The document discusses the use of personas in user experience design. It notes that while personas are commonly created, they are often not leveraged beyond the initial project. The presentation advocates for using storytelling to bring personas to life and make them more relevant. It provides examples of how to develop personas through attributes, goals, scenarios, and journeys. Storytelling techniques like scenarios and user pathways are presented as ways to tell the persona's story and ensure they remain central to design decisions.
In the masterclass customer-journey mapping and innovation, service design plays a major role. Service designer Caroline Beck takes you through a quick course in customer journey thinking, which puts the customer at the center in a practical and applicable way.
UX & Design Riyadh: Usability Guidelines for Websites & Mobile AppsUXBERT
Presentation slides from UXBERT's monthly UX & Design meetups in Riyadh, Saudi Arabia on February 28th. In this session we covered the UX process, business benefits of UX and an overview of Jakob Nielsen's 10 Usability Heuristics.
In the masterclass customer-journey mapping and innovation, service design plays a major role. Service designer Caroline Beck takes you through a quick course in customer journey thinking, which puts the customer at the center in a practical and applicable way.
UX & Design Riyadh: Usability Guidelines for Websites & Mobile AppsUXBERT
Presentation slides from UXBERT's monthly UX & Design meetups in Riyadh, Saudi Arabia on February 28th. In this session we covered the UX process, business benefits of UX and an overview of Jakob Nielsen's 10 Usability Heuristics.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
Google UX Design Certificate - Sabonotes App Design Case Study Slide DeckSloane Kuo
An app for tracking and visualizing student progress in Kid's Taekwondo class. Features links to a functional excel prototype, low-fidelity prototype, high-fidelity prototype. #googleuxdesign
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
10 Principles of Design by Dieter Rams for Data VisualizationMika Aldaba
Guest Lecture for the Data Visualization class at Ateneo de Manila University. Basic design principles for Computer Science students. For educational purposes only, no copyright infringement intended.
Mobile App UI UX Design Improvement Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Mobile App UI UX Design Improvement Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34KJOKA
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
Google UX Design Certificate - Sabonotes App Design Case Study Slide DeckSloane Kuo
An app for tracking and visualizing student progress in Kid's Taekwondo class. Features links to a functional excel prototype, low-fidelity prototype, high-fidelity prototype. #googleuxdesign
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
10 Principles of Design by Dieter Rams for Data VisualizationMika Aldaba
Guest Lecture for the Data Visualization class at Ateneo de Manila University. Basic design principles for Computer Science students. For educational purposes only, no copyright infringement intended.
Mobile App UI UX Design Improvement Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Mobile App UI UX Design Improvement Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34KJOKA
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Users will always try to find the fastest pathway to reach their goals. By understanding user goals and behaviors you can determine whether to make these pathways better for the user or block and redirect them.
Slides presented at the Celebrity Studies Journal Conference 2016, University of Amsterdam.
ABSTRACT
Lifestyle blogging has become an established part of the Malaysian internet, and these ‘microcelebrities’ (Senft 2012) develop parasocial relations through the interactive affordances of social media, leveraging authenticity through a carefully managed exhibition of aspects of their lives and activities. As their audience changes in both quantity and quality, the bloggers’ perceptions of their audience develops, and they also adjust their performance according to their own changing life circumstances – such as graduating from university or changing jobs. When bloggers become parents, many of them are approached by advertisers keen to promote child- or parent centred consumer goods and services, meaning that their children become additional resources to leverage both audience and income.
This paper presents research that focuses on the impact that parenthood makes upon the lifestyle bloggers. It asks how parents negotiate their microcelebrity status, and the need to share ostensibly authentic portrayals of their life, with the challenges of parenthood. It also explores the impact of the expansion of outlets in a variety of social network sites.
This research follows up on a long-term participant observation of personal and lifestyle bloggers conducted from 2007-2009. Based on an inductive approach, it uses a combination of textual analysis and interviews to revisit microcelebrities who have become parents, and also expands the sample to other microcelebrities who are parents. It explores how they include their children and/or their parenting experiences into their online presence, and negotiate the attendant ethical and experiential challenges.
Collaborating with consumers in Asian markets Eat 'n Learn SmarteesInSites on Stage
This is the full slidedeck of our Eat ‘n Learn Smartees session on collaborating with consumers in Asian markets, co-presented with Direction First. The presentation elaborates on how to structurally collaborate with your consumers in order to generate richer consumer insights and feed your innovation funnel. All of this illustrated with a client case from Dorel.
Moms and Facebook in 2014. A relationship full of nice numbers and odds. moms love facebook and most of the time they build their life around it. A guide to understand it, say the right story to the right people and engage moms with the brand.
