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The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012

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Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for content’s sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today don’t operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first….but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed.

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The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012

  1. Michael PranikoffPR Newswire@mpranikoff • #cmworld @mpranikoff #cmworld
  2. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld
  3. Engage Opportunity across all channels Social Web sites Search Mobile Videosharing CONTENT Blogs Microblogs Print Broadcast @mpranikoff #cmworld
  4. Engage Opportunity with all key audiences Investors The MediaDecision Bloggers Makers CONTENT Influencers Consumers Shareholders @mpranikoff #cmworld
  5. My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld
  6. My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld
  7. @mpranikoff #cmworld
  8. @mpranikoff #cmworld
  9. We Need To Create Proactive Messaging Proactive Messaging Should Be Created With Optimization Proactive Messaging Also Means Creating Content That Is Directional @mpranikoff #cmworld
  10. The Emerging Media Landscape User Generated Editorial Consumer Business @mpranikoff #cmworld
  11. + EarnedReach Paid Owned - - + Control @mpranikoff #cmworld
  12. @mpranikoff #cmworld
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  18. @mpranikoff #cmworld
  19. Is Your Content Like A Turtle In A Slow Race? @mpranikoff #cmworld
  20. Or Do You Syndicate Your Content With A Jet Pack? @mpranikoff #cmworld
  21. @mpranikoff #cmworldhttp://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
  22. Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use @mpranikoff #cmworld
  23. @mpranikoff #cmworld
  24. @mpranikoff #cmworld
  25. @mpranikoff #cmworld
  26. How About On Here?
  27. Billion Core Searches in July 2012 in the United States
  28.  94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc. @mpranikoff #cmworld** - JupiterResearch
  29. @mpranikoff #cmworldSource: Google Zero Moment of Truth
  30. Your Digital Shadow @mpranikoff #cmworld
  31. Search Will Find More Information About You / Your Brand….Than TheInformation That You Created Yourself @mpranikoff #cmworld
  32. @mpranikoff #cmworld
  33. SEO Rules Have Changed….Again! We Have To Pay MoreAttention To The Content Than Ever Before! @mpranikoff #cmworld
  34. KNOW YOUR AUDIENCE @mpranikoff #cmworld
  35. Speak Like Your Audience DoesSource: http://flic.kr/p/9vky1T @mpranikoff #cmworld
  36. EndodontistRoot Canal Dentist
  37. @mpranikoff #cmworld
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  41. @mpranikoff #cmworldSource: Searchmetrics Report – Google Ranking Factors US – June 2012
  42. A note on Google+: analyzing Google +1s…. we found a significant result of 0.41. From this we can assume that the quantity of +1s has the strongest correlation of any of the metrics analyzed in the study. @mpranikoff #cmworldSource: Searchmetrics Report – Google Ranking Factors US – June 2012
  43. Not Logged into GoogleLogged IntoGoogle
  44. Not Logged into GoogleLogged IntoGoogle
  45. Where should I go today? @mpranikoff #cmworldhttp://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg
  46. Make Your Content Directional CONTENT
  47. @mpranikoff #cmworld
  48. @mpranikoff #cmworld
  49. @mpranikoff #cmworld
  50. More Multimedia = More Views * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012 @mpranikoff #cmworld
  51. Using multimedia with your content increases engagementAccording to internal sample research comparing press releases that contain multimedia with those that do not. @mpranikoff #cmworld
  52. @mpranikoff #cmworld
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  54. @mpranikoff #cmworld
  55. @mpranikoff #cmworldSource: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg
  56. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld

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