This document provides a marketing plan report for Bharti Airtel. It begins with an executive summary of Airtel as a leading telecommunications company operating in 18 countries. The report then discusses Airtel's target market, product offerings, competitive landscape, distribution channels, and a SWOT analysis. It outlines Airtel's objectives to enhance the customer experience. The marketing strategy section covers Airtel's positioning in the market, pricing strategies, distribution approach, and marketing communications. It also discusses Airtel's market research, marketing organization, action plans, budget, and control measures.
Bharti Airtel is one of the largest telecommunications companies in India, providing services to over 67 million customers. It has a 33% market share and annual revenues of over $5 billion. Airtel offers a wide range of mobile and fixed-line services including prepaid and postpaid plans, broadband, and business solutions. Over the years, Airtel has repositioned its brand through new taglines and advertising campaigns to target both mass and niche markets as it evolved from a premium brand to one with broader appeal.
- Idea Cellular is an Indian telecommunications company that was incorporated in 1995 and has since grown to become the third largest wireless operator in India.
- The document discusses Idea's mission, values, operations as the third largest operator in India, its focus on long-term shareholder value, and its branding as a powerful brand in the industry.
- It also includes sections on Idea's supply chain operations, potential summer internship projects looking at areas like procurement and customer research, and overviews of Idea's operations and challenges in specific regions like Assam.
This document discusses quality management practices at Bharti Airtel Limited, a leading telecommunications company in India and other countries. It outlines Airtel's focus on customer satisfaction through various quality initiatives, such as customer care, billing systems, partner performance management, supply chain management, and the application of quality tools like Six Sigma. The document also notes some quality issues experienced by Airtel customers and recommendations for improvement.
1. The document discusses the telecommunications industry in India, providing background on its history and development over time. It notes that the industry has experienced significant growth and is poised for further expansion.
2. Key factors discussed include increasing smartphone and internet penetration, especially in rural areas; the need for industry consolidation; a focus on new revenue streams from data, video and digital services; and the important role of regulatory support and emerging technologies.
3. Going forward, the telecom industry is focused on improving rural connectivity, deploying new technologies like 4G, exploring business models like mobile money, and enhancing customer experience through analytics and service quality.
This document discusses Airtel's presence and market share in the mobile telecom market of Odisha, India. It provides statistics that show Odisha's mobile subscriber base growing rapidly above the national average. Airtel has the largest market share of 34% in Odisha, followed by BSNL and Reliance. The document lists the top mobile operators in Odisha and their respective market shares based on total and active subscriber numbers.
This document provides a marketing plan report for Bharti Airtel. It begins with an executive summary of Airtel as a leading telecommunications company operating in 18 countries. The report then discusses Airtel's target market, product offerings, competitive landscape, distribution channels, and a SWOT analysis. It outlines Airtel's objectives to enhance the customer experience. The marketing strategy section covers Airtel's positioning in the market, pricing strategies, distribution approach, and marketing communications. It also discusses Airtel's market research, marketing organization, action plans, budget, and control measures.
Bharti Airtel is one of the largest telecommunications companies in India, providing services to over 67 million customers. It has a 33% market share and annual revenues of over $5 billion. Airtel offers a wide range of mobile and fixed-line services including prepaid and postpaid plans, broadband, and business solutions. Over the years, Airtel has repositioned its brand through new taglines and advertising campaigns to target both mass and niche markets as it evolved from a premium brand to one with broader appeal.
- Idea Cellular is an Indian telecommunications company that was incorporated in 1995 and has since grown to become the third largest wireless operator in India.
- The document discusses Idea's mission, values, operations as the third largest operator in India, its focus on long-term shareholder value, and its branding as a powerful brand in the industry.
- It also includes sections on Idea's supply chain operations, potential summer internship projects looking at areas like procurement and customer research, and overviews of Idea's operations and challenges in specific regions like Assam.
This document discusses quality management practices at Bharti Airtel Limited, a leading telecommunications company in India and other countries. It outlines Airtel's focus on customer satisfaction through various quality initiatives, such as customer care, billing systems, partner performance management, supply chain management, and the application of quality tools like Six Sigma. The document also notes some quality issues experienced by Airtel customers and recommendations for improvement.
1. The document discusses the telecommunications industry in India, providing background on its history and development over time. It notes that the industry has experienced significant growth and is poised for further expansion.
