Techniques to Monitor & Measure Social Media For Managing Brand Reputation; Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010

1. Techniques to Monitor & Measure Social Media For Managing Brand Reputation PRSA St. Louis Tech Day Nov. 5, 2010

2. Michael Pranikoff Global Director, Emerging Media michael.pranikoff@prnewswire.com http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff Follow The Conversation on Twitter #prsatechday

3. a corporate identity is the "persona" of a corporation…. http://en.wikipedia.org/wiki/Corporate_identity Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. - Wally Olins Follow The Conversation on Twitter #prsatechday

4. Follow The Conversation on Twitter #prsatechday

6. Photo credit: http://www.flickr.com/photos/margolove/1810357551/

7. Is your Corporate Reputation Already Established? Is your Corporate Identity Changing? Do you have a Corporate Identity or Brand Identity?

8. Organizations Behind the Scenes Follow The Conversation on Twitter #prsatechday

9. What Customers/ Clients/ Citizens See… Follow The Conversation on Twitter #prsatechday

10. Listen Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

11. Follow The Conversation on Twitter #prsatechday

12. Follow The Conversation on Twitter #prsatechday

13. Start by setting some…. Audit first what’s working and what meets objectives.

14. How Will You Measure Your Success? Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/

15. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/ Follow The Conversation on Twitter #prsatechday

16. Examining Field of Play

17. Identifying the Audience Where are they gathering? What are they talking about?

18. Case Study

19. http://www.anengineeringmind.com/

22. Examine Activity the

23. Research Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/

24. Source: http://budurl.com/9jd9 Follow The Conversation on Twitter #prsatechday

25. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS

26. Use Social Media to make your content directional

27. Consistent Communications Matters Follow The Conversation on Twitter #prsastl

28. How Do you Manage / Control your Corporate Reputation in a Crisis Situation?

29. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/

30. Case Study

32. PR Newswire Social Media Metrics

33. Metrics & Measurement / Analysis PR Newswire Social Media Metrics Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media

39. Think both Internal and External Communications Resource: Social Media Governance http://budurl.com/bhqq Establish Your Guidelines

40. Education = Success

41. Michael Pranikoff Global Director, Emerging Media michael.pranikoff@prnewswire.com http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff