BMS should expand into two new ventures: 1) BMS-oVRtime, a virtual reality platform that allows users to experience live events from around the world in virtual reality. This could have widespread reach and be more affordable and flexible than traditional viewing. 2) Eventia, an event management arm of BMS that would organize and promote various events from corporate to entertainment. It would leverage BMS's experience in event ticketing and utilize various functional units like marketing, operations, risk management. Machine learning and AI could also be applied to offerings to provide personalized discounts, better customize events based on user tastes, and improve the suggestive recommendations of BMS's jukebox feature.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
The document discusses social CRM, which amplifies traditional CRM by incorporating social media and conversations. Social CRM focuses on nimble, hyper-responsive dialogue rather than one-way marketing. It provides examples of how Nike, American Express, Oakley, BMW, and Starbucks have successfully applied social CRM strategies like social sign-on, social segmentation, targeted messaging, and social loyalty programs. The document also discusses how British Telecom used a social CRM community to reduce call volumes. In the end, it identifies opportunities for using social CRM to increase revenue, decrease costs, stimulate innovation, and move to more relevant conversations.
This document summarizes key findings from Neustar's Q1 2014 Media Intelligence Report. Some of the main findings include:
- Social media demonstrated the best cost efficiency in Q1, indexing 350% below average.
- Exchanges showed improved ability to reach consistent users, outperforming other channels.
- CRM data performed 32-107 times better than average for clients in entertainment and retail.
- Targeting top audiences using third party data could increase conversion rates by 6-56 times across various industries.
The document summarizes common pitfalls that companies face with customer relationship management (CRM) projects and strategies to avoid them. It discusses that many CRM projects fail due to lack of executive support, poor alignment between business units, and inability to link CRM goals to business strategies. The document then recommends developing a CRM strategy and roadmap that involves identifying the company's strategic context, assessing CRM capabilities, developing business cases, and creating an implementation plan to address key areas and ensure CRM investments create business value. This approach can help companies avoid common CRM project failures and better realize benefits.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Case Study of Integrated Communication Campaign used BBN Contact Strategy. Pripadova studie komunikacni kampane s nazvem "Poznejte vyhody operativniho leasingu".
Unified Customer View for Airline BusinessesVeer Endra
Plumb5 Implementation can help achieve the rich customer experience mandate, as it is important to work on holistic customer data to build relevant experiences by integrating
customer behavior data across all channels.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
The document discusses social CRM, which amplifies traditional CRM by incorporating social media and conversations. Social CRM focuses on nimble, hyper-responsive dialogue rather than one-way marketing. It provides examples of how Nike, American Express, Oakley, BMW, and Starbucks have successfully applied social CRM strategies like social sign-on, social segmentation, targeted messaging, and social loyalty programs. The document also discusses how British Telecom used a social CRM community to reduce call volumes. In the end, it identifies opportunities for using social CRM to increase revenue, decrease costs, stimulate innovation, and move to more relevant conversations.
This document summarizes key findings from Neustar's Q1 2014 Media Intelligence Report. Some of the main findings include:
- Social media demonstrated the best cost efficiency in Q1, indexing 350% below average.
- Exchanges showed improved ability to reach consistent users, outperforming other channels.
- CRM data performed 32-107 times better than average for clients in entertainment and retail.
- Targeting top audiences using third party data could increase conversion rates by 6-56 times across various industries.
The document summarizes common pitfalls that companies face with customer relationship management (CRM) projects and strategies to avoid them. It discusses that many CRM projects fail due to lack of executive support, poor alignment between business units, and inability to link CRM goals to business strategies. The document then recommends developing a CRM strategy and roadmap that involves identifying the company's strategic context, assessing CRM capabilities, developing business cases, and creating an implementation plan to address key areas and ensure CRM investments create business value. This approach can help companies avoid common CRM project failures and better realize benefits.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Case Study of Integrated Communication Campaign used BBN Contact Strategy. Pripadova studie komunikacni kampane s nazvem "Poznejte vyhody operativniho leasingu".
Unified Customer View for Airline BusinessesVeer Endra
Plumb5 Implementation can help achieve the rich customer experience mandate, as it is important to work on holistic customer data to build relevant experiences by integrating
customer behavior data across all channels.
