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A Blogging Primer: Getting Started Today

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A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

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A Blogging Primer: Getting Started Today

  1. 1. A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
  2. 2. Access sites I mention here: BudURL.com/EduBlogging09
  3. 5. Should you blog?
  4. 13. Getting started
  5. 14. Start reading blogs Weblogg-ed.com
  6. 15. Follow keywords/phrases
  7. 16. Blog design
  8. 17. Education.Change.org
  9. 18. Education.Change.org
  10. 20. Blog platforms
  11. 22. So what’s in a name?
  12. 23. ChrisBrogan.com HorsePigCow.com
  13. 24. TwistImage.com/blog LiveWorld.com/Bryan
  14. 25. web-strategist.com SocialMediaExplorer.com
  15. 27. 1) Create compelling content
  16. 28. Introduce yourselves!
  17. 30. The web is built on links .
  18. 31. So use them.
  19. 32. “ Be a champion for your industry” -- Mitch Joel
  20. 33. Don’t just recyle; create original content.
  21. 35. Have an opinion!
  22. 36. Use visuals
  23. 37. Report industry news
  24. 38. Tell great stories
  25. 39. Make lists
  26. 40. Cover events
  27. 41. 2) Promote and build
  28. 42. Get the word out
  29. 43. Quality – and quantity
  30. 44. Make it easy to find
  31. 45. Highlight blog content
  32. 46. Blog Podcasts Speaking
  33. 47. Be transparent
  34. 48. Be fair
  35. 49. Take your lumps
  36. 50. Comment on other blogs
  37. 51. Have a comment policy
  38. 52. “ No-a*****e policy” “ Living-room policy”  
  39. 53. “ Unfinished” posts
  40. 54. Give freely
  41. 55. Attend events
  42. 56. Ask: “What do you think?” …
  43. 57. … and mean it.
  44. 58. Have I mentioned links ?
  45. 59. 3) Measure
  46. 60. Share ROI successes!
  47. 61. Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
  48. 62. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
  49. 63. The payoff
  50. 64. <ul><li>Bryan Person | http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito </li></ul><ul><li>Joi | http://www.flickr.com/photos/joi/ </li></ul><ul><li>Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ </li></ul><ul><li>http://www.flickr.com/photos/thelastminute/ </li></ul><ul><li>Photologic | http://www.flickr.com/photos/fotologic/ </li></ul><ul><li>Steve Garfield | http://flickr.com/photos/stevegarfield/ </li></ul><ul><li>Dan Taylor | http://www.flickr.com/photos/dantaylor/ </li></ul><ul><li>Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ </li></ul><ul><li>Brian D. Solis | http://www.flickr.com/photos/briansolis/ </li></ul><ul><li>Clay Burell | http://www.flickr.com/photos/60568718@N00/ </li></ul><ul><li>http://flickr.com/photos/sfllaw/441311367/ </li></ul><ul><li>Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ </li></ul><ul><li>http://www.flickr.com/photos/bugbunnybambam/ </li></ul><ul><li>C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>Ewan McIntosh | http://www.flickr.com/photos/edublogger/ </li></ul><ul><li>FoxyPar4 | http://flickr.com/photos/foxypar4/ </li></ul><ul><li>Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/ </li></ul>Flickr photos
  51. 65. Thank you!
  52. 66. Questions or comments? [email_address]

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