This document provides an introduction to the course "Studies in Digital Technology" which examines digital media in a social context. It discusses key concepts like new media, Web 2.0, participation, and social media. Examples of new media discussed include digital cinema, YouTube, mobile phones, and digital publishing. The document also summarizes theories around new media and the transition to digital/networked media.

1. TECH2002 Studies in Digital Technology Lecture Week 1 Tag: Introduction 1 , TECH2002 , Web 2.0 , lecture , andrew , clay , the joker , new media , digital technology

3. ‘ creative services agency specialising in emerging digital media . We combine creative thinking with technological expertise to help brands target audiences through the ever expanding set of channels, environments and devices available to digital visual media ’

5. You’ve been Rickrolled !

8. Digital cinema

9. ‘ With the emergence of the computer, entirely new ways of making images, together with ways of assisting and augmenting established methods and techniques have become commonplace within contemporary forms of visual cultural production’ (Darley 2000: p.36)

10. Faking, hoaxing, simulation: YouTube and Lonelygirl15

14. Being Digital ? ‘The shift from atoms to bits is irrevocable and unstoppable’ (Negroponte, 1996, p.4)

15. ‘ Technology has altered the information game. Now, thanks to mobile phones and digital cameras, the public aren’t passive receivers of news anymore. They are umbilically connected to the action’ (Peter Preston, The Observer , 10 July 2005)

18. Audiences, texts, industries production  representation  consumption model audience text industry a model more suitable for thinking about ‘mass communications’ (cinema, radio, television, and so on)

28. del.icio.us

41. Newsreaders and RSS feeds

42. Micro-blogging: Twitter

43. Photoblogs and moblogs

44. Vlogging: Blade376

45. Podcasting and audio blogs?