The document discusses a mobile coupon solution that provides benefits to consumers, enterprises, and mobile network operators (MNOs). It allows consumers to receive coupons on their mobile phones based on preferences, view offers, and redeem coupons at points of sale (POS) using loyalty IDs stored on their phones. Enterprises gain marketing insights from redemption data and increased foot traffic. MNOs benefit from new revenue streams, increased traffic, and loyalty programs under their brand. The solution features include coupon creation/editing, push notifications, barcode technology, and reports. It provides a convenient and personalized couponing experience for all parties.
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
This document discusses whether an SSP (supply side platform) should buy a DMP (data management platform). It provides an overview of the digital advertising value chain and the growing market for DMPs. The key components of a DMP platform are described, and different DMP players in the market are classified. A breakeven analysis is presented showing that buying a DMP could provide returns within a year if data usage is over 5%. Both pros and cons of buying a DMP for an SSP are discussed. The recommendation is that buying a DMP would accelerate time to market but the SSP would still need partnerships with other data providers.
Data-Driven Marketing Roadshow Adobe - March 25, 2014DDM Alliance
Presentation by Adobe Audience Manager, Media Optimizer & Social - Benelux Samuel van Deth. Data-Driven Marketing Road Show at De Balie in Amsterdam, March 25 2014
E-CRM helps e-marketing in several key ways:
1. E-CRM allows companies to better understand customer needs and behaviors by collecting data across various online customer touchpoints.
2. This customer data and insights can then be used to personalize marketing campaigns and offers for better customer engagement.
3. E-CRM also streamlines marketing processes like campaign management, targeting, creative development, and performance tracking to reduce costs and improve effectiveness.
4. By integrating E-CRM data and tools into their overall marketing strategy, companies can enhance customer relationships and generate more value over the long-term.
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
Our mission is to dig deeper into the social noise and provide capabilities for 1. improving social media AD ROI (ad tech) 2. bridge online with offline (omni channel) 3. manage online brand reputation (customer service)
Understanding the Online Advertising Technology Landscape Karina Sanz
The document provides an overview of the complex online advertising ecosystem and the roles of various companies and technologies involved. It describes advertisers and agencies working with demand-side platforms to bid on ad space. Supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory from publishers and ad networks. Other players include data management platforms, supply optimization vendors, and analytics platforms that measure campaign performance. The goal is to connect advertisers to publishers and target audiences across channels in an efficient manner.
The document discusses Comarch Loyalty Management, a solution that allows companies to better understand customer behavior, encourage profitable customer relationships, and increase loyalty and revenue. The solution includes tools for promotional design, social engagement, customer analytics and reporting, and is a comprehensive loyalty platform that can be customized and integrated with other systems. Comarch is an experienced provider of loyalty and CRM solutions with a track record of successfully implementing programs worldwide.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
BM Customer Experience Analytics is the only solution that enables marketers to pivot seamlessly between quantitative and qualitative analytics to answer the what, why, where, when and how of customer experiences. Learn more: ibm.com/newwaytoengage
Local Marketing Automation: Translating National Strategies into Local ExecutionBalihoo, Inc.
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. This white paper will help you equip your local affiliates with the tools they need to be successful.
Beyond Omnichannel: Determining the Right Channel MixCognizant
Many companies believe that simply adding more customer channels or reducing the time it takes to handle customer queries will boost customer satisfaction and enhance the customer experience. Yet the proliferation of digital technologies and touchpoints have made it more difficult to track customer preferences and purchasing traits. By identifying customers’ preferred contact channels, companies can more effectively engage, serve, and retain them while driving profitable growth.
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Contoso Final Assignment Strategy & Finacial acumen Duco BoomsmaDuco Boomsma
Contoso is facing threats from lower-cost online retailers and needs to address declining consumer spending on luxury goods. The recommended strategy is for Contoso to partner with online retailers to expand its sales channels, consolidate stores to reduce costs, and differentiate its products. Microsoft Dynamics CRM and AX cloud solutions can help by providing better insights, inventory management, and a multi-channel approach. This will increase productivity, reduce inventory holding times, and accelerate cash flow. The cloud deployment will also lower costs and risks for Contoso compared to an on-premise solution.
