Unlocking the power of in-session marketing to convert the anonymous

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Presentation at NRF Nexus 2023 July 11, 2023 Debjani Deb, CEO & Co-Founder Session AI Amanda Hall, Director of Pricing Strategy & Analytics Ashley Global Retail

Retail

Unlocking the power of in-
session marketing
Amanda Hall Debjani Deb

In-session intelligence is
changing the way we drive
omnichannel conversion –
more profitably.

In-session marketing
150 seconds
The Golden Moment
Customer acquisition
$$$
Customer retargeting
$$$

Click Click Click Click Click
Purchase predictions at the 5th click
for all visitors anonymous and known

Will not buy On the fence Will buy
Nurture Increase margin/AOV
Increase conversions
Real-time behavioral signals

Real-time behavioral signals: example
Likely
Buyers 27% 47.3% $83.0M
On-the-Fence
Shoppers 44% 8.7% $24.6M
Unlikely
Buyers
Annual
Coupon Spend
% of 5th
Click Visitors
Average
Conversion Rate
28% 0.8% $1.4M
Source: $11B U.S. retailer, ecommerce website

Convert your
on-the-fencers
23.4%
conversion rate lift
Identify influenceable visitors
and nudge them to complete
their purchase in real-time.
Source: April - June 2023, desktop.
Conversion rate lift vs. control group.

Hello higher
margins
Reduce sitewide promos
and suppress discounts for
likely buyers.
28%
improvement in promotional
spend efficiency

Inspire unlikely
buyers at stores
Removing silos between digital
and physical stores
Encourage unlikely buyers
to visit a store nearby to
find inspiration.

17x ROI
For every $1 invested
in Session AI,
we generated 17x in
incremental revenue.
A page from Ashley’s book
on in-session marketing
Source: Nov 2021 - Oct 2022;
The ROI is based on investment in Session AI’s
capabilities, excluding promotional spend

Thank you!
Let's continue
the conversation

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Unlocking the power of in-session marketing to convert the anonymous

1. Unlocking the power of in- session marketing Amanda Hall Debjani Deb

2. In-session intelligence is changing the way we drive omnichannel conversion – more profitably.

3. In-session marketing 150 seconds The Golden Moment Customer acquisition $$$ Customer retargeting $$$

4. Click Click Click Click Click Purchase predictions at the 5th click for all visitors anonymous and known

5. Will not buy On the fence Will buy Nurture Increase margin/AOV Increase conversions Real-time behavioral signals

6. Real-time behavioral signals: example Likely Buyers 27% 47.3% $83.0M On-the-Fence Shoppers 44% 8.7% $24.6M Unlikely Buyers Annual Coupon Spend % of 5th Click Visitors Average Conversion Rate 28% 0.8% $1.4M Source: $11B U.S. retailer, ecommerce website

7. Convert your on-the-fencers 23.4% conversion rate lift Identify influenceable visitors and nudge them to complete their purchase in real-time. Source: April - June 2023, desktop. Conversion rate lift vs. control group.

8. Hello higher margins Reduce sitewide promos and suppress discounts for likely buyers. 28% improvement in promotional spend efficiency

9. Inspire unlikely buyers at stores Removing silos between digital and physical stores Encourage unlikely buyers to visit a store nearby to find inspiration.

10. 17x ROI For every $1 invested in Session AI, we generated 17x in incremental revenue. A page from Ashley’s book on in-session marketing Source: Nov 2021 - Oct 2022; The ROI is based on investment in Session AI’s capabilities, excluding promotional spend

11. Thank you! Let's continue the conversation

Editor's Notes

No discount spend, Online RSA
Drive them to stores, geo-fence

Unlocking the power of in-session marketing to convert the anonymous

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