Tech Talk: Personalized customer experience solutions powered by artificial intelligence-musyfy_hubbard_parhar

Tech Talk: Personalized customer experience solutions: Powered by artificial intelligence-musyfy_hubbard_parhar

Retail

Tech Talk: Personalized customer
experience solutions - powered
by artificial Intelligence
Steve Hubbard, EVP Sales & Marketing
Sarbjit Parhar, President & Head of Development

U.S. E-Commerce Revenue Projected
Source: https://www.statista.com/outlook/243/109/e-commerce/united-states#

Current Pain Point – Low Conversion Rate
Source: Oracle’s 20 Key Commerce Metrics that count 492051-key-comerce-metrics-final (2).pdf
3%

SOURCE: ECONSULTANCY.COM
Customer
experience
Content
Marketing
Mobile Personalization Social
The Main Driver - Improving Customer Experience
22%
15% 13%
11%
7%

SOURCE: ECONSULTANCY.COM
Added Senses = Improved Customer Experience
3%
10%
17%

Independent Survey Results In Store
Source: http://www.snailarts.com/music-streaming-services-for-business/

Musyfy – Music 2 buy 2
A new e-commerce customer
experience, utilizing an integrated
Music and Audio Messaging player,
powered by an AI recommendation
engine software. Creating a more
personal link to the customer.

Music is an Alternative way of Communicating
Music is a personal connection to the brain

Multi-sensory Customer Experience
Influence
perception
Improve
sleep
The musical
brain…
Release
dopamine
Generates
positivity
Stimulate
creativity
* http://www.nytimes.com/2013/06/09/opinion/sunday/why-music-makes-our-brain-
sing.html?src=me&ref=general

23% will purchase9% will pay more71% will purchase69% will pay more
Make a Connection
SOURCE: CEB/MOTISTA SURVEY, CEB ANALYSIS
No personal
connection
High personal
connection

Webrooming
74% B2C buyers conduct research online

74% B2B buyers conduct research online
Online as a Tool
72% 46%
Research on phone
before purchase
Say it is their most
valuable shopping tool

Musyfy creates a full demographic of the B2C
Product or
service
Music
Cultural
events
Time of day
Customer
Current
events
Weather

Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy. ________________________________________________ Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries. In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn: - Why these industry giants are investing in a marketplace strategy now - How to develop a leading digital transformation strategy of your own - The secrets to effective change management in large organizations

How Retailers Can Survive Getting Amazon'ed

With guest Sucharita Mulpuru, Retail Industry Expert; Adrien Nussenbaum, CEO, Mirakl. The retail graveyard is growing faster than expected. Store closure and layoff headlines are bleak. It’s no longer debatable - Retailers are getting Amazon’ed. Every retail annual report showcases risk factors - and making the wrong investments, or not making the right investments fast enough is on everyone’s mind. Retailers are struggling to identify the right opportunities that will create growth & profit. We’ve assembled an expert panel of leaders who will openly discuss Amazon’s dominance, and what retailers need to focus on to stay alive. Join Sucharita Mulpuru, retail industry expert, and Adrien Nussenbaum, Co-founder & CEO of Mirakl to learn what investments need to be made today to compete with Amazon. Attendees will learn: What technical fads to avoid that won’t deliver near-term results How to connect the dots across your marketing, merchandising, and eCommerce teams to identify investments with cross-functional impact How launching your own marketplace allows you to fight fire with fire

Is personal shopping personal enough yet? - Simon Bloom

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Transforming Your Digital Commerce Business

SAP Customer Experience

0.3 screenpages magento commerce cloud 2.2

Max Dodson

Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock. Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines. In this webinar, participants will find out: - Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays - How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering - Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products

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Melanie Sickinger - CRM Between Handmade & Automated Communication

Heroes of CRM Conference

Melanie Sickinger, Head of CRM and Graphics at Limango, presents "CRM Between Handmade & Automated Communication". Melanie Sickinger demonstrates how automated mass-messaging and hand-crafted personalized messaging can strike a middle ground, and talks about the benefits of doing so. Find us at www.heroesofcrm.com And follow us on: YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA Facebook: https://www.facebook.com/heroesofcrm/ Twitter: https://twitter.com/heroesofcrm Instagram: @heroesofcrm

