Ofcom UK Communication Markets Report 2008 - Some Headlines
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Ofcom has published reports examining convergence in communications markets. The reports look at market trends, industry characteristics, and consumers across converged devices and services. Content is increasingly being delivered over multiple networks to various devices. There is growing interest in on-demand content online and mobile broadband through laptops and PCs. Games consoles also offer converged functionality, allowing viewing of DVDs and listening to CDs. Many consumers engage in "media stacking", using multiple media sources simultaneously.
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40
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to Web 3.0
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and Interactive
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a Verizon Wireless test technician wearing
horn-rimmed glasses saying “Can you hear me
now?” into his phone from various locations.
These days, the original purpose of a mobile
phone—a voice call—is no longer the main
attraction. Instead, the Blackberry, the iPhone,
and Google’s Android phones lead a growing list
of smartphones that feature options like mobile
broadband, Wi-Fi, texting, GPS navigators,
music players, touch screens, full keyboards,
cameras, and speech recognition. Mobile
phones today represent a “fourth screen” (after
movie screens, televisions, and computers) for
many users, allowing us to go online, watch vid-
eos, or take and send photos wherever we are.
We may be on the go, but now we aren’t discon-
nected from the mass media—we take it with us.
(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6
38���MASS MEDIA AND THE CULTURAL LANDSCAPE
THE INTERNET, DIGITAL MEDIA,
AND MEDIA CONVERGENCE
The change in the technology and
culture of mobile phones is evident
in current mobile phone marketing.
When HTC released its Droid Incred-
ible smartphone for Verizon in 2010,
voice calls were hardly even a feature
worth promoting. Indeed, the only times
Verizon mentioned voice was in connec-
tion to the voice-enabled keyboard (so
users can speak their text messages in-
stead of typing them) and voice search,
which uses voice recognition to search
Google. The more important features
in the marketing campaign were the
powerful processors, the touch screen,
social networking ease, synced e-mail
accounts, Google Maps, the 8 mega-
pixel camera, and thousands of apps
and widgets from the Android Market
(similar to the iPhone’s App Store).
One of the latest entries, Motorola’s
Bravo (for AT&T) is a smartphone whose
design and features focus on Web
browsing and social networking so much
that most reviews don’t even address
the phone’s call quality. Instead, the
Bravo’s marketing efforts show off its
full HTML browser with Adobe Flash
Lite 3 (for a content-rich surfing experi-
ence) and a large touch screen (making
it better for watching video). The phone
also features MOTOBLUR, a service
that syncs your Facebook, MySpace,
and Twitter updates into a single feed.
However, given the fierce competition
in the market, it can be difficult to know
which of the many new smartphones
will be popular with consumers and have
lasting power.
This shift i ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
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nielsen-thedigitalconsumerreport-feb-2014-140211210707-phpapp02
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EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
(c) BedfordSt. Martins bedfordstmartins.com 1-457-62096-0 .docx
(c) BedfordSt. Martins bedfordstmartins.com 1-457-62096-0 .docx
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Proliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implications
nielsen-thedigitalconsumerreport-feb-2014-140211210707-phpapp02
nielsen-thedigitalconsumerreport-feb-2014-140211210707-phpapp02
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Enterprise Week Brochure 2012
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TECH2002 Studies in Media Technology Lecture Week 27
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Tech2002lecweenineteen0809
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TECH2002 Lecture Week 17 Online Interaction
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Tech2002lecweekeight0809
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Tech2002lecweeksix0809
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