The power of social networksconnect | communicate | share | create | thrive Steve UrquhartSoutheastern Employment & Training AssociationMarch 7, 2011
How many have at least 50friends on Facebook?
...   150 friends?
...  300friends?
... 500 friends?Agenda The Facebook effect
 Social networking in action
 Resources for job seekers
 Bonus: Best practices in workforce social mediaThe Facebook Effect
Know this guy?
How about her?
Don’t do it!!!
Social networks
… are not new!
New technology150Same social behavior
Dunbar’s Number
The power of weak tiesSource: Joshua Porter, bokardo.com
We are all trying to … Connect
Communicate
Create
Share
Thrive
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And as workforce professionals we can …  Inform
Educate
Involve
EngageSocial Networking in Action
Have a planListen first
Talk second
Engage and inform
Support and services
Build your brandSet your prioritiesSource: Altimeter Group, 2011 Social Media Priorities
Who’s out there?Creators.  These are people who actively contribute and publish content
Critics.  These are people who post reviews online, comment on blogs, or contribute in other ways to existing content.
Collectors.  These are people who read lots of information and may vote or tag pages or photos.
Joiners.  These are people who have a profile on different social networking sites and visit them with some regularity.
Spectators.  These are people who read online information, list to podcasts, and watch videos but do not participate.
Inactives.  As suspected, these are the people who aren’t engaged in any of these social technologies. Source: Forrester Research
25Job Outlook  Darkened circles = dark outlook, job losses projected
Open circles = bright outlook, job openings anticipatedSource: Time Magazine. “The Economy’s Toughest Task” Interactive graphics on time.com
The future?Dispersed
Free agents
Many skills
Specialization
CrowdsourcingLikely candidatesFreelancers
Virtual assistants
Solopreneurs/solocrafters
Microenterprises
Virtual agenciesResources for Job Seekers
Brian Ward lost his job on a Friday afternoon. Eleven days later he had a new one. With nearly 1 in 10 people out of work and the typical job search lasting 12 weeks, how did the Cleveland-based software architect pull it off? In a phrase: online social networking.Using Twitter and Facebook to Find a JobBy Barbara Kiviat -- Jun. 08, 2009
Set up a LinkedIn profilewww.linkedin.com
Check Google … (they will)www.google.com
Write a web log (blog) … www.wordpress.com
Create a Twitter account … www.twitter.com
Learn more with Glassdoorwww.glassdoor.com
Sign up for Meetup.comwww.meetup.com
Publish and research, Scribdwww.scribd.com
Go freelance on Solvate, etc.www.solvate.com
Go wash your Face(book) …
Check job board resources
Top 10 – Job seekersSet up a LinkedIn profileCheck Google to see what HR would seeWrite a blog to showcase your expertise, virtual portfolioCreate a Twitter account, follow and share your brilliance!Do your homework using Vault, Glassdoor, LinkedInSign up for MeetUp.com Get published on Scribd and SlideshareLine up freelance gigs on oDesk, Elance, etc.Clean up your Facebook profileCheck out new social media job tools (Monster, CareerBuilder, Indeed.com, etc.)
Why LinkedIn is Awesome
Professional links
Career opportunities …
… and career path tools
Ch … ch … ch … changes!http://yir.linkedinlabs.com
Why Twitter is Awesome
Guinness World Records has confirmed that Sheen now holds the record for "the fastest time to reach 1 million followers on Twitter."  Charlie's new record is "25 hours 17 minutes." He reached it between March 1 and 2.
Stage 4: “Um ... I might need a 12-step program!”Stage 3: “Oh, NOW I get it!”Stage 2: “Trying to figure it out.”Stage 1: “I don’t get it.”

The power of social networks