SlideShare a Scribd company logo
MULTIVARIATE
REGRESSION ANALYSIS
Social Research Methods
What determines SALES of a Product?
Group 6
Roll No. Name
UM15010 Apoorv Shrivastava
UM15013 Asish Parekh
UM15017 Debasis Dash
UM15023 Jaydeep Sahoo
UM15036 Priya Ranjan Mohanty
UM15054 Shree Kumar Sahu
UM15055 Swagat Kumar Das
UM15062 Vivek Tripathy
MULTIVARIATE REGRESSION
General Purpose
• The general purpose of multiple regression is
to learn more about the relationship between
several independent or predictor variables and
a dependent or criterion variable.
Example:
A real estate agent might record for each listing
the size of the house (in square feet), the
number of bedrooms, the average income in the
respective neighborhood according to census
data, and a subjective rating of appeal of the
house.
Objective:
• We are here to analyze how the sales of a Product/Company is
determined by internal factors of the company.
• Dependent Variable: Here dependent variable is Sales revenue. We
have taken the sales revenue for 25 companies.
• Independent Variable: Chosen independent variables are:
1. Marketing Expense
2. Research and Development(RnD)
3. Investments
4. Plant and Machinary
Industry: Pharmaceutical
Pharmaceutical companies are a different set of industries. The sales in this
industry may depend upon huge number of factors. Here we have analyzed some
of the possible factor which may be the major influencer of sales.
By increasing
marketing expense, a
company can
persuade customers
to buy their product
and hence can boost
their sales.
R&D is the crucial
factor in sales of a
pharmaceutical
companies as by
investing in R&D more
impactful solutions can
by drawn.
Investment if the factor
which determines the
Scale of operation of a
project. Hence the Sales
will be very much
proportional to
Investments.
A company which
invests more in P&M,
is expected to have
more sophisticated
technology. Which will
lead In better product
and hence more sales.
Marketing R&D Investment Plant n Machinery
A priori reasoning: The Sales of a company basically depends upon
1. Quality of products
2. Pricing
3. Necessity of that product(Demand)
4. Awareness and Persuasion generated
5. Brand Value
6. Ability to produce more(Capacity)
7. Innovation in products
Quantifying A priori: In order to statically analyse the determinants of
sales, we selected following parameters…
1. Marketing Expense(pricing, awareness and persuation)
2. R & D(Innovation, Quality)
3. Investment( Innovation, Pricing, Brand Value)
4. Plant and Machinery(Ability to produce more)
Null hypothesis (H0): There is no relation between
sales of a pharmaceutical company with any one of
marketing expense, R&D expense, investment expense
and plant & machine expense
Alternative hypothesis (H1): Sales of a
pharmaceutical company is related with marketing expense,
R&D expense, investment expense and plant & machine
expense
Multiplicative model
Dependent Constant/Intercept Slope Log X2
(Ln marketing exp.)
Slope Log X3
(Ln r&d)
Slope Log X4
(Ln investment)
Slope Log X5
(Ln plant )
Adjusted R2
Log Y 2.718(0.000) 0.318(0.013) 0.108(0.368) -0.001(0.994) 0.533(0.000) o.898
Log Y 4.937(0.000) 0.421(0.026) 0.294(0.100) 0.036(0.751) - 0.762
Log Y 2.717(0.000) 0.317(0.010) 0.107(0.336) - 0.533(0.000) 0.903
Log Y 2.546(0.000) 0.390(0.000) - 0.560(0.000) 0.019(0.784) 0.899
Log Y 2.746(0.000) - 0.577(0.000) 0.026(0.755) 0.322(0.004) 0.867
Dependent variable: –
Sales Revenue(Log Y)
Multiplicative MODEL Summary
Independent variable: –
Marketing Expense (Log X2)
Research and Development (Log X3)
Investment (Log X4)
Plant and Machinery (Log X5)
Additive ModelDependent Intercept Slope X2
(Marketing)
Slope X3
(RnD)
Slope X4
(Investment)
Slope X5
(Plant &
Machinary)
Adjusted R2
Y 3790.499
(0.278)
0.390
(0.937)
9.164
(0.021)
-0.055
(0.479)
0.840
(0.094)
0.832
Y 6259.117
(0.067)
-0.666
(0.8960
11.257
(0.005)
-0.049
(0.549) _______
0.815
Y 3710
(0.282)
1.544
(0.737)
7.863
(0.021) _______
0.823
(0.095)
0.836
Y 2093.940
(0.580)
11.525
(0.000) _______
0.039
(0.606)
1.228
(0.024)
0.790
Y 3853.858
(0.246) _______
9.433
(0.000)
-0.057
(0.426)
0.835
(0.085)
0.840
Dependent variable: –
Sales Revenue(Y)
Multiplicative MODEL Summary
Independent variable: –
Marketing Expense (X2)
Research and Development (X3)
Investment (X4)
Plant and Machinery (X5)
Thank
you

