush the end –
sometimes people have one
last thought
20
21. Listen (and watch) for juicy tidbits
Stories you hear from more than one source
Strong detail and action
Details that illuminate other user data or analytics
Stories that contradict common beliefs
Simple, clear, and compelling
21
22. Stories and UX starts with listening (& observing)
In all of your user research, make time for stories
Go beyond basic questions
Ask about context: when, where, why (not just how)
Find out what they want to tell you
Just say ―tell me about that‖
22
23. Who can you hear the best stories from
Best
People with no connection to your
company who work in the context your
product supports
People who match the demographics of
the target users, and who have similar
domain experience
People who recently worked in the domain
and are still close to the job
People in your company who work with
your product in the field
Trainers, technical support personnel, and
others who support users in the field
Subject matter experts who do not work in
the domain Worst
23
25. Personas let you explore situations and ideas
The persona as a character provides perspective
The relationships create the context
The imagery suggests emotional connections
The language can suggest the voice of the persona
26. Personas represent groups of stories
Similar goals, beliefs, The web saves me
attitudes time
Visits a lot of different sites
Uses e-
Navigates easily
commerce
Similar ways of engaging in
the activity Mistrustful of
info online
Leaves a site
quickly
Similar personal
No-nonsense. Doesn‟t
characteristics like cute
Shared stories Very deliberate
approach to web
Uses search
Likes to print long
pages to read and
Takes notes as
save
she works
28. Melissa Laura Elizabeth
InfoSeeker Caregiver Expert
“I don‟t like to go “I want to know how to help my “I don‟t stay on a site long if
backwards to go forwards” husband” nothing jumps out at me”
Goals: Goals: Goals:
Looking for new information Looking for helpful Information I can use
information Answers to specific questions
Typical Questions: Typical Questions: Typical Questions:
What is <condition>? What do I need to know Tell me something new
Am I at risk? about it? What are the next I want the latest!
Top Usability Need: steps I should take? I need <this> information.
Engaging - I can tell I‟m in Top Usability Needs: Top Usability Needs:
the right place by the Effective - I need resources, Efficient: Give me a search
amount and level of and the right information box and I‟ll tell you exactly
information Risks what I want
Risks Needs information she can Risks
Curious - needs to be act on Already knows the basics
drawn in. Little sense of site
loyalty
29. Stories organize data in memorable ways
Personas not only
organize data and facts,
but help us recognize
the persona as someone
we can empathize with
30. Stories organize facts in recognizable ways.
Just LIke Me - Determining Eligibility Online with Personalized Narratives - Thea van der Geest and Lex van Velsen, UPA 2010
32. UX stories have a purpose
Meeting the users
Illustrating user needs
Points of pain
Brainstorming
Success stories
Design exploration
Evaluation task
33. Points of pain – show a problem
Ten minutes is not enough. That‟s
Tanner‟s opinion about the time limits
on using the computer at school.
Last Friday, he started working on a
geography assignment and look up some
information about the animals in Africa.
He had just gotten started when his turn
on the computer was up. He‟d like to
work on it over the weekend, but can’t
access the school library. He prints out a These stories create
few things, and figures he will retype a vivid view of the
problem from the
what he‟s done when he gets home.
point of view of the
persona.
What a bore.
33
34. Springboard or brainstorming stories
When Tanner comes home
from school, he logs on to the
web site and collects the essay
he began during study period
in school. He usually isn‟t
allowed to play games on the
computer until he finishes his
homework, but he tells his A short and compelling
mother, “this is my story, both illustrating a
homework.” dilemma and hinting at
the way out. They may
be the spark of a new
innovation, or based on
an anecdote from user
research.
34
35. Stories are not a detailed task analysis
Focus on the story
Establish the scene with imagery
What’s the time-frame?
What’s the emotional context
Think about the persona’s perspective
How do they see the events or interaction?
What words do they use? Style of language?
What are the boundaries of the story from their point
of view? (Hint: it might not be your product!)
Don’t use the story to describe all of the details in the
user interface.
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36. Story structures help you shape the meaning
Journeys show obstacles overcome
A hero’s journey
Framing structures create contrast
Us- Them - Us
Here - There - Here
Now - Then - Now
Stories can communicate mood or context
Layered images
Contextual interlude
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38. Choose your perspective
Third Person Second Person First Person
Story is told about Story is a conversation Story is told from the
someone, looking at between the storyteller point of view of the
them from the outside and another person main character
For example: For example: For example:
A UX person telling Feedback to a A UX person telling the
stories about how participant or other story of their own
several different people stakeholder, reactions.
responded to a
prototype. ―Interviewing a Retelling a story from
persona‖ the point of view of the
Persona stories, original experience.
especially if there is Talking directly to
more than one users of a product
Maintains a distance Creates a direct Invites the audience to
between ―us‖ and connection and invites look at the story
―them‖ the other person to through the eyes of
respond.
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39. Become the persona
First person
You represent the
persona and tell the
story from their point
of view.
Lets you ―get into the
head‖ of the story
Informance
Representing an idea by
acting in order to tell,
explain and share it.
(Brenda Laurel’s book on
metods
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40. 3rd person allows you to explain and interpret
Mary works as a nurse in a hectic Whose words and thoughts are
women’s health center for a low-
income neighborhood. these?
… Are these things that Mary
Her questions about cancer mostly would say or are they our
come from her patients, or from
wanting to be sure that she
interpretation of all the data
catches any early signs. and stories that went into the
… Mary persona?
She has learned conversational
Spanish, so she can talk to her
How can we show when we
patients for whom this is a first are using her own words?
language.
…
When she looks things up on the
Web, she tends to go back to
familiar sites
41. Creating a conversation invites identification
Whose words and thoughts are these?
Who is included in ―we‖?
How does creating a sense of identity
motivate action?
41
43. There are many ways to tell a story
Elevator pitch
Stories you tell around a table
Written stories
Presenting a report
Comic or storyboard
Visual collage
In a formal presentation
45. Create a narrative to show patterns
Even if you don’t have one
clip that shows the whole
pattern, you can combine
events into a story
45
46. Make a video
The NCI Cancer Bulletin: http://www.cancer.gov/ncicancerbulletin/101910/page6
47. Immersive environments encourage stories
Ad agencies create rooms that
represent the target market
for a brand.
http://www.core77.com/blog/business/core77_toyota_calty_studio_visit_round_2_how_theyre_winning_11167.asp
47
51. Storytelling for User Experience
UX St o ry Card s
A g uid e t o
craft ing st ories
for UX
www.rosenfeldmedia.com/books/storytelling
www.wqusability.com/storycards.html