Solving the B2B Digital Puzzle with the Marketplace Model

In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon. For manufacturers and distributors, meeting this new demand for digital means evolving how they do business. But between channel conflict concerns and the cost of scaling assortment, digital transformation can be a complicated proposition. For a growing number of B2B organizations, including HPE, Toyota Material Handling, and Satair, the marketplace model is the solution. Watch the replay of this webinar featuring Andy Hoar, B2B industry expert, and CEO of Paradigm B2B, to hear how the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data. Sagar Bilgi, Director of eCommerce at HPE, also shares how HPE launched a marketplace to provide a seamless buying experience for customers. This webinar recording will cover the following topics: - The different marketplace strategies that manufacturers and distributors are using to accelerate digital maturity - How HPE uses the marketplace model to sell direct without causing channel conflict - Tips to help you develop the B2B roadmap to becoming digitally-enabled

eCommerce Trends 2013 - 2014

Venture Capital in e-Commerce, Venture Capital – biggest investments , Retail Revolution, Morgan Stanley, Amazon, Blue Nile, eBay, Costco, Macy’s, Nordstrom, Walmart, Williams-Sonoma, Urban Outfitters, Under Armour, ASOS, MercadoLibre, Rakuten, Belle, Intime, Sun Art, E-Commerce startups, Level Money, Routehappy, Uber, Datasift, Clinkle, Flipboard, Oyster, The Lean Startup, Minimum Viable Product, Growth Hacking, Big Data, Personalization, Dynamic pricing, Predictive analytics, staples.com, SEO, Technical SEO, Link building, E-Mail Marketing, ROI, customer lifetime value, Content Marketing, HTML5, 3D Printers, Forrester Top Technology Trends, omni-channel, OsCommerce, Volusion, Magento, Shopify, Gartner Magic Quadrant, IBM, Oracle, hybris, Responsive Web Design, Mobile first, New Business Models, Digital Content, Freemium, acquisition model, Free To Play, Streaming services, Same-day delivery, Amazon, Walmart, Nordstrom, Macy’s, Google, eBay, Buying local, Shutl, Postmates, payment, mPayments, Braintree, NFC, TaskRabbit, David Marcus, PayPal, mCommerce, Showrooming, Best Buy, Bluetooth Low Energy, Apple, Nokia, Internet of Things, Estimote, Bitcoin, Brazil, Russia, India, China, BRIC, Smartphone penetration, Divante

Delivering the Future to the Shelf Edge

Mirakl webinar final review_30_nov2017

With special guests Michelle Beeson, Digital Business Strategy Analyst at Forrester and David Staunton, Head of Product Marketing at Mirakl. 2018 will be the year when retailers combine their strategies to transform the relationship they have with their customers. Omnichannel and personalisation have long been at the top of the list for any retailer wanting to maintain their position - but with online pure-players moving to have physical stores, and retailers seeking to offer more experiences to their customers, how they use these innovations will change in 2018. It is no-longer as simple as providing products, retailers now have to fight to become the destination for their customer in an increasingly crowded market.

Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning

Slides from a Big Ideas Presentation at the NRF Big Show 2016 http://bit.ly/1RbJVCp Sense and respond technology is the new necessity for agile, customer-centric retail. This session describes how retailers can use real-time sensor data and machine learning across channels to gain actionable insight and predictive analytics that help them connect and engage consumers at each stage of the shopping journey.

Retail personalization

Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI

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Hacking Marketing with Scott Brinker

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Using AI for online merchandising

Discussion: The opportunities provided by AI for online search and merchandising The way retailers have merchandised online stores hasn’t changed since the early days of E- commerce, but it has now. This presentation looks at the disruption and opportunities that come from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques like machine learning and predictive analytics help to solve the complex problem of serving the most relevant products in ALL cases. You will learn how to * Understand the scale of the challenge and the opportunity * The limitations of traditional online merchandising * How AI impacts online merchandising by improving search, coping with trends in real-time, providing insights and making the work of merchandisers more productive and enjoyable * How and why not all AI solutions are the same * Make the organisational changes required to accommodate AI-based merchandising Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK

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How to Plan for a Winning Holiday Season

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Can resale increase foot traffic in stores?

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Five reasons automation will save your restaurant

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A look ahead to 2023: Impasse or opportunity for a new path