1. FrankenLibraries: Seducing the Customer Stephen Abram, MLS Amsterdam Sept. 5, 2011

2. Change These slides are available at Stephen’s Lighthouse blog

3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]

5. It’s the Whole Experience

6. News Flash “The Internet and technology have now progressed to their infancy”

7. 7 Gifts to Libraries, Publishers & Booksellers The book isn’t dead or dying. It is evolving. Our customers are improving. Technology is going social and can support social acts. The PC isn’t dead, but, again, it’s evolving. We know more about our customers than ever before. Talent, Insight, Community, have social value. Opportunities always exist more in times of change

14. Change can happen very fast

15. Sensemaking: Too much choice

17. Technology literacy

18. Information literacy

19. Media literacy

20. Adaptive literacy

21. Research literacy

22. Academic literacy

23. Reputation, Etc.

24. Reading literacy

25. Numeracy

26. Critical literacy

27. Social literacy

28. Computer literacy

29. Web literacy

30. Content literacy

33. eZine Articles (ezinearticles.com)

34. Find Articles (findarticles.com)

35. FixYa (fixya.com Helium (helium.com)

36. Hub Pages (hubpages.com)

37. InfoBarrel (infobarrel.com)

38. Livestrong (livestrong.com)

39. Mahalo (mahalo.com)

40. Mail Archive (mail-archive.com)

41. Question Hub (questionhub.com)

42. Squidoo (squidoo.com)

43. Suite101 (suite101.com)

44. Twenga (twenga.com)

45. WiseGeek (wisegeek.com)

46. Wonder How To (wonderhowto.com)

47. Yahoo! Answers (answers.yahoo.com)

48. Xomba (xomba.com)

49. All Experts (allexperts.com)

50. Answers (answers.com)

51. Answer Bag (answerbag.com)

52. Articles Base (articlesbase.com)

53. Ask (ask.com)

54. Associated Content (associatedcontent.com)

55. BizRate (bizrate.com)

56. Buzle (buzzle.com)

57. Brothersoft (brothersoft.com)

58. Bytes (bytes.com)

59. ChaCha (chacha.com)

60. eFreedom (efreedom.com)

61. eHow (ehow.com)

62. Essortment (essortment.com)

63. Examiner (examiner.com)

64. Expert Village (expertvillage.com)

68. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging Whack-a-Mole: Farmer Panda Panda Silver GOOG

69. News Flash News Flash Shift Happens

70. Focus on the ShiftsAnd Innovate THERE The biggest shift from the internet and the web has been the social web.

71. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS

73. Transparent distrust and radical intellect

74. The Filter Bubble

75. Finding black hole data (like non-digital)

76. Networking with a Closed Circle

77. Beyond search to find/discover, choose/use, understand/internalize and FORGET.

78. Tagging and organizing – offline remembering

79. Information ethics and creation

81. Learning

82. Discovery

83. Progress

84. Research (Applied and Theoretical)

85. Cultural & Knowledge Custody / Conservation

87. -

88. Cook’s Voyage

89. Columbus, Cabot, Cortes

90. Magellan Columbus Cook

92. Questions for Libraries & Publishers Today: Are our priorities right? Are learning, research, discovery changing materially and what is actually changing? Books. Meh. What is the role of information and recreational reading in the real future (that is not an extension of the past)? Are we for the 21st Century world that will be or the 20th Century one that was?

94. Grocery Stores

95. Grocery Stores

96. Grocery Stores

97. Cookbooks, Chefs . . .

98. Cookbooks, Chefs . . .

99. Meals

103. Do you know them? Or do you know retail sales numbers or circulation numbers better?

104. Health . . .

105. Career Advice and Job Finding

106. Genealogy

107. Homework

110. Books

111. Speaking of e-Books...

112. Can we frame the e-book issue so that it can be addressed rationally?

113. Why do people read?

114. Why do people read? To learn To engage in hearing other’s opinions (to agree or disagree or understand) To develop more knowledge about myself and develop as a whole person To be entertained and laugh, to engage and interact To address boredom and the inexorable progress of time To research and keep up-to-date To participate well in civil society (everything from news to voting) To be informed (and maybe smarter) To understand others (individually and culturally) To escape our day-to-day lives To stimulate the imagination and be inspired or spiritual To write and communicate better through reading others To teach To have something to talk about To connect with like-minded people

115. Why do people ask questions?

117. The Chapter and Paragraph Universe

118. Integrated with Visuals – graphics and charts

119. Integrated with ‘video’

120. Integrated with Sound and Speech

121. Integrated with social web

122. Integrated with interaction and not just interactivity

123. How would you enhance a book?

125. Non-Fiction

128. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .

130. Mobility

134. GBS

135. Launched in US on June 30th

137. Back Office: Baker & Taylor Expected Launch July 2011

138. Expected Launch July 30th $15 Billion Franchise

139. Libraries Are Social Institutions

143. Focus on the Questions (Needs, CRM)

144. Build or Buy Knowledge Portals (Meals)

145. Emphasize Content Quality (not books)

146. Expand Social Media Programs on Information Literacy

147. Advocate and Align with the Listener

148. Tell Stories, Have users tell stories

149. Invest in Strategic Analytics – Measurements of Impact, ROI and Value

151. The power of libraries

152. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1