The document discusses the evolution and current state of the mobile couponing industry. It provides an overview of the market size and key players in mobile couponing, comparing different companies based on their redemption mechanisms and strategies. Recent trends include the integration of mobile coupons with loyalty programs and point-of-sale systems, as well as the targeting of coupons based on social and location profiles.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
Kumma is a programmatic media agency that uses software to automate and optimize digital media buying across channels and platforms. It has access to over 3.5 trillion monthly impressions globally through partnerships with exchanges, supply-side platforms, data management platforms, and other technology partners. Kumma aims to help clients better target audiences, access inventory, and optimize campaigns through its programmatic solutions and access to data.
The document discusses a mobile coupon solution that provides benefits to consumers, enterprises, and mobile network operators (MNOs). It allows consumers to receive coupons on their mobile phones based on preferences, view offers, and redeem coupons at points of sale (POS) using loyalty IDs stored on their phones. Enterprises gain marketing insights from redemption data and increased foot traffic. MNOs benefit from new revenue streams, increased traffic, and loyalty programs under their brand. The solution features include coupon creation/editing, push notifications, barcode technology, and reports. It provides a convenient and personalized couponing experience for all parties.
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
This document discusses whether an SSP (supply side platform) should buy a DMP (data management platform). It provides an overview of the digital advertising value chain and the growing market for DMPs. The key components of a DMP platform are described, and different DMP players in the market are classified. A breakeven analysis is presented showing that buying a DMP could provide returns within a year if data usage is over 5%. Both pros and cons of buying a DMP for an SSP are discussed. The recommendation is that buying a DMP would accelerate time to market but the SSP would still need partnerships with other data providers.
Data-Driven Marketing Roadshow Adobe - March 25, 2014DDM Alliance
Presentation by Adobe Audience Manager, Media Optimizer & Social - Benelux Samuel van Deth. Data-Driven Marketing Road Show at De Balie in Amsterdam, March 25 2014
E-CRM helps e-marketing in several key ways:
1. E-CRM allows companies to better understand customer needs and behaviors by collecting data across various online customer touchpoints.
2. This customer data and insights can then be used to personalize marketing campaigns and offers for better customer engagement.
3. E-CRM also streamlines marketing processes like campaign management, targeting, creative development, and performance tracking to reduce costs and improve effectiveness.
4. By integrating E-CRM data and tools into their overall marketing strategy, companies can enhance customer relationships and generate more value over the long-term.
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
Our mission is to dig deeper into the social noise and provide capabilities for 1. improving social media AD ROI (ad tech) 2. bridge online with offline (omni channel) 3. manage online brand reputation (customer service)
Understanding the Online Advertising Technology Landscape Karina Sanz
The document provides an overview of the complex online advertising ecosystem and the roles of various companies and technologies involved. It describes advertisers and agencies working with demand-side platforms to bid on ad space. Supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory from publishers and ad networks. Other players include data management platforms, supply optimization vendors, and analytics platforms that measure campaign performance. The goal is to connect advertisers to publishers and target audiences across channels in an efficient manner.
The document discusses Comarch Loyalty Management, a solution that allows companies to better understand customer behavior, encourage profitable customer relationships, and increase loyalty and revenue. The solution includes tools for promotional design, social engagement, customer analytics and reporting, and is a comprehensive loyalty platform that can be customized and integrated with other systems. Comarch is an experienced provider of loyalty and CRM solutions with a track record of successfully implementing programs worldwide.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
BM Customer Experience Analytics is the only solution that enables marketers to pivot seamlessly between quantitative and qualitative analytics to answer the what, why, where, when and how of customer experiences. Learn more: ibm.com/newwaytoengage
Local Marketing Automation: Translating National Strategies into Local ExecutionBalihoo, Inc.
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. This white paper will help you equip your local affiliates with the tools they need to be successful.
Beyond Omnichannel: Determining the Right Channel MixCognizant
Many companies believe that simply adding more customer channels or reducing the time it takes to handle customer queries will boost customer satisfaction and enhance the customer experience. Yet the proliferation of digital technologies and touchpoints have made it more difficult to track customer preferences and purchasing traits. By identifying customers’ preferred contact channels, companies can more effectively engage, serve, and retain them while driving profitable growth.
