This document analyzes sales for Bharti Airtel Limited, a leading global telecommunications company headquartered in India. It summarizes Airtel's segment-wise sales analysis including mobile services, broadband, digital TV, and B2B services. The document also discusses Airtel's sales history using Oracle CRM and an ERP application, and reviews external factors like population trends, tourism, and socioeconomic data that impact sales. Finally, it outlines benefits to operators from incentive planning, dealership optimization, and forecasting subscriber numbers by product and service.

1. SALES ANALYSIS
(TELECOM ANALYTICS)
BY
ASHITHA VS
HARIDAS HALDAR
KRISHNA BOLLOJULA
NAMITA PANDEY

2. Agenda
 INTRODUCTION
 SALES ANALYSIS
 SEGMENT WISE
 SALES HISTORY
 EXTERNAL FACTORS
 OPERATOR BENEFITS
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3. INTRODUCTION
Mobile
Services
Telemedia
Services
Airtel
Business
Digital TV
Services
AIRTEL
 Bharti Airtel Limited, leading global telecommunication company.
 Headquartered in New Delhi, India
 Operations in 20 countries across Asia and Africa
 Ranked among top 4 mobile service providers globally in terms of subscribers.
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4. SALES ANALYSIS
 Sales Analysis of Bharti Airtel Limited
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5. SALES ANALYSIS(CONT.)
• Segment wise(B2C)
 Mobile Services
 Broadband Services
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6. SALES ANALYSIS(CONT.)
• Segment wise(B2C)
 Digital TV
• Airtel Services (B2B) • Passive Infrastructure Services
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7. SALES HISTORY
• Airtel use Oracle CRM for Data Storage and Analysis
• Introduced Airtel ERP, cloud based (SaaS) application
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8. SALES HISTORY(Cont.)
 Total Sales
 Customers
 Orders
 Sales Plotting(Year)
 Sales History Chart
 Today’s Sales Breakdown
 Month’s Sales Breakdown
 Top 5 places to target
 Geographic distribution
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9. EXTERNAL FACTORS
 Population forecasts
 Indicates general trend of
increase of subscriber base
 Customer Acquisitions
 Multiple SIMS
 Regulatory directives on first-time
activations adversely affected the
trend
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10. EXTERNAL FACTORS
 Tourism Forecasts
 Tourism has a positive impact on sales
as customized offers are designed for
travelers
 Festivals are banked on for providing
value added services
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11. EXTERNAL FACTORS
• Socio-Economic Data
 Customized plans for all SEC
classes
 Identifying them has increased our
subscriber base and hence revenue

12. OPERATOR BENEFITS
• Incentive planning for better sales
 Base commissions
 Bonuses and variable remuneration
 Airtime or revenue-sharing schemes
 Supporting the sales force
• Dealership planning for better coverage
 Optimize dealers based on number of retailers rather than geography
 Providing new dealership based on scarcity of products/services.
• Forecasted subscriber base by product & service
 Judgment-based methods
 Survey methods
 Time series methods
 Causal models
 Combination forecasts
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13. THANK YOU !!
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