1. The document discusses the rise of participatory media like Flickr and whether this represents a "Web 2.0 moment". It explores how Flickr encourages sharing of photos and personal information between users. 2. A case study is presented of an Australian Flickr group where a user uploaded old slides of Brisbane from the 1950s-60s, prompting another user to take new photos of the same locations and compare changes over time. 3. The author Jean Burgess argues this type of activity on Flickr demonstrates "vernacular creativity" and shows how digital media allows ordinary people to engage in cultural citizenship by representing themselves and their experiences.

1. TECH2002 Studies in Digital Technology TUTORIAL WEEK 5 Is there a ‘Web 2.0 moment’? Andrew Clay

6. ‘ moment’ 1888 – the introduction of easy-to-use cameras and developing centres made photography a usable domestic technology

7. ‘ You press the button, we do the rest’ ‘ ... Kodak’s slogan, ‘You press the button, we do the rest’ came to define vernacular photography. The camera itself became a black box, and the art and science of developing and printing became a mystery to the majority of users. Photography itself was transformed from an expert, inaccessible system to an accessible but externally controlled one: photography as a technology was usable, but not hackable’ (Burgess, 2006, p.3).

8. ‘ At the same time, through its advertising and ‘how-to’ manuals, it is no exaggeration to say that Kodak largely came to dominate the very definition of vernacular photography, and therefore vernacular photographic literacy for the United States and beyond. Kodak taught us not only that anyone could and should take photographs, but also where and when and how to take photographs, in relation to shifting ideological constructions of modernity, leisure, domesticity and of course, the family’ (Burgess, 2006, p.3).

12. Flickr user ‘Pizzodisevo’ scanned images of old slides of Brisbane in the 1950s and 1960s

13. ‘ What was really interesting to me was that the connections made between users as part of this discussion resulted in one Brisbane-based member of the Brisbanite groups spontaneously creating a kind of game around the images : he began going out specifically to capture images of the same locations as in the old slides, and uploading them to his own Flickr photostream’ Jean Burgess quoted in Jenkins (2007)

14. Pizzodesevo then combined some of these new images side by side with the old ones in a series of double images. The simple act of combining them revealed some of the dramatic changes to the Brisbane cityscape that have occurred over the past few decades. This led in turn to more discussion about the ways in which the city has changed, blended with nostalgia for a past that many of the discussants had never experienced themselves.

17. ‘ The simple act of combining them [the images] revealed some of the dramatic changes to the Brisbane cityscape that have occurred over the past few decades. This led in turn to more discussion about the ways in which the city has changed, blended with nostalgia for a past that many of the discussants had never experienced themselves. So there on a microscopic level you have vernacular creativity , remediation , social networking , and civic engagement threaded back and forth and adding up to something much more than just sharing photos. (Burgess quoted in Jenkins (2007)