More Related Content

Viewers also liked

Reverse Logistics in Different Industries
Reverse Logistics in Different IndustriesReverse Logistics in Different Industries
Reverse Logistics in Different Industries
PRIYAJNVCTC
 
Multiple regression analysis
Multiple regression analysisMultiple regression analysis
Multiple regression analysis
Dushyant Bheda
 
Rapid Usability Testing - Introducing Café Test to Product Development
Rapid Usability Testing - Introducing Café Test to Product DevelopmentRapid Usability Testing - Introducing Café Test to Product Development
Rapid Usability Testing - Introducing Café Test to Product Development
Maximilian Wambach
 
60 40 nescafé report synovate
60 40 nescafé report synovate60 40 nescafé report synovate
60 40 nescafé report synovateKaoutar Kaiss
 
Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry
Ilyas Bouhad
 
Multivariate reg analysis
Multivariate reg analysisMultivariate reg analysis
Multivariate reg analysis
Irfan Hussain
 
Class revenue analysis
Class revenue analysisClass revenue analysis
Class revenue analysismayankvns
 
Jörg Stelzer
Jörg StelzerJörg Stelzer
Jörg Stelzerbutest
 
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
NSEAkure
 
Multivariate regression techniques for analyzing auto crash variables in nigeria
Multivariate regression techniques for analyzing auto crash variables in nigeriaMultivariate regression techniques for analyzing auto crash variables in nigeria
Multivariate regression techniques for analyzing auto crash variables in nigeria
Alexander Decker
 
Statistical analysis by iswar
Statistical analysis by iswarStatistical analysis by iswar
Language and the Lizard Brain
Language and the Lizard BrainLanguage and the Lizard Brain
Language and the Lizard Brain
New Adventures
 
Tela sales analysis
Tela sales analysisTela sales analysis
Tela sales analysis
Krishna Bollojula
 
The Evolution of Sales Performance Management [presentation]
The Evolution of Sales Performance Management [presentation]The Evolution of Sales Performance Management [presentation]
The Evolution of Sales Performance Management [presentation]
Synygy
 
Machine learning for medical imaging data
Machine learning for medical imaging dataMachine learning for medical imaging data
Machine learning for medical imaging data
liyiou
 
LAW OF SUPPLY AND DEMAND
LAW OF SUPPLY AND DEMANDLAW OF SUPPLY AND DEMAND
LAW OF SUPPLY AND DEMAND
Cheldy S, Elumba-Pableo
 
Multivariate adaptive regression splines
Multivariate adaptive regression splinesMultivariate adaptive regression splines
Multivariate adaptive regression splines
Eklavya Gupta
 
Nestle 2008 Q3 earnings results
Nestle 2008 Q3 earnings resultsNestle 2008 Q3 earnings results
Nestle 2008 Q3 earnings results
earningsreport
 
Big Data for Sales
Big Data for SalesBig Data for Sales
Big Data for Sales
Lattice Engines
 

Viewers also liked (20)

Reverse Logistics in Different Industries
Reverse Logistics in Different IndustriesReverse Logistics in Different Industries
Reverse Logistics in Different Industries
 
Multiple regression analysis
Multiple regression analysisMultiple regression analysis
Multiple regression analysis
 
Rapid Usability Testing - Introducing Café Test to Product Development
Rapid Usability Testing - Introducing Café Test to Product DevelopmentRapid Usability Testing - Introducing Café Test to Product Development
Rapid Usability Testing - Introducing Café Test to Product Development
 
60 40 nescafé report synovate
60 40 nescafé report synovate60 40 nescafé report synovate
60 40 nescafé report synovate
 
Lecture 4
Lecture 4Lecture 4
Lecture 4
 
Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry Sustainable development and its effects on the tourism industry
Sustainable development and its effects on the tourism industry
 
Multivariate reg analysis
Multivariate reg analysisMultivariate reg analysis
Multivariate reg analysis
 
Class revenue analysis
Class revenue analysisClass revenue analysis
Class revenue analysis
 
Jörg Stelzer
Jörg StelzerJörg Stelzer
Jörg Stelzer
 
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
Multivariate Linear Regression Model for Simulaneous Estimation of Debutanise...
 