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Contoso Final Assignment Strategy & Finacial acumen Duco BoomsmaDuco Boomsma
Contoso is facing threats from lower-cost online retailers and needs to address declining consumer spending on luxury goods. The recommended strategy is for Contoso to partner with online retailers to expand its sales channels, consolidate stores to reduce costs, and differentiate its products. Microsoft Dynamics CRM and AX cloud solutions can help by providing better insights, inventory management, and a multi-channel approach. This will increase productivity, reduce inventory holding times, and accelerate cash flow. The cloud deployment will also lower costs and risks for Contoso compared to an on-premise solution.
The document discusses the evolution and current state of the mobile couponing industry. It provides an overview of the market size and key players in mobile couponing, comparing different companies based on their redemption mechanisms and strategies. Recent trends include the integration of mobile coupons with loyalty programs and point-of-sale systems, as well as the targeting of coupons based on social and location profiles.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
Kumma is a programmatic media agency that uses software to automate and optimize digital media buying across channels and platforms. It has access to over 3.5 trillion monthly impressions globally through partnerships with exchanges, supply-side platforms, data management platforms, and other technology partners. Kumma aims to help clients better target audiences, access inventory, and optimize campaigns through its programmatic solutions and access to data.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
RTG Ventures is a technology company focused on mobile and video technologies. It has developed two core products: CloudChannel, a media distribution and monetization platform, and iPayu, a mobile payment solution. CloudChannel allows rights owners to distribute, monetize and manage their media assets across multiple platforms. iPayu enables secure and convenient mobile payments via SMS that can be used in closed loop systems like on college campuses or music festivals. RTG Ventures aims to generate revenues of $50 million by 2013 by monetizing media and facilitating mobile payments through these two platforms.
The document summarizes a webcast discussing effective sales and distribution strategies for software as a service (SaaS) firms. Representatives from three SaaS companies - Salesnet, Intacct, and HSS - presented their approaches to go-to-market strategies, selling value propositions, sales organizations, and customer support. They discussed opportunities and challenges of the SaaS model. The webcast was moderated by TripleTree to provide C-level perspectives on executing SaaS sales and distribution.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
With cloud, the economics change, the culture changes, the people, skills, compensation for the sales people changes. What vendors are going to help their partners make the transition to the cloud?
Through The TPM OCS Channel Development Model, we can help you with all phases on your Channel Strategy.
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementQuekelsBaro
Analytics, data, and AI have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future.
The Database Dept. is recognized as one of the 20 most promising customer experience management solution providers in 2016. It provides unique CEM software solutions, including the Authentic Relationship Management platform, which helps large businesses like HPE, IBM, and SAP improve customer relationships and reduce coverage costs. The solution filters customers most likely to buy and increases selling time. The company's WebONE marketing database provides insights into a company's marketing process and eliminates ineffective attempts, empowering businesses to communicate strategically. The Database Dept. has been successfully serving organizations for over a decade with its CEM solutions.
Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
This document discusses marketing strategies for small and medium-sized businesses (SMBs). It notes that SMBs have resource constraints, so marketing must use different messaging than for large enterprises. Effective SMB messaging focuses on solving specific problems, educates customers, and uses local case studies. One message about automating tax document workflows drove over 800 professionals to a webinar. The document also provides examples of ineffective messaging for manufacturing SMBs and offers consulting services around developing customized SMB marketing programs and content.
The document proposes a digital marketing strategy to increase market share for HP's Application Quality Management (APQM) product in Latin American countries. The strategy aims to reach IT professionals through online advertising, email campaigns, search engine marketing, and contests. Tactics include display ads, affiliate marketing, email blasts, and tracking results to optimize the campaign.
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
STRATECO is a marketing solutions provider located in Bad Homburg, Germany. They offer holistic marketing services including strategy consulting, surveys and analyses, event management, direct marketing, public relations, online marketing, and technology marketing. While they are not the biggest firm, they pride themselves on listening to clients and developing tailored solutions to meet unique needs and challenges.
