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ContactUs.com Product Presentation (August 2014)
- 3. On a Mission to Improve Online Marketing Efficiency for SMBs More Leads, Better Leads, Better Intelligence 3 How do we identify which leads have the highest likelihood to close? How can we generate more inbound leads from our website? Why aren’t we converting more sales from our inbound leads? Why are so many leads getting lost or becoming inactive? How can we better engage customer prospects on our website? Can we use Live Chat as a sales tool? What are our best online sources of leads? What can we learn from the leads that turn into paying customers? How do we to grow our email marketing list using our website? Can we see keyword‐level conversion data for our SEM campaigns? What tools can we provide our SMB sales team to improve productivity and track results? How do we improve our overall processing of inbound leads? How do we attribute offline sales to our online leads? Capturing Sales Leads Working Sales Leads Analyzing Sales Leads
- 4. Designed for SMBs, Online Marketers & Agencies 4 Small Businesses Do‐It‐Yourself Form Builder Inbound Contact Options Sales Conversion Tools Contact Management 5 Minute Set‐Up Online Marketers Customer Acquisition Tools Integrated Call Tracking Lead Management Platform Lead Submission Analytics A/B Testing Google Analytics Integration Lead Source Attribution Agencies Multi‐User Accounts Multi‐Account Permissions Revenue‐Share We provide a toolset for varying levels of online marketers: SMBs end users looking only for forms and website engagement tools. Sales teams who use our lead management tools. Sophisticated online marketers looking for marketing analytics and online source attribution on successful sales.
- 5. A Better End-to-End“Contact Us”Experience • Easier to Capture Sales Leads. Placed the form proactively. Built form builder able to add custom fields to capture relevant lead data. Mapped those fields with our CRM. • More Engagement Options. Scheduling features to book appointments. Live chat to increase engagements. Call‐tracking & click‐to‐call. Proactive form triggers. • Mobile‐Friendly. 30%+ of traffic is mobile. We built mobile templates. • Passes Behavior Metadata along with Submission. Tracks pages visited during the session. Referring URL. Geo‐IP. First‐time or returning visitor. Google Analytics parameters. • Extends “Contact Us” beyond Your Website. Why limit “Contact Us” to your own website? Add to a Facebook page or anywhere you have a web presence. • Easier to Track Inbound Leads. We’ve built a simple sales‐centric CRM so that inbound leads are easily tracked, followed and shared between team members. • Easier to Communicate with Inbound Leads. Enabled 2‐way tracked messaging, both email and phone (under development) • Automatically Track Sources. Built tracking tools built into our “Contact Us” front‐end and back‐end make it possible to replicate successful customer acquisition paths. 5
- 6. Better“Contact Us”Experiences: A Bridge to Better Online Customer Acquisition • We’ve built easy‐to‐use tools that can bolt on to existing websites and instantly convert more and better sales leads • We’ve integrated contact form submissions and chat conversations automatically into our proprietary Lead Management Platform • We’ve packed loads of intelligence into each lead captured 6 Built on Top of Your Website Our Forms and Widgets Our Lead Management Our Lead Intelligence
- 7. • Lead Capture Tools to generate more customer inquiries – Forms | Chat | Calls • Lead Management to more effectively convert new leads to customers • Acquisition Tools to improve your lead generation volume and targeting Engagement Tools Lead Management Acquisition Tools Forms Form Types: contact forms, lead capture, opt‐ in forms, appointment, payment Customizable Form Builder Pre‐Built templates, Drag‐and‐Drop Field Editor, CSS Editor, Auto‐Responder Chat Call Tracking Advanced Form Triggers Inbound Email Tracking CRM Tools (contact info, custom lead fields, Google Analytics parameters, user notes, call history, browsing history, chat history) Detailed Lead Analytics (pages visited, session history, referrer) Returning Lead Alerts 2‐way email messaging Integration into 20+ other marketing/CRM software Google Analytics Integration Retargeting A/B Testing Source Attribution Reports Keyword Tracking Reports 7 ContactUs.com Product Overview
- 8. Lead Form Examples Built on ContactUs.com 8
- 9. We Also Offer Proactive Approaches to Capturing Email Opt-Ins and Leads 9 Used to Add Rules‐ Based Pop‐Ups to Grow Your Email List. Just like top online retailers and media websites. Sophisticated Exit Intent Triggers Rules‐Based Page Load Triggers Integrated Hyper‐Link Triggers Attention‐Grabbing Callout Tabs Adds Additional On‐ Site Engagement Paths. Seamless initiation of email opt‐in or lead conversion paths. Examples of How Top Retailers using Opt‐In Pop‐Ups* * Not ContactUs.com clients.
- 10. Online Appointment Requests Received as Leads 10 iCal Event emailed to Customer iCal Event emailed to Business 1. New Lead created in ContactUs.com Contacts 2. New Appointment created in ContactUs.com Calendar • Online appointment requests received as leads • Real‐time availability* • Integration with Google Calendar * When integrated with Google Calendar.
- 11. Integrated Live Chat Increases Engagement and Drives Real-Time Leads 11 Turns inbound chat requests into actionable leads PROACTIVE CHAT Use our real‐time tracking to identify your most interested users. Send a proactive chat message to start the conversation. BASIC CHAT Invite your visitors to contact you with a “Chat” callout . Let them know you’re open for questions and interested in talking.
- 12. Integrated Call Tracking Creates Automated Phone-Based Leads 12 Inbound Calls ContactUs.com Lead Management Platform After the Call: 1. Record post‐call voice notes 2. View reporting on: • Caller ID, Date/Time, Call Length • Campaign Source 3. Listen to call recordings 4. Add written call notes During the Call: 1. Receive instant call notification email 2. Navigate directly to the new ContactUs.com lead to use as Lead Intake 3. Fill in lead data real‐time during the conversation Turns inbound phone calls into actionable leads Go to Lead Management Platform
- 14. Basic Pricing on Premium Plans 14 $20 per month Each additional agent account is $10/month Full Customization (removes ContactUs.com branding) Basic Chat Basic Lead Management Basic Support $50 per month Each additional agent account is $10/month Appointment Requests Full Chat Advanced Lead Management A/B Testing Call Tracking‐Enabled (pay‐as‐you‐go pricing) $150 per month Each additional agent account is $10/month Appointment Requests Full Chat Advanced Lead Management A/B Testing Enhanced Support Call Tracking‐Enabled (500 minutes included) 3 Agents Included For small businesses looking for simple lead capture tools For small businesses, marketers and professional firms actively looking to grow leads For small businesses with established marketing budgets looking to acquire customers from their online channels LITE PREMIUM BUSINESS We Offer Forever Free Version with Basic ContactUs.com Features.