Multivariate regression techniques for analyzing auto crash variables in nigeria
Multivariate regression techniques for analyzing auto crash variables in nigeriaMultivariate regression techniques for analyzing auto crash variables in nigeria
Multivariate regression techniques for analyzing auto crash variables in nigeria
 
Statistical analysis by iswar
Statistical analysis by iswarStatistical analysis by iswar
Statistical analysis by iswar
 
Language and the Lizard Brain
Language and the Lizard BrainLanguage and the Lizard Brain
Language and the Lizard Brain
 
Tela sales analysis
Tela sales analysisTela sales analysis
Tela sales analysis
 
The Evolution of Sales Performance Management [presentation]
The Evolution of Sales Performance Management [presentation]The Evolution of Sales Performance Management [presentation]
The Evolution of Sales Performance Management [presentation]
 
Machine learning for medical imaging data
Machine learning for medical imaging dataMachine learning for medical imaging data
Machine learning for medical imaging data
 
LAW OF SUPPLY AND DEMAND
LAW OF SUPPLY AND DEMANDLAW OF SUPPLY AND DEMAND
LAW OF SUPPLY AND DEMAND
 
Multivariate adaptive regression splines
Multivariate adaptive regression splinesMultivariate adaptive regression splines
Multivariate adaptive regression splines
 
Nestle 2008 Q3 earnings results
Nestle 2008 Q3 earnings resultsNestle 2008 Q3 earnings results
Nestle 2008 Q3 earnings results
 
Big Data for Sales
Big Data for SalesBig Data for Sales
Big Data for Sales
 

Similar to What determines Sales of a Product?

Organization development or restructuring external factors
Organization development or restructuring external factorsOrganization development or restructuring external factors
Organization development or restructuring external factors
Dragan Cirkovic
 
New product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalNew product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopal
Priya Dubey
 
Change management tools: scanning your environment
Change management tools: scanning your environmentChange management tools: scanning your environment
Change management tools: scanning your environment
sebastien gerard
 
Strategic planning
Strategic planningStrategic planning
Strategic planning
Dhani Ahmad
 
SWOT Analysis By Mohriz Shahid Syed
SWOT Analysis By Mohriz Shahid SyedSWOT Analysis By Mohriz Shahid Syed
SWOT Analysis By Mohriz Shahid Syed
Naveed Ahmed
 
Marketing Management ppt.ppt
Marketing Management ppt.pptMarketing Management ppt.ppt
Marketing Management ppt.ppt
uhomiga
 
Principles And Strategies For Technology Startups 10 09 09
Principles And Strategies For Technology Startups  10 09 09Principles And Strategies For Technology Startups  10 09 09
Principles And Strategies For Technology Startups 10 09 09
tomysawyer
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Ravneet Kaur
 
Marketing management
Marketing managementMarketing management
Marketing management
Chirag Tewari
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrix
Pinnakk Paul
 
Intro to Marketing.ppt
Intro to Marketing.pptIntro to Marketing.ppt
Intro to Marketing.ppt
WenryAlguarasMayolRe
 
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule dFussa Dhaza
 
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule dمحمد الجوري
 
Wits SLD 2016 part 3
Wits SLD 2016   part 3Wits SLD 2016   part 3
Wits SLD 2016 part 3
Akikalliatakis1
 
Marketing 110427125318-phpapp02
Marketing 110427125318-phpapp02Marketing 110427125318-phpapp02
Marketing 110427125318-phpapp02Ammar Elalfy
 
Caiibgbmmarketingmngtmodule d
Caiibgbmmarketingmngtmodule dCaiibgbmmarketingmngtmodule d
Caiibgbmmarketingmngtmodule dHima Srees
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketing
Muthuraja JanakiRama
 
Benchmarking Culture
Benchmarking CultureBenchmarking Culture
Benchmarking Culture
MarketCulture
 
How to be market driven - there's an app for that!
How to be market driven - there's an app for that!How to be market driven - there's an app for that!
How to be market driven - there's an app for that!
MarketCulture
 

Similar to What determines Sales of a Product? (20)

Organization development or restructuring external factors
Organization development or restructuring external factorsOrganization development or restructuring external factors
Organization development or restructuring external factors
 
New product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopalNew product and brand development report @navinfotech bhopal
New product and brand development report @navinfotech bhopal
 
