The marketing team conducted a blind test of Smirnoff's current vodka blend against two new test blends among regular vodka drinkers. Data analysis showed that taste and mouthfeel were the key drivers of overall preference. Test Blend 1 scored higher than the current blend on these attributes. The report recommends replacing the current blend with Test Blend 1, and focusing future product development on aroma, taste, and mouthfeel. It also notes some anomalies in the data that require further investigation to ensure validity.