ADP Digital Marketing presented a proposal and marketing plan to CBS to outsource CBS's automotive search engine website program. The goals were to generate more consumer visits and leads for dealers to sell more vehicles. The proposal outlined a phased approach starting with increasing daily visits to the DFWvehicles.com site from 300 to over 1,000, then launching the program nationally using a similar model. ADP's presentation emphasized their experience in digital marketing, industry-leading products and services, and approach of using various online and offline tactics in an integrated way to generate more leads at a lower cost per lead for dealers.
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
The document discusses customer-centric digital banking and how banks can improve the customer experience. It notes that traditional banking customers now seek more personalized solutions and are open to alternatives. It also states that improving customer experience is a top priority for many banks. The document advocates personalizing financial products and services based on customer needs, providing financial education tailored to customers, and empowering customers to interact through their preferred channels. It presents Comtrade as an expert that can help banks transform through solutions like customer relationship management, digital banking platforms, and data analytics.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Guided workflows can help agents handle customer contacts efficiently but lack flexibility. IBM Interactive Experience has created a new model called Contextual Assistance that marries guided workflows with machine learning, advanced analytics, and cognitive computing. This allows workflows to be dynamic and modular based on customer context and needs. Contextual Assistance provides agents with the next best suggested action and helps them deliver personalized, seamless experiences across channels.
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Similar to Yes Bank - Consulting Case Study - Future of Entertainment space in India (20)
WIN Semiconductors reported financial results for 1Q2022 with revenue of NT$5.6 billion, down 22% quarter-over-quarter and 7% year-over-year. Gross margin and operating margin declined from the previous quarter to 30.6% and 16.4% respectively, mainly due to a decline in capacity utilization rate. Net profit was NT$786 million, down 53% quarter-over-quarter and 28% year-over-year. For 2Q2022, revenue is expected to decline by high single digits quarter-over-quarter with gross margin between high twenties to low thirties percent.
L&T Outthink Challenge - National Finalist & Campus WinnersNaveen Kumar
A consulting solution for a manufacturing giant which has been facing problems from government ban on imports of steel and local resistance to new projects on lands used by villagers.
An integrated gamification strategy based on behavioral analytics and international trade arenas.
Renewable Energy - Diversification strategy in India - ConsultingNaveen Kumar
We propose an Integrated gamification proposal for the diversification into the renewable industry of India. Our Model is based on the proposed indigenous Arena Selection Model to identify, impact and move pitch.
Barclays - Case Study Competition | ISB | National FinalistNaveen Kumar
We were the National Finalist in the case study competition organized by ISB partnered with Barclays.
Our solution to Barclay's bank to increase its foray into the consumer lending bank using customer segmentation using clustering techniques - Multi factor cluster analysis on 1.5 Million credit profile datasets.
We identified profitable pools from our ML model which were then coupled with upcoming banking trends such as open banking to increase market share.
Automotive Consulting Case Study - Tata MindroverNaveen Kumar
The document provides a marketing plan to increase sales of the Tata Hexa SUV in India, particularly its automatic variants. It begins with an overview and objectives to sell 20,000 Hexas annually and increase the automatic variant share. Research included interviews with experts, owners, and dealers. Key findings show comfort and customer experience are major purchase factors. The plan proposes a "Hexade" 6-point strategy including special Hexa zones, financing offers, and increasing women customers and digital marketing. It analyzes the SUV market and segments Hexa customers. The strategy aims to stand out on streets, conduct online surveys, sponsor events, and remarket to online researchers to convert new buyers and leverage word-of-mouth.
Pharma’s Future – A market entry strategy for emerging marketsNaveen Kumar
The document discusses a market entry strategy for an emerging pharmaceutical company in emerging markets. It analyzes the political, economic, social and technological environments in Tanzania, Indonesia, and Panama. It recommends focusing on Indonesia to capture rising South Asian markets. The document also discusses conducting a PEST analysis, assessing risks, and developing internal strategies to achieve future growth goals. Key risks include increased competition, pricing pressures, policy uncertainty, and access to resources. The company aims to have a long-term positive impact through a proposed "Live a HAPPY Life" CSR campaign focusing on health awareness, treatment access, and community partnerships across the three countries.
Hedge Fund case study solution - Credit default swaps execution system and Gr...Naveen Kumar
I designed the entire end-to-end trading architecture of a hedge fund.