2. Key factors discussed include increasing smartphone and internet penetration, especially in rural areas; the need for industry consolidation; a focus on new revenue streams from data, video and digital services; and the important role of regulatory support and emerging technologies.
3. Going forward, the telecom industry is focused on improving rural connectivity, deploying new technologies like 4G, exploring business models like mobile money, and enhancing customer experience through analytics and service quality.
This document discusses Airtel's presence and market share in the mobile telecom market of Odisha, India. It provides statistics that show Odisha's mobile subscriber base growing rapidly above the national average. Airtel has the largest market share of 34% in Odisha, followed by BSNL and Reliance. The document lists the top mobile operators in Odisha and their respective market shares based on total and active subscriber numbers.
International services marketing airtel - brand - personality 11.3.2015Arun Shiva K
This document discusses services marketing and branding, using Bharti Airtel as a case study. It makes the following key points:
1. Services now dominate economies, and customer loyalty is crucial for service companies. Airtel aims to be the most loved brand.
2. The document analyzes Airtel's brand positioning using Berry's service branding model. It examines Airtel's logo, tagline, uniforms and customer experience centers.
3. Airtel's physical spaces and iconic ringtone differentiate it through servicescape. Process integration and a seamless customer experience are also important to convey quality.
Bharti Airtel Limited, commonly known as Airtel, is the largest telecommunications company in India and operates in 20 countries across Asia and Africa. Airtel offers mobile, fixed line, broadband, and television services under the Airtel brand. Over the years, Airtel has focused on establishing an emotional connection with customers through impactful advertising campaigns featuring top celebrities and music by A.R. Rahman. Airtel's consistent brand messaging across media and emphasis on values rather than just products have helped make it one of the most recognized brands in India.
Bharti Airtel Limited is a leading global telecommunications company headquartered in New Delhi, India. It operates mobile networks in 18 countries across South Asia and Africa and provides mobile, fixed line, broadband and TV services depending on the country. Airtel has over 325 million subscribers, making it India's largest mobile network operator and the third largest mobile operator in the world. The company is led by Chairman and Managing Director Sunil Bharti Mittal and has regional CEOs and functional heads leading different business segments and operations.
1. Bharti Airtel is India's largest cellular service provider, known for its service and for being the first to set up cellular showrooms and install a second mobile switching center.
2. Airtel has changed its taglines and positioning over time from "Power to Keep in Touch" to "Touch Tomorrow" to "Live Every Moment" to its current tagline "Express Yourself" to target different customer segments as the cellular market developed.
3. Airtel positions itself as an aspirational lifestyle brand through its branding, advertising, celebrity endorsements, and consistent brand recognition through its signature tune.
Airtel core values and logo transformationSepinder Singh
Bharti Airtel is an Indian telecommunications company headquartered in New Delhi. It operates in 20 countries across regions like South Asia, Africa, and the Channel Islands. Airtel provides 2G, 3G, and 4G services depending on the country. It has over 261 million subscribers globally and is the largest mobile operator in India. The Airtel logo represents dynamic energy and the freed boundaries of the "a" symbol. The new logo aims to portray a more youthful brand as Airtel launches new services and competes in an evolving market. Airtel's core values include empowering people and adapting to change.
This report provides an overview of Bharti Airtel, India's largest telecom company. It discusses Bharti Airtel's history and organizational structure, describes its core business areas including mobile services, telemedia services, and enterprise services. The report also analyzes Bharti Airtel's marketing strategies using tools like the BCG matrix, Porter's five forces model, and SWOT analysis. It finds that Bharti Airtel has the largest market share in India due to its diverse service offerings and strategic acquisitions.
- IDEA Cellular is part of Aditya Birla Group and is India's third largest mobile operator with over 165 million subscribers.
- Its main competitors are Airtel, Vodafone, Reliance Communications, Aircel, and BSNL.
- The objectives of the study were to find new market opportunities, promote IDEA's Vtop SIM cards to retailers, and determine satisfaction of new retailers.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
The document is an acknowledgement by Deepak Saraf thanking various individuals and organizations who supported and guided his 30-day practical training with Bharti Airtel Limited in India. He expresses gratitude to the management of Bharti Airtel for providing the opportunity, to his training supervisor Mr. Ayush Agrawal, and to his college professors Miss Anupriya Shukla and Rashmi Singh for their encouragement and guidance. He also thanks his parents for fostering his interest in this field of study.