Exometric eng pres
Exometric eng presExometric eng pres
Exometric eng pres
 
Change management tools: scanning your environment
Change management tools: scanning your environmentChange management tools: scanning your environment
Change management tools: scanning your environment
 
Strategic planning
Strategic planningStrategic planning
Strategic planning
 
SWOT Analysis By Mohriz Shahid Syed
SWOT Analysis By Mohriz Shahid SyedSWOT Analysis By Mohriz Shahid Syed
SWOT Analysis By Mohriz Shahid Syed
 
Marketing Management ppt.ppt
Marketing Management ppt.pptMarketing Management ppt.ppt
Marketing Management ppt.ppt
 
Principles And Strategies For Technology Startups 10 09 09
Principles And Strategies For Technology Startups  10 09 09Principles And Strategies For Technology Startups  10 09 09
Principles And Strategies For Technology Startups 10 09 09
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrix
 
Intro to Marketing.ppt
Intro to Marketing.pptIntro to Marketing.ppt
Intro to Marketing.ppt
 
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
 
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
 
Wits SLD 2016 part 3
Wits SLD 2016   part 3Wits SLD 2016   part 3
Wits SLD 2016 part 3
 
Marketing 110427125318-phpapp02
Marketing 110427125318-phpapp02Marketing 110427125318-phpapp02
Marketing 110427125318-phpapp02
 
Caiibgbmmarketingmngtmodule d
Caiibgbmmarketingmngtmodule dCaiibgbmmarketingmngtmodule d
Caiibgbmmarketingmngtmodule d
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketing
 
Benchmarking Culture
Benchmarking CultureBenchmarking Culture
Benchmarking Culture
 
How to be market driven - there's an app for that!
How to be market driven - there's an app for that!How to be market driven - there's an app for that!
How to be market driven - there's an app for that!
 

More from PRIYAJNVCTC

Sales contest names
Sales contest namesSales contest names
Sales contest names
PRIYAJNVCTC
 
Summer Internship Report @ Printiconic Pvt. Ltd.
Summer Internship Report @ Printiconic Pvt. Ltd. Summer Internship Report @ Printiconic Pvt. Ltd.
Summer Internship Report @ Printiconic Pvt. Ltd.
PRIYAJNVCTC
 
Hindustan Unilever Thinking About Entering E-Grocery Market
Hindustan Unilever Thinking About Entering E-Grocery MarketHindustan Unilever Thinking About Entering E-Grocery Market
Hindustan Unilever Thinking About Entering E-Grocery Market
PRIYAJNVCTC
 
Why innovation may not be enough
Why innovation may not be enoughWhy innovation may not be enough
Why innovation may not be enough
PRIYAJNVCTC
 
CRM at play in Flipkart
CRM at play in FlipkartCRM at play in Flipkart
CRM at play in Flipkart
PRIYAJNVCTC
 
EVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product DesignEVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product Design
PRIYAJNVCTC
 
EVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product DesignEVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product Design
PRIYAJNVCTC
 
Sustainable Practices in Lubricant Industry
Sustainable Practices in Lubricant IndustrySustainable Practices in Lubricant Industry
Sustainable Practices in Lubricant Industry
PRIYAJNVCTC
 
Security Analysis of Astra Microwave Company
Security Analysis of Astra Microwave CompanySecurity Analysis of Astra Microwave Company
Security Analysis of Astra Microwave Company
PRIYAJNVCTC
 
TT Textile Case
TT Textile CaseTT Textile Case
TT Textile Case
PRIYAJNVCTC
 
Distribution Channels of Oracle
Distribution Channels of OracleDistribution Channels of Oracle
Distribution Channels of Oracle
PRIYAJNVCTC
 
IT Strategy at Li & Fung
IT Strategy at Li & FungIT Strategy at Li & Fung
IT Strategy at Li & Fung
PRIYAJNVCTC
 
Organizational Structure comparision | Proctor & Gamble and Unilever
Organizational Structure comparision | Proctor & Gamble and UnileverOrganizational Structure comparision | Proctor & Gamble and Unilever
Organizational Structure comparision | Proctor & Gamble and Unilever
PRIYAJNVCTC
 
Information System at Domino's
Information System at Domino'sInformation System at Domino's
Information System at Domino's
PRIYAJNVCTC
 
Policies & Processes against Sexual Harassment
Policies & Processes against Sexual HarassmentPolicies & Processes against Sexual Harassment
Policies & Processes against Sexual Harassment
PRIYAJNVCTC
 
Pioneers of Modern India | Communication Project
Pioneers of Modern India | Communication ProjectPioneers of Modern India | Communication Project
Pioneers of Modern India | Communication Project
PRIYAJNVCTC
 
Airtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 ProjectAirtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 Project
PRIYAJNVCTC
 

More from PRIYAJNVCTC (17)

Sales contest names
Sales contest namesSales contest names
Sales contest names
 
Summer Internship Report @ Printiconic Pvt. Ltd.
Summer Internship Report @ Printiconic Pvt. Ltd. Summer Internship Report @ Printiconic Pvt. Ltd.
Summer Internship Report @ Printiconic Pvt. Ltd.
 