This topic explores the following using a fun story as an analogy.
- The difference between needs and wants and how it helps to understand that in coming up with better products or outcomes during product/business meetings.
- Using UX skills to not just make great products for companies but to use it make our personal and professional life better.
Many people don't know what UX (User Experience) is, and how easily you can start with it. In this presentation we teach 3 techniques that teams can start using immediately without any UX experience.
By Sam Laing and Karen Greaves and Debre Barrett
Small, independent magazine publishers face many challenges in building and retaining an audience. This presentation at the Parenting Media Association's 2014 spring conference offers some helpful tips for creating unique, engaging content.
Workshop facilitated by Melanie Kahl, The Third Teacher+ and Sami Nerenberg, Design for America at the StartingBloc October 2012 All-Fellows Summit in Chicago.
A Content Management System allows for the ultimate flexibility for publishing your content. Content Architecture Document is the specification to help make that happen.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Many companies go through the trouble of creating personas, only to file
them away in a drawer and gather dust after the initial project is complete.
In fact, many designers debate the usefulness of personas in the first place.
What is a character persona without its story?
Storytelling makes a persona relevant….
Dara Pressley - @uxdiva
4. Alan Cooper
In 1995, noted pioneer software
developer, developed the concept,
which he named personas. The
technique was popularized for the
online business and technology
community in his 1999 book.
Dara Pressley - @uxdiva
5. !
Personas are multidimensional representations of real users. The
Experience Community remains divided on whether they are based on
empirical data or the imaginations of the author. Cooper often writes
that the persona should at least be inspired by a real person.
Dara Pressley - @uxdiva
6. Guiding Principles
!
•
To focus on the needs of a
single or handful of target
users
•
To keep those needs central
to the strategy for the design
and development of the
project
Dara Pressley - @uxdiva
7. Why not just design for everyone
The most successful products of the
20th and 21st century were those
that we developed with a single
target audience.
• 3m Post-It Note
• Rolling Luggage
• Facebook
80% of people hated the 1999
Dodge Ram. But the 20% who
loved it made it into a best seller.
Dara Pressley - @uxdiva
8. It may seem counterintuitive, but designing for a single user is the most
effective way to satisfy a broad population.
- Cooper
Dara Pressley - @uxdiva
11. Celine
Wife & Mother
Lawyer
Attributes
Low
Med
Hi
Cooking Skills
Amount of time for cooking
Amount of time for shopping
Social Connections
“The only thing we
are not allergic to
is air!”
Celine’s Story
Celine is a very busy corporate lawyer. She is also a wife and
mother of 2 young children - a son 5 and daughter 3. She
struggles to find a balance between her home and work life.
!
Celine has recently discovered that her family suffers from various
food allergies. Some of which are life threaten. No one has
exactly the same line up of allergies and she is not sure how to
feed everyone. To make matters worse, her children are picky
eaters.
Devices & Networks
•
•
•
•
•
•
Macbook Pro
iPad Air
iPhone 5c
Kindle White
Twitter
Google +
Frustrations
•
•
•
•
•
•
•
Becoming a short order cook
Not having proper ingredients on hand
Children don’t like the “new” food
Sending food to parties
Not sure what to shop for
Eating out
School Lunch
Goals
Social
Celine would like to be
able to find her family
health meals that fit their
dietary needs. She also
wants the creation
process to be quick to fit
with her busy schedule.
Celine is well connected
social and will use her
network for tips and
advice. She would be
very likely to share
anything she learned with
network.
Scenario
Celine goes grocery shopping >> at the store she searches for food
to make for the next few days >> her children keep adding food to
her cart >> her bill is a lot more than expected >> dinner that night
is a mix of several different meals for the different allergies.
Dara Pressley - @uxdiva
12. Celine
Mother
Problem: Kids with food allergies
Need: Tips and tools to help care
for them.
