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Mobile First. Mobile Now. A Look at Mobile Media Consumption


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Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.

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Mobile First. Mobile Now. A Look at Mobile Media Consumption

  1. 1. Michael PranikoffGlobal Director,Emerging MediaPR Newswire / @mpranikoff
  2. 2. PR Newswire is the global leaderin innovative communicationsand marketing services,enabling organizations toconnect and engage with theirtarget audiences worldwide
  3. 3. PR NEWSWIRE’SCONTENTDISTRIBUTIONNETWORK250+ MOBILEPARTNERSHIPSSOCIAL MEDIAPRN’s social feeds +social sharing buttonsGLOBAL NETWORK OF9,000+ ONLINE NEWSSITESAUTOMATIC POSTINGTO OWNED MEDIAINFRASTRUCTUREPRNEWSWIRE.COMAverages 1.5+ Million monthlyunique visitors, with industry-leadingsearch visibility200,000+ GLOBALMEDIA OUTLETSBROADCAST +ONLINE VIDEODISTRIBUTIONTARGETED DISTRIBUTIONFind relevant influencers byIndustry, region and/or topicPRN’s MEDIA SITEFor registered journalists& bloggers from 27,000+Media OutletsContent Amplification Through Our Syndication Network
  4. 4. We have thedistribution &syndicationnetwork toAMPLIFY yourcontent.Our products &services help youcontinuallyENGAGE yourtarget audiences.We have theresources tomake yourcontent moreVISIBLE.
  5. 5. Growth = OpportunityMobile Growth has outpaced desktop web growth 8XSmartphone sales passed PC Sales in 2012PC100M+DesktopInternet1B+MobileConsumer10B+Source: Morgan Stanley
  6. 6. Mobile Internet Traffic18% USA25%Asia30% AfricaSource: Google The New Multiscreen World – August 2012
  7. 7. Multi-platform Consumption Is Today’s New Reality.1 in 3 minutes spentonline is now spentbeyond the PC.
  8. 8. 37% of ALL Media Consumption in theUS was via a Mobile Device in 2012Source: Comscore U.S. Digital Future in Focus – February 2013
  9. 9. TV No Longer CommandsOur AttentionSource: Google The New Multiscreen World – August 2012
  10. 10. 77% of TV Viewers UseAnother Device at thesame time in a typical daySource: Google The New Multiscreen World – August 2012
  11. 11. Source: Pocket Your Shop91% Of Adults Have TheirPhone Within Arms Reach 24/7
  12. 12. Time &LocationImpactwhat we dowith ourmobiledevicesSource: Google The New Multiscreen World – August 2012
  13. 13. Source: Comscore U.S. Digital Future in Focus – February 2013
  14. 14. 3 Out Of 5Searches AreDone ViaMobile DevicesTodaySource: Google The New Multiscreen World – August 2012
  15. 15. 14%African Americans are less likelyto own tablets devices thanCaucasians….but
  16. 16. 56%African Americans are biggernews consumers on the devicesthan Caucasians
  17. 17. 24%Hispanics are just as likely asCaucasians to own a tablet
  18. 18. 37%Hispanics are just as likely asCaucasians to be daily newsconsumers on the device
  19. 19. 51%Hispanics are more likely thanCaucasians to own aSmartphone and to be a dailynews consumer via the device.
  20. 20. March 2013 - 748,0000 Mobile Web siterelease views Up 90% over prior yearSource: PR Newswire Analytics – March 2013
  21. 21. Since 2012 Accesses of ourMultimedia Content10% - 14%IncreaseEveryMonthSource: PR Newswire Analytics – March 2013
  22. 22. Making Your Content Easy For Your Direct Audience
  23. 23. Making Your Content Easy For Your Direct AudienceThe IR App fromPR NewswireEasy-to-launch, solution to simplify yourcommunications strategy to reach a mobileshareholder audience. Live in 2-3 weeks Proprietary CMS tool for easy updates Push notifications Investor sign-up/opt-in Content sharing social/email Available via Apple’s App Store,iTunes and Google Play
  24. 24. What Do You Need ToDo To Reach YourAudience?
  25. 25. UnderstandYour Audience
  26. 26. Use VisualContent
  27. 27. Use VisualContent
  28. 28. Use Less Words
  29. 29. Responsive Design
  30. 30. Content Must Be MappedTo Business Objectives
  31. 31. Content Must Be Appealing
  32. 32. Plan For The Future
  33. 33. 1CONVERGENCEof Paid/Earned/Ownedis blurring lines betweenPR, Advertising &Marketing2SYNDICATIONthrough a variety ofchannels is critical inachieving organicaudienceengagement.3AUTHORITYis created throughcontent within contextwhich is easily curatedby your target audienceand algorithms.3 KEY TAKEAWAYS