Hindustan Unilever Thinking About Entering E-Grocery Market
Hindustan Unilever Thinking About Entering E-Grocery MarketHindustan Unilever Thinking About Entering E-Grocery Market
Hindustan Unilever Thinking About Entering E-Grocery Market
 
Why innovation may not be enough
Why innovation may not be enoughWhy innovation may not be enough
Why innovation may not be enough
 
CRM at play in Flipkart
CRM at play in FlipkartCRM at play in Flipkart
CRM at play in Flipkart
 
EVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product DesignEVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product Design
 
EVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product DesignEVOK | Furniture Industry | New Product Design
EVOK | Furniture Industry | New Product Design
 
Sustainable Practices in Lubricant Industry
Sustainable Practices in Lubricant IndustrySustainable Practices in Lubricant Industry
Sustainable Practices in Lubricant Industry
 
Security Analysis of Astra Microwave Company
Security Analysis of Astra Microwave CompanySecurity Analysis of Astra Microwave Company
Security Analysis of Astra Microwave Company
 
TT Textile Case
TT Textile CaseTT Textile Case
TT Textile Case
 
Distribution Channels of Oracle
Distribution Channels of OracleDistribution Channels of Oracle
Distribution Channels of Oracle
 
IT Strategy at Li & Fung
IT Strategy at Li & FungIT Strategy at Li & Fung
IT Strategy at Li & Fung
 
Organizational Structure comparision | Proctor & Gamble and Unilever
Organizational Structure comparision | Proctor & Gamble and UnileverOrganizational Structure comparision | Proctor & Gamble and Unilever
Organizational Structure comparision | Proctor & Gamble and Unilever
 
Information System at Domino's
Information System at Domino'sInformation System at Domino's
Information System at Domino's
 
Policies & Processes against Sexual Harassment
Policies & Processes against Sexual HarassmentPolicies & Processes against Sexual Harassment
Policies & Processes against Sexual Harassment
 
Pioneers of Modern India | Communication Project
Pioneers of Modern India | Communication ProjectPioneers of Modern India | Communication Project
Pioneers of Modern India | Communication Project
 
Airtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 ProjectAirtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 Project
 

Recently uploaded

一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
ewymefz
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
oz8q3jxlp
 
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
axoqas
 
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
nscud
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
ewymefz
 
一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单
ocavb
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
ewymefz
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
ukgaet
 
社内勉強会資料_LLM Agents                              .
社内勉強会資料_LLM Agents                              .社内勉強会資料_LLM Agents                              .
社内勉強会資料_LLM Agents                              .
NABLAS株式会社
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
yhkoc
 
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
nscud
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
ahzuo
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Linda486226
 
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
vcaxypu
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
slg6lamcq
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
ewymefz
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
NABLAS株式会社
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
mbawufebxi
 
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Subhajit Sahu
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
Subhajit Sahu
 

Recently uploaded (20)

一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
 
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
 
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
 
一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单一比一原版(TWU毕业证)西三一大学毕业证成绩单
一比一原版(TWU毕业证)西三一大学毕业证成绩单
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
 
社内勉強会資料_LLM Agents                              .
社内勉強会資料_LLM Agents                              .社内勉強会資料_LLM Agents                              .
社内勉強会資料_LLM Agents                              .
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
 
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
一比一原版(CBU毕业证)不列颠海角大学毕业证成绩单
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
 
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdfSample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
Sample_Global Non-invasive Prenatal Testing (NIPT) Market, 2019-2030.pdf
 
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
一比一原版(ArtEZ毕业证)ArtEZ艺术学院毕业证成绩单
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
 
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
 

What determines Sales of a Product?