Desire: Easy and Quick
Chris
Erin
Hobby Chef
Amy
First year College
Runs a daycare
Problem: Wants feed back on
Problem: Cafeteria
Problem: Kids with food allergies
Need: A place to share
Need: How to eat away at school
Need: Providing lunch and snacks
Desire: Social feedback
Desire: Affordable, no cooking
Desire: Parental approval
her creations
Dara Pressley - @uxdiva
23. Celine goes shopping
Email meal plan
& Shopping list
Tips about where to
find hypo-allergic foods
Dara Pressley - @uxdiva
24. Celine goes shopping
Email meal plan
& Shopping list
Tips about where to
find hypo-allergic foods
Teach children to read labels
Dara Pressley - @uxdiva
25. Celine goes shopping
Tips about where to
find hypo-allergic foods
Email meal plan
& Shopping list
Teach children to read labels
Time savers and helpful
products
Dara Pressley - @uxdiva
26. Celine goes shopping
Tips about where to
find hypo-allergic foods
Email meal plan
& Shopping list
Teach children to read labels
Time savers and helpful
products
Single meals that work
for everyone
Dara Pressley - @uxdiva
27. Celine goes shopping
Tips about where to
find hypo-allergic foods
Email meal plan
& Shopping list
Teach children to read labels
Time savers and helpful
products
Single meals that work
for everyone
Replacing
ingredients to
make the foods
they’re used to
Dara Pressley - @uxdiva
28. Each persona should have at least one
scenario planned out for them.
http://trello.com
Dara Pressley - @uxdiva
30. Annotations
Celine plans her menu
1) Home
Celine opens the home page
(mother persona)
!
Celine is putting together her meal plan for the
week in preparation for going to the grocery
store.
Celine expects to see her menu plan
OR login functionality
!
2) Login
Celine logs in to the website. Her page
is refreshed to her personal plan page.
!
!
Login functionality needs to exist
Home
Personal Plan
Login
3) Personal Plan page
Celine reviews the menu plan created
for her. She knows that some of the
meals would not work for her family,
and wants to change them.
Shopping List
!
!
Ability to personalize menu.
1
2
3
4) Search
Celine searches for menu options.
After finding one that looks interesting
she clicks on it to view more
6
!
5) Recipe page
The recipe looks perfect. Celine saves
the recipe to her personal recipe book
and adds to menu plan.
Shopping List
Search & Results
Recipe Page
!
!
Ability to save and add to plan.
6) Shopping List
Celine Exports her meal plan to the
shopping list. She doesn’t need
everything and wants to adjust the list
!
!
Ability to tweak list
4
5
7
7) Shopping list - mobile
At the store, Celine reviews her list as she
shops.
Dara Pressley - @uxdiva
31. Prioritize Content
Celine wants to...
Plan meals and get shopping list
Smartphone
Reader
Laptop/Desktop
Social
XX
XXX
Tablet
XXX
XX
XXX
XXX
XXX
XX
Read articles for helpful tips and tricks
XX
Find Recipes
XX
XX
XXX
Product Review
XX
X
XXX
X
X
XXX
X
XX
Cooking tools
Food storage (lunch)
Find information about safe foods
while eating out.
XX
XX
X
Communicate with other like her
XXX
XXX
X X X!
XXX
User generated recipes
XXX
XXX
XX
X
Bulk Food Purchases for
hypoallergenic products
X - Celine!
X - Amy !
X - Chris!
X - Erin
X
Dara Pressley - @uxdiva
32. Personalization
!
•
•
Cookied and Authentication
can serve as ways for the
system to identify the user
Content Management
Systems are getting smart
enough to predict user types
by following user behavior.
“This user looks like Celine, and
Celine likes…”
Unique content, functionality, and
user flows based on personas can be
used to target user groups with a
personalized experience.
Dara Pressley - @uxdiva
33. Planning, Personas & Storytelling
Personas should be leveraged for the planning of each new feature or
benefit.
!
Simultaneously, removal of features to be weighed against the impact of
those personas
Dara Pressley - @uxdiva
34. Dara Pressley
Wife & Mother
“I love, love, love
talking about
personas!”
Experience Architect
Devices & Networks
•
•
•
•
•
Story
My mother wanted me to follow after her and become a computer programmer. But
a natural artist, I wanted to spend my time in writer’s workshop, theater, and the
dance studio. So I spent my life going back and forth between her world and mine.
Dancing from the time I was 2. Building my first computer game on an Atari when I
was 7. Having one of the first personal computers in our neighborhood — took up
most of the kitchen table. Enrolling in a performance arts school in 7th grade. Got a
Mac in 1984 and never looked back. Learned desktop layout to create a newspaper.
Majored in English and then Writing. Teaching classes both on fiction writing and
computing. On and on until finally my two worlds collided in the field of web
design.
iMac
iPad Mini
iPhone 4s
Kindle Fire
Twitter
Hobbies
•
•
•
•
Sims 3 - Oh Yeah!
Reading
Fiction writing
(sometimes)
What ever my kids or
husband want to do
(mostly)
Previous Life
•
•
•
Poet | Fiction Writer | Tech Writer
Writing Instructor
Computer Instructor
Goals
To one day finish my
novel!
Fun Fact
My grandfather was an
official griot - a
Trinidadian storyteller.
Dara Pressley - @uxdiva