This document summarizes a marketing internship project on Airtel Money conducted by Suvajit Ghosh. It provides background on Airtel being introduced in India in 1990 and becoming one of the largest cellular providers. The objectives of the study were to analyze customer satisfaction with Airtel Money, understand problems customers face, and suggest solutions. Data was collected through questionnaires with 100 customers and secondary sources. The document outlines the research process and presents preliminary findings on users of Airtel Money and features used. It concludes that with good service quality, Airtel has retained customers despite competition.
This document provides an introduction and overview of Airtel, one of India's leading cellular service providers. It discusses how Airtel was established as part of Bharti Tele-Ventures and has grown to become a leader in the Indian telecom market. The summary highlights that Airtel launched pre-paid services in the late 1990s to target more customer segments and has expanded its services beyond mobile to also offer broadband, telephone, and enterprise services across India.
This document provides a marketing plan for the iAdvise mobile solution from L&T Infotech. It includes an analysis of iAdvise and competing products, a SWOT analysis identifying strengths like paperless procedures and weaknesses like lack of mobile support. It recommends adding features like trading and making the app available across platforms. The plan segments the market, targets private banks and brokerages, and proposes a marketing mix including distribution, pricing, advertising and events to increase sales, customers and brand value over the next year.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
Bharti Airtel is a leading Indian telecommunications services provider founded in 1976. It has a large customer base of over 8 million across India. In the 1990s, the Indian government liberalized telecom policies to encourage growth. Bharti emerged as a top cellular operator and acquired other companies to expand. It now offers mobile, fixed line, broadband and other services through subsidiaries. The company went public in 2002 and continues growing aggressively through mergers and innovations.
The document appears to be a dissertation report submitted by Satyam Kumar Jaiswal to H.N.B. Garhwal University on the marketing strategy of Airtel, including an acknowledgements page, certificate, declaration, table of contents, and executive summary providing an overview of Airtel, its vision, business divisions, advantages, milestones, and the Indian telecom market.
The document discusses the history and development of the Indian cellular market, noting early roadblocks like high license fees and the regulatory changes and market consolidations that helped address these issues. It then outlines the current state of the industry, focusing on factors like the ongoing consolidation among major players, the rollout of additional operators, and cellular operators' increasing emphasis on brand visibility and enterprise service offerings to drive future growth.
The document discusses positioning strategies for a new telecom operator entering the Delhi/NCR region. It provides background on the Indian telecom industry and objectives for research on positioning of major existing players. The research aims to understand customer perceptions of different operators and identify strengths and personalities to help the new operator position itself distinctively.
Airtel Bangladesh is one of the largest growing mobile operators in Bangladesh, though it has a low market share. It aims to attract customers, especially young people, through low call rates and internet packages. However, customers face issues like network problems, unwanted SMS, and lack of proper 3G expansion. As a result, Airtel's business has not been as successful as expected in Bangladesh. This report analyzes Airtel's customer data and makes recommendations to improve its performance.
This document provides an overview of Bharti Airtel Limited, a leading global telecommunications company. It discusses Airtel's business divisions, which include digital TV services, Airtel business, mobile services, and telemedia services. It also outlines Airtel's mission to win customers for life through an exceptional experience, and its vision to enrich customers' lives. Additionally, the document performs a SWOT analysis of Airtel, identifying strengths like its renowned brand and extensive infrastructure, weaknesses such as high debt, opportunities in strategic partnerships and untapped markets, and threats from government regulations and competition. It concludes by listing Airtel's top competitors and its corporate social responsibility programs in education and community initiatives.
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
International services marketing airtel - brand - personality 11.3.2015Arun Shiva K
This document discusses services marketing and branding, using Bharti Airtel as a case study. It makes the following key points:
1. Services now dominate economies, and customer loyalty is crucial for service companies. Airtel aims to be the most loved brand.
2. The document analyzes Airtel's brand positioning using Berry's service branding model. It examines Airtel's logo, tagline, uniforms and customer experience centers.
3. Airtel's physical spaces and iconic ringtone differentiate it through servicescape. Process integration and a seamless customer experience are also important to convey quality.
