Report On Airtel & its Strategies

The document provides details about the Indian telecom industry and Bharti Airtel's strategies. It states that the Indian telecom industry is one of the fastest growing markets in the world, with a subscriber base expected to reach 500 million by 2010. It also discusses Bharti Airtel's use of cost leadership, differentiation, and focus strategies to gain a competitive advantage in the industry. Specifically, Airtel aims to offer lower prices through efficient operations, provides specialized services to differentiate itself, and targets customers spending over Rs. 10,000 monthly on landlines.