The document discusses the increasing demands on IP networks driven by exponential data growth, mobile broadband, and connected devices. It highlights the need for carriers to innovate and adapt their services for revenue growth, particularly through agile service creation and the use of cloud and virtualization technologies. Lastly, it emphasizes the importance of personalization and performance to meet evolving consumer expectations in a networked society.

1. Siva Ananmalay – Head of IP Edge & Core Routing
IP for the
Networked society

2. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 2
Trusted partner to more than
80% of Providers worldwide
Do you know ericsson ?
#1 in Mobile
SDN / NFV Deployed with Tier-1s
65,000 service professionals
Building world’s most advanced
networks
Versed in Network Transformation
100+ years of innovation

3. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 3
› Whole new world in our pockets
– Personalized Apps
› Lots of new revenue
– Phones, Apps, In-App Purchases
› Have carriers benefited?
– Lots of new subscribers…but
– Costs are up and revenue per subscriber is declining
– Profits are going elsewhere
› Carriers need new ways to drive revenue growth
App explosion

4. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 4
Demands on the IP Network
SDN
Virtualization
NFV
Exponential
Data Growth
MOBILE
BROADBAND
CLOUD
IP for the
Networked Society
Users
Devices
Machines

5. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 5
Demands on the IP Network
SDN
Virtualization
NFV
Exponential
Data Growth
MOBILE
BROADBAND
CLOUD
Millions
Traffic flows
5x
Lower latency
10x – 100x
Connected devices
10x - 100x
End-user data rates
1000x
Mobile data volumes
Users
Devices
Machines

6. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 6
Service
Creation
Personalization
Agility
Performance

7. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 7
Personalization
Virtual Home Gateway
Security
Parental
Control
Video
SecurityParental
Control
Video
CPE
SDN
Orchestrating Services
NFV
Delivering Services from the Cloud
Delivering services
from the cloud

8. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 8
Mobile performance
1000
Latencythreshold(ms)
3G
LTE
LTE - A
5G
100
1
10
75
Self driving cars
Video calling
Live event broadcast
E-commerce browsing
Machine
Control
Bandwidth
10G1G100M10M

9. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 9
Broadband and mobile
distinction going away
1000
Latencythreshold(ms)
3G
LTE
LTE - A
5G
100
1
10
75
Self driving cars
Video calling
Live event broadcast
E-commerce browsing
Machine
Control
Bandwidth
Residential
Broadband
10G1G100M10M

10. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 10
Why agile service creation ?
By launching
services just
1 month
ahead of their
competition
Revenue up 2%
Subscribers up 1%
Launching ahead
of the competition
over 1 year boosts
benefits up to 4x

11. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 11
IP Infrastructure
Cloud
Infrastructure
Virtualized Network
Functions
Management
& Orchestration
User/industry applications
Holistic
Solution
Personalization
Performance
Agility
Services
Radio
putting it all together
MOBILE
BROADBAND
CLOUD

12. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 12
IP Infrastructure
Cloud
Infrastructure
Virtualized Network
Functions
Management
& Orchestration
User/industry applications
Holistic
Solution
Personalization
Performance
Agility
Services
Radio
putting it all together
CLOUD
Users /
Devices

13. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 13
Mobile & Broadband
› New Radio Systems
› New 5G-Ready Access Networks
Virtualizing Service Creation
› New Virtual Router
› New Virtualized Applications
› New Cloud & Data Center Solutions
Launched today

14. IP for the Networked Society | Commercial in confidence | EAB-15:012582 Uen, Rev A | 2015-02-19 | Page 14