Bharti Airtel Limited, commonly known as Airtel, is the largest telecommunications company in India and operates in 20 countries across Asia and Africa. Airtel offers mobile, fixed line, broadband, and television services under the Airtel brand. Over the years, Airtel has focused on establishing an emotional connection with customers through impactful advertising campaigns featuring top celebrities and music by A.R. Rahman. Airtel's consistent brand messaging across media and emphasis on values rather than just products have helped make it one of the most recognized brands in India.
Bharti Airtel Limited is a leading global telecommunications company headquartered in New Delhi, India. It operates mobile networks in 18 countries across South Asia and Africa and provides mobile, fixed line, broadband and TV services depending on the country. Airtel has over 325 million subscribers, making it India's largest mobile network operator and the third largest mobile operator in the world. The company is led by Chairman and Managing Director Sunil Bharti Mittal and has regional CEOs and functional heads leading different business segments and operations.
1. Bharti Airtel is India's largest cellular service provider, known for its service and for being the first to set up cellular showrooms and install a second mobile switching center.
2. Airtel has changed its taglines and positioning over time from "Power to Keep in Touch" to "Touch Tomorrow" to "Live Every Moment" to its current tagline "Express Yourself" to target different customer segments as the cellular market developed.
3. Airtel positions itself as an aspirational lifestyle brand through its branding, advertising, celebrity endorsements, and consistent brand recognition through its signature tune.
Airtel core values and logo transformationSepinder Singh
Bharti Airtel is an Indian telecommunications company headquartered in New Delhi. It operates in 20 countries across regions like South Asia, Africa, and the Channel Islands. Airtel provides 2G, 3G, and 4G services depending on the country. It has over 261 million subscribers globally and is the largest mobile operator in India. The Airtel logo represents dynamic energy and the freed boundaries of the "a" symbol. The new logo aims to portray a more youthful brand as Airtel launches new services and competes in an evolving market. Airtel's core values include empowering people and adapting to change.
This report provides an overview of Bharti Airtel, India's largest telecom company. It discusses Bharti Airtel's history and organizational structure, describes its core business areas including mobile services, telemedia services, and enterprise services. The report also analyzes Bharti Airtel's marketing strategies using tools like the BCG matrix, Porter's five forces model, and SWOT analysis. It finds that Bharti Airtel has the largest market share in India due to its diverse service offerings and strategic acquisitions.
- IDEA Cellular is part of Aditya Birla Group and is India's third largest mobile operator with over 165 million subscribers.
- Its main competitors are Airtel, Vodafone, Reliance Communications, Aircel, and BSNL.
- The objectives of the study were to find new market opportunities, promote IDEA's Vtop SIM cards to retailers, and determine satisfaction of new retailers.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
The document is an acknowledgement by Deepak Saraf thanking various individuals and organizations who supported and guided his 30-day practical training with Bharti Airtel Limited in India. He expresses gratitude to the management of Bharti Airtel for providing the opportunity, to his training supervisor Mr. Ayush Agrawal, and to his college professors Miss Anupriya Shukla and Rashmi Singh for their encouragement and guidance. He also thanks his parents for fostering his interest in this field of study.
This document summarizes a marketing internship project on Airtel Money conducted by Suvajit Ghosh. It provides background on Airtel being introduced in India in 1990 and becoming one of the largest cellular providers. The objectives of the study were to analyze customer satisfaction with Airtel Money, understand problems customers face, and suggest solutions. Data was collected through questionnaires with 100 customers and secondary sources. The document outlines the research process and presents preliminary findings on users of Airtel Money and features used. It concludes that with good service quality, Airtel has retained customers despite competition.
This document provides an introduction and overview of Airtel, one of India's leading cellular service providers. It discusses how Airtel was established as part of Bharti Tele-Ventures and has grown to become a leader in the Indian telecom market. The summary highlights that Airtel launched pre-paid services in the late 1990s to target more customer segments and has expanded its services beyond mobile to also offer broadband, telephone, and enterprise services across India.
This document provides a marketing plan for the iAdvise mobile solution from L&T Infotech. It includes an analysis of iAdvise and competing products, a SWOT analysis identifying strengths like paperless procedures and weaknesses like lack of mobile support. It recommends adding features like trading and making the app available across platforms. The plan segments the market, targets private banks and brokerages, and proposes a marketing mix including distribution, pricing, advertising and events to increase sales, customers and brand value over the next year.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
Bharti Airtel is a leading Indian telecommunications services provider founded in 1976. It has a large customer base of over 8 million across India. In the 1990s, the Indian government liberalized telecom policies to encourage growth. Bharti emerged as a top cellular operator and acquired other companies to expand. It now offers mobile, fixed line, broadband and other services through subsidiaries. The company went public in 2002 and continues growing aggressively through mergers and innovations.