The execution system for integrating a fund with Credit default swap capabilities and also solved Hedge fund's liquidity constraint in moving funds across the countries.
Airtel iCreate National Wildcard Winners 2019Naveen Kumar
This is the National wildcard winning solution for Airtel iCreate competition. We were selected amongst Top 5000 teams participating from all B-schools over India. We presented the only analytical segmentation driven customer strengthening model.
Our proposal was to use Gradient boosting to identify churn, positive revenue customers to turnaround the customer strategy.
We wanted to drop the low value customers and focus on increased services to the high value customers by offering value driven offerings.
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfoliogreendigital
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
2. Channels
Customer Relationship
Note:Revenue Streams
Value proposition
Key Resource
Key Partners
BMS - oVRtime
VR is the next big thing which has
the potential to change the
entertainment industry. Bringing live
events from all round the world to
the VR headset for a BMS user can
be a real game changer.
BMS - Eventia
Leveraging the expertise gathered
by BMS in event ticketing, it can
further expand into organizing
events encompassing all – from
entertainment to corporate
events.
A n s 1 . T h e t w o n e w v e n t u r e s i n w h i c h B o o k M y S h o w s h o u l d f o r a y n e x t :
The power of Virtual Reality based BMS - oVRtime
Power to penetrate the
deepest strata of the
society - economically
and geographically
VR based
software revenues
forecasted to
increase 3000% YoY
More engaging
advertising medium
and an additional
source of revenue
Platform Partner
BMS
Finance Partner
Yes Bank
Key Activities
Technology Partner
GreyKernel
Developing VR
tech platform
Collaboration with
event managers
Existing relationships
with event organizers
Any show, anytime
and anywhere
Penetrative reach
to rural & urban
Increased flexibility
& less expensive
Experience in real
time any show
going on at any
place in the world
No limitations on
viewing time and
place. Favorite
travel past time
The Business Model Canvas - oVRtime
Customer Segments
Cost Structure
VR Headsets
Hosting/Bandwidth
Salaries
Event commissions
Miscellaneous
Subscription
AdvertisementCustomer acquisition
Marketing/Promotion
‘GreyKernel’ is one of
India’s first Virtual
Reality & Advance
Visualization tech start-
up
Interesting, attractive
Interactive content
Trust and reputation
On portal 24x7 support
Millennials
Sports enthusiasts
Slaved and swamped
schedule people
Frequent travelers
You will love this one! Add Eventia to your events!
3. Marketing Plan - oVRtime
oVRtime is made with an intent to bring entertainment to you so that you don’t miss out on events you wish to attend but are
not able to do so due to some reason. To showcase the utility of this offering and promote adaptability, BMS needs to come out
with promotional campaign on popular media during its initial phase like:-
Go to Market Strategy - oVRtime
4. The event management arm of BMS - Eventia
PLANNING PROMOTION
N
TICKETING CHECK - IN
Book My Show has a vast experience of being the promoter as well as the ticketing partner of movies, sporting
events, live concerts and other shows. Hence, it can move a step forward in this domain by planning as well as
promoting events under its umbrella. Whether it’s organizing corporate events, live celebrity nights or new
launches – BMS Eventia would be the one stop solution for all.
The Knowledge Domains and Functional Units of Eventia
EVENTIA
ADMINISTRATION
Financial
Management
Human Resource
Management
Information
Management
Process
Management
Systems
Management
Time
Management
DECISION
Content
Management
Entertainment
Management
Environment
Management
Production
Management
Program
Management
Theme
Management
MARKETING OPERATIONS RISK
Marketing Plan
Management
Merchandise
Management
Promotion
Management
Public Relation
Management
Sales
Management
Sponsorship
Management
Attendee
Management
Communication
Management
Logistics
Management
Participants
Management
Site
Management
Technical
Management
Compliance
Management
Decision
Management
Emergency
Management
Safety
Management
Legal
Management
Security
Management
Knowledge
Domains
Functional
Domains
5. Customer SegmentsCustomer Relationship
Channels
Note:
Key Resources
The Business Model Canvas - Eventia
Key Partners
Management
BMS
Finance Partner
Yes Bank
Event Partner
Recharge Studio
Key Activities
In-house Setup and
training
Event Setup and
procurement
Existing relationships
with event organisers
Cost Structure
3rd party infra
Software licenses
Salary & Setup
Lead Generation
Miscellaneous
Value Proposition
Customer
Experience
One stop event
management soln.
