This ident for E4 is made using clay animation and features many strange and chaotic scenes happening simultaneously, including purple goo covering furniture, a teddy bear coming to life, robots firing lasers, and a fridge spewing small E4 logos. Advanced animation techniques like movement, blurring, sharpening, rotation, and changes in opacity are used to bring the chaotic clay scenes to life over a background of dominant purple colors synonymous with E4 branding. The video is displayed at a resolution of 360p using H.264 compression, which allows for high quality at low data rates but requires more processing power than older codecs.