The document appears to be a dissertation report submitted by Satyam Kumar Jaiswal to H.N.B. Garhwal University on the marketing strategy of Airtel, including an acknowledgements page, certificate, declaration, table of contents, and executive summary providing an overview of Airtel, its vision, business divisions, advantages, milestones, and the Indian telecom market.
The document discusses the history and development of the Indian cellular market, noting early roadblocks like high license fees and the regulatory changes and market consolidations that helped address these issues. It then outlines the current state of the industry, focusing on factors like the ongoing consolidation among major players, the rollout of additional operators, and cellular operators' increasing emphasis on brand visibility and enterprise service offerings to drive future growth.
The document discusses positioning strategies for a new telecom operator entering the Delhi/NCR region. It provides background on the Indian telecom industry and objectives for research on positioning of major existing players. The research aims to understand customer perceptions of different operators and identify strengths and personalities to help the new operator position itself distinctively.
Airtel Bangladesh is one of the largest growing mobile operators in Bangladesh, though it has a low market share. It aims to attract customers, especially young people, through low call rates and internet packages. However, customers face issues like network problems, unwanted SMS, and lack of proper 3G expansion. As a result, Airtel's business has not been as successful as expected in Bangladesh. This report analyzes Airtel's customer data and makes recommendations to improve its performance.
This document provides an overview of Bharti Airtel Limited, a leading global telecommunications company. It discusses Airtel's business divisions, which include digital TV services, Airtel business, mobile services, and telemedia services. It also outlines Airtel's mission to win customers for life through an exceptional experience, and its vision to enrich customers' lives. Additionally, the document performs a SWOT analysis of Airtel, identifying strengths like its renowned brand and extensive infrastructure, weaknesses such as high debt, opportunities in strategic partnerships and untapped markets, and threats from government regulations and competition. It concludes by listing Airtel's top competitors and its corporate social responsibility programs in education and community initiatives.
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
This document provides an overview of the telecommunications industry in India. It discusses the history and growth of the industry, the major players and their market shares, and an analysis of the industry using Porter's Five Forces model. Some of the future issues and opportunities discussed include the potential impact of over-the-top services like WhatsApp and Skype on operator revenues as smartphone and internet usage increases in India. While these services could threaten voice and SMS revenues, data revenue is growing for operators and may offset these impacts, though profit margins are still lower for data. The industry is expected to continue expanding rapidly as penetration in rural areas increases.
Bharti Airtel is the largest cellular service provider in India with over 110 million subscribers. It is the third largest mobile operator worldwide. Airtel offers cellular and fixed line services across India along with value added services like data cards, Blackberry phones, iPhones, and Airtel Digital TV. It has a wide network coverage and targets upper and middle class customers through extensive advertising and innovative pricing schemes.
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Airtel finncial analysis & marketing strategyPiyush Gaur
Bharti Airtel Limited is India's largest telecommunications company. It provides cellular services under the Airtel brand in India and internationally. The document provides an overview of Airtel's history, subsidiaries, organizational structure, strategic business units, market share, competitors, and financial and marketing analyses. It examines Airtel's strategies to become the top player in India's competitive telecom market through analyses like Porter's five forces model, BCG matrix, and SWOT analysis.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
Copy of comparision airtel-and-vodafone-marketing-analysissamim khan
The document provides an overview of Airtel and Vodafone, two major telecommunications providers in India. It discusses Airtel's history and operations, including its vision, services offered, competitive strengths, and branding strategies over time. It describes how Airtel has repositioned its branding to appeal to wider audiences and new customer segments as the market and prices changed. The document also briefly outlines Vodafone's operations in India before focusing on Airtel's marketing approaches and brand building efforts in detail over multiple phases.
The document provides information about Bharti Airtel, India's largest telecom company. It discusses that Bharti Airtel has over 66 million customers across its mobile, telemedia, and enterprise services divisions. It also outlines Bharti Airtel's organizational structure, board of directors, and vision to be the most admired brand in India by 2010 through innovative products and cost efficiency. The document shares that Bharti Airtel focuses on employee delight and has received several business awards and recognitions.