  • 1. MULTIVARIATE REGRESSION ANALYSIS Social Research Methods What determines SALES of a Product? Group 6 Roll No. Name UM15010 Apoorv Shrivastava UM15013 Asish Parekh UM15017 Debasis Dash UM15023 Jaydeep Sahoo UM15036 Priya Ranjan Mohanty UM15054 Shree Kumar Sahu UM15055 Swagat Kumar Das UM15062 Vivek Tripathy
  • 2. MULTIVARIATE REGRESSION General Purpose • The general purpose of multiple regression is to learn more about the relationship between several independent or predictor variables and a dependent or criterion variable. Example: A real estate agent might record for each listing the size of the house (in square feet), the number of bedrooms, the average income in the respective neighborhood according to census data, and a subjective rating of appeal of the house.
  • 3. Objective: • We are here to analyze how the sales of a Product/Company is determined by internal factors of the company. • Dependent Variable: Here dependent variable is Sales revenue. We have taken the sales revenue for 25 companies. • Independent Variable: Chosen independent variables are: 1. Marketing Expense 2. Research and Development(RnD) 3. Investments 4. Plant and Machinary
  • 4. Industry: Pharmaceutical Pharmaceutical companies are a different set of industries. The sales in this industry may depend upon huge number of factors. Here we have analyzed some of the possible factor which may be the major influencer of sales. By increasing marketing expense, a company can persuade customers to buy their product and hence can boost their sales. R&D is the crucial factor in sales of a pharmaceutical companies as by investing in R&D more impactful solutions can by drawn. Investment if the factor which determines the Scale of operation of a project. Hence the Sales will be very much proportional to Investments. A company which invests more in P&M, is expected to have more sophisticated technology. Which will lead In better product and hence more sales. Marketing R&D Investment Plant n Machinery
  • 5. A priori reasoning: The Sales of a company basically depends upon 1. Quality of products 2. Pricing 3. Necessity of that product(Demand) 4. Awareness and Persuasion generated 5. Brand Value 6. Ability to produce more(Capacity) 7. Innovation in products Quantifying A priori: In order to statically analyse the determinants of sales, we selected following parameters… 1. Marketing Expense(pricing, awareness and persuation) 2. R & D(Innovation, Quality) 3. Investment( Innovation, Pricing, Brand Value) 4. Plant and Machinery(Ability to produce more)
  • 6. Null hypothesis (H0): There is no relation between sales of a pharmaceutical company with any one of marketing expense, R&D expense, investment expense and plant & machine expense Alternative hypothesis (H1): Sales of a pharmaceutical company is related with marketing expense, R&D expense, investment expense and plant & machine expense
  • 7. Multiplicative model Dependent Constant/Intercept Slope Log X2 (Ln marketing exp.) Slope Log X3 (Ln r&d) Slope Log X4 (Ln investment) Slope Log X5 (Ln plant ) Adjusted R2 Log Y 2.718(0.000) 0.318(0.013) 0.108(0.368) -0.001(0.994) 0.533(0.000) o.898 Log Y 4.937(0.000) 0.421(0.026) 0.294(0.100) 0.036(0.751) - 0.762 Log Y 2.717(0.000) 0.317(0.010) 0.107(0.336) - 0.533(0.000) 0.903 Log Y 2.546(0.000) 0.390(0.000) - 0.560(0.000) 0.019(0.784) 0.899 Log Y 2.746(0.000) - 0.577(0.000) 0.026(0.755) 0.322(0.004) 0.867
  • 8. Dependent variable: – Sales Revenue(Log Y) Multiplicative MODEL Summary Independent variable: – Marketing Expense (Log X2) Research and Development (Log X3) Investment (Log X4) Plant and Machinery (Log X5)
  • 9. Additive ModelDependent Intercept Slope X2 (Marketing) Slope X3 (RnD) Slope X4 (Investment) Slope X5 (Plant & Machinary) Adjusted R2 Y 3790.499 (0.278) 0.390 (0.937) 9.164 (0.021) -0.055 (0.479) 0.840 (0.094) 0.832 Y 6259.117 (0.067) -0.666 (0.8960 11.257 (0.005) -0.049 (0.549) _______ 0.815 Y 3710 (0.282) 1.544 (0.737) 7.863 (0.021) _______ 0.823 (0.095) 0.836 Y 2093.940 (0.580) 11.525 (0.000) _______ 0.039 (0.606) 1.228 (0.024) 0.790 Y 3853.858 (0.246) _______ 9.433 (0.000) -0.057 (0.426) 0.835 (0.085) 0.840
  • 10. Dependent variable: – Sales Revenue(Y) Multiplicative MODEL Summary Independent variable: – Marketing Expense (X2) Research and Development (X3) Investment (X4) Plant and Machinery (X5)