Revenue Streams
Management Fee
Ticket commissions
Recharge Studio is a lead
organization with the distinction of
18 effective years with a profile
into PAN India Event Management
On portal support
On-site support
Corporates
Show businesses
Product Owners
Institutions
Trust and
Reputation
Customization
and scalability
The Go to Market Strategy - Eventia
#SHARING THE EVENT
Leveraging Social Media
#Social Increase
Events with a
CUSTOMISED HASHTAG
experience an average
of 5X MORE SOCIAL
IMPRESSIONS than
WITHOUT a hashtag
- Tweeting WITH PERFECT HASHTAG for the events receives 2X
MORE ENGAGEMENTS than those WITHOUT HASHTAGS.
- The stories on Instagram and Facebook have 21% MORE
POWER OF ENGAGEMENT than any other media platform
BMS already a user of WHATSAPP FOR BUSINESS MODULE can
leverage the new source of advertisement that is Paid STATUS.
This could prove to be a game changer.
6. BMS’s touchpoints ends with customer
booking the ticket mostly. Untapped sources
of revenues in customer journey to movie
theatres
A n s 2 . M a c h i n e L e a r n i n g & A I S u g g e s t e d I n s i g h t s f o r B o o k M y S h o w ’ s
O f f e r i n g s
BookMyShow has currently 5 business segments namely – Online Ticketing, Event Hosting, Sports Ticketing, Monument Ticket
Booking, International Experiences & Surrogative revenue sources in the form of Advertising revenues.
We have identified 3 Segments under BMS’s business segments which offer scope for Machine learning & Artificial
Intelligence based integration which we have highlighted below.
Customer Pain Points & Untapped Sources of Revenue possible through ML & AI
Most of the customers have a mental
embargo with the internet handling charges
being too high luring them to Alternate
players like PayTM for cashbacks
Uncertainty or receptiveness of events
hosted on BookMyShow due to an absence of
complete experience factors and choices
based on personal biases influenced on data
provided by Event information
Events, Plays, Exhibitions
and all Non-Movie
segments hosted on
BookMyShow being too
generic and not curated to
the customer’s taste gaps
Numerous online music
streaming services and
intense competition on
hosting regional music – Lack
of differentiated services as
compared to competitors
Revenue Leakages in terms of pools of
customer data not being utilized for Event
Hosts offerings to curate contents on shows
With the rise of AI in chatbots and personalized systems
such as Alexa, SIRI and various others in Indian IT
Ecosystem, a 24*7 AI based Chatbot which can offer
recommendations to reduce USER’s decision journey is in
absentia
ML MobilityAI IoT/Analytics
Machine Learning &
Artificial Intelligence
Big Data & Analytics
7. Personalized discounts & Offerings for Online Movie Ticketing and reducing loss through digital leveraged scale optimization
Time
Digital is dispersed
throughout the
organization
Digital is at the core of
capabilities
Centers of excellence may
exist to set best practices
and coordinate
Temporarily, new trends
and technologies may be
centralized to ensure
Organization dabbles in
digital initiatives
Digital talentis dispersed
throughout organization
Hybrid
A protected breeding ground
Standalone unit for disruptive and
Experimental activities
Digital becomes a strategic priority in offerings and leveraging customized
discounts – Proposed customer discount leveraging model for BMS
Centralized
Organization appoints leader to
own the digital agenda
Execution is centralized to build
focus, scale, and capabilities
Central team focuses on
setting best practices and
supporting local teams
Business units drive digital
execution
Business units drive all
aspects of digital execution
Centers of excellence
Support coordination,
focus, scale, and
capabilities
Role of center is limited to
areas of scale advantage or
best practices
Customer Pain point which drives them away from BookMyShow and towards cashbacks is imminently resolved
BookMyShow is also able to only offer discounts based on various factors such as demographics, purchase pattern etc.
and thereby leveraging the amount foregone