The document summarizes a summer project report analyzing high value win back customers for Bharti Airtel. The objectives of the study were to understand what constitutes a high value customer, compare Airtel's call and data rates to competitors, survey 1500 customers to understand grievances and whether they still use Airtel or switched to another provider. The methodology section describes the research methodology, data collection process involving surveys, and data analysis. The findings and recommendations section provides the results of the analysis and suggestions for winning back customers.
This document provides an overview of Airtel's distribution and sales procedures in urban and rural areas of India. In urban areas, Airtel supplies products directly to distributors who distribute to field sales executives (FSEs) and retailers, with margins of 1.3% for distributors and 2.7% for retailers. In rural areas, Airtel supplies rural supervisors who supply rural distributors and FSEs, with margins of 0.7% for supervisors and 1.1% for distributors, and retailers receive 2.7%. The document also discusses Airtel's stock maintenance procedures and requirements for distributors and retailers.
Bharti Airtel is a leading global telecommunications company with operations in 20 countries across Asia and Africa. It has over 300 million customers, making it among the top 4 mobile service providers globally. Airtel offers mobile and fixed-line services, broadband, DTH, enterprise services, and digital TV to retail and business customers. It has a wide range of promotional campaigns focusing on connectivity, entertainment, and networking. Airtel aims to enrich customers' lives through an exceptional experience and innovative products and services.
Bharti Airtel is an Indian telecommunications company founded in 1985 that has expanded internationally. It operates mobile networks in 19 countries and has over 275 million subscribers globally, making it one of the largest telecom providers in the world. While Airtel has seen much success in India through innovative offerings, strong branding, and celebrity endorsements, its strategies may need local adaptation in different international markets. The document discusses Airtel's history, operations, strengths, weaknesses and recommendations for how it can strengthen its position through improved customer service and new value-added offerings.
This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
Bharti Airtel is India's largest cellular service provider with over 110 million subscribers. Formerly known as BTVL, it transitioned to providing mobile, fixed-line, broadband, and enterprise services. As the market leader, Airtel competes nationally with Vodafone, BSNL, Idea, and smaller providers. Its competitive strengths include a nationwide footprint covering 92% of subscribers, a strong brand recognized for quality, and strategic relationships with investors. The presentation analyzed Airtel's success in capturing market share through celebrity endorsements in advertising.
Airtel is a major telecommunications provider operating in 20 countries across Asia and Africa. It has over 230 million subscribers worldwide, including over 170 million in India alone, making it India's largest cellular service provider. The document discusses Airtel's operations and market strategies in India, including its partnerships with major technology companies, investments in rural network expansion, and competitive relationships with other carriers like Vodafone. It also describes the objectives and methodology of a marketing study conducted on Airtel's performance and customer preferences in Lucknow, India.
This marketing plan summary outlines Airtel's business challenges, situation analysis, and segmentation strategy.
1) Airtel provides mobile, broadband, and enterprise services in India and seeks to increase sales figures and market share.
2) The situation analysis examines Airtel and competitor Essar in Delhi, noting their differentiation on services and prices.
3) Airtel segments the market based on income to target consumer groups more effectively.
The document outlines the evolution of the telecom industry in India from 1992 to 2009. It discusses key milestones like allowing private players, establishing an independent regulator TRAI, adopting new licensing regimes, and increasing FDI limits. It also summarizes Airtel and Reliance's strategies, targeting, advertising campaigns, and future plans to expand in rural India and new technologies like 3G and broadband.
Airtel distribution expansion & market services in rural areaskitturashmikittu
The document provides a summary of a project report on distribution expansion and market service for Airtel Telecom in Datia, Madhya Pradesh, India. The objectives of the project were to open new outlets in areas with less than 5 TR sites and increase outlets and SIM sales in low revenue sites. As part of the project, 18 new outlets were opened. The document lists the new outlets and their locations. It also provides details on the less than 5 TR and low revenue sites that were covered, including railway sites and other areas.
This document analyzes the Indian telecommunications market and Airtel's position within it. It provides an overview of Airtel, including its operations in 20 countries, 275 million subscribers, and status as India's largest cellular service provider. A market analysis identifies factors like market size, growth, and trends. Research found Airtel is customers' top brand choice due to quality network. A SWOT analysis identifies Airtel's strengths in size and infrastructure, and weaknesses in competition and debt. Opportunities exist in untapped markets, while threats include regulations and spectrum issues. In conclusion, customer feedback helps Airtel understand needs and maintain relationships.
Similar to A study on customer satisfaction toward Airtel. (20)
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
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Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
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Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
3. INTRODUCTION
Airtel was established in 1985, Bharti (Airtel)
has been a pioneering force in the telecom
sector.
Airtel comes to you from bharti Airtel limited,
India's largest integrated and the first private
telecom services provider with a footprint in
all the 23 telecom circles.
Bharti Airtel is one of India's leading private
sector on an aggregate of 66,689,943
customers.
Approx 64,370,434 GSM mobile subscribers.
Approx 2,319,509 bharti telemedia
subscribers.
Bharti has recently entered into retail
5. FACT SHEET
Name: Bharti Airtel limited.
Business Description: Provides mobile,
telemedia services and enterprise
services.
Established: July 07, 1995, as a public
limited company.
Operational network: Provides GSM
mobile services in all the 23 telemidia
circles in India, and was the first private
operator to have an all India presence.
Private telemidia services in 94 cities in
India.
6.
7. HIGHLIGHTS
Bharti Airtel and MERCEDES AMG
PETRONAS announce race partnership
for 2012 formula one Airtel Indian grand
prix.
Bharti Airtel launches cloud enablement
platform powered by HP.
Bharti Airtel bags Adam smith award
2012 for highly commended “Best in
class benchmarking”.
‘Airtel rising stars’ to bring alive young
India’s soccer dreams.
Airtel brings the 4G revolution to
Bangalore.
8. DIRECTOR PROFILE
Sunil bharti Mittal is the chairman and
group managing director of bharti
televentures.
He is a graduate of Punjab university &
completed the owner management
program at Harvard business school in
1999.
Sunil started his career at a young age of
18 after graduating from Punjab
university in India & founded bharti.
Today, at 54 he heads a successful
enterprise, amongst the top 5 in India,
with a market capitalization of over US $
10. MARKETING ANALYSIS
MARKETING ANALYSIS in the mind of
the costumer, Airtel services should
provide following features.
Easy billing.
Storing market coverage.
Long distance calling facility.
Best value plan.
Widest roaming – National &
International.
Easy payment option – Anytime &
Anywhere.
11. CORPORATE RESPONSIBILITY
Corporate responsibility of bharti Airtel.
To be responsive to the needs of our
customers.
To trust & respect our employees.
To continuously improve our services.
To be transparent & sensitive in our
dealings with all stakeholder.
12. TARGET MARKET SEGMENT
Airtel has targeted the premium & upper
middle class. The rationale behind it is
that only those segments should be
targeted who value time & have the
paying capacity. It is also planning to
target the business tourists during their
stay in capital.
13. RESEARCH METHODOLOGY
Research Objective
The specific objectives are as follow:
To find out specific areas of satisfaction of
Airtel prepaid users.
To figure out specific areas of dissatisfaction
of Airtel prepaid users.
To know the overall satisfaction level of the
customers.
To figure out the loyalty level and the reason
of loyalty increase and decrease.
To figure out possible improvement sectors
to reduce dissatisfaction.
14. SOURCES OF DATA
PRIMARY SOURCES
A survey was conducted using self –
administered and structured questionnaire
where open - ended and closed - ended
question were used.
Secondary Sources – Internet, books and
news paper.
15. Chart showing what type of Airtel service
customer’s use ?
16. Table showing what type of Airtel service
Customer’s use?
• Postpaid
• Prepaid
Card Users Percentage
(%)
Postpaid 11 27.5
Prepaid 29 72.5
Total 40 100
17. Table showing is AIRTEL signal at your area
is good or bad?
Frequency Percentage
(%)
Good signal 32 80%
Bad signal 08 20%
Total 40 100%
18. CHART SHOWING THE OPINION ON
SIGNAL AT THEIR AREA
0 5 10 15 20 25 30 35
Frequency
Percentage (%)
Bad signal
Good signal
19. TABLE SHOWING THE OPINION ON
CUSTOMER CARE SERVICES
Frequency Percentage(%
)
Satisfied 26 65
Not satisfied 12 30
Never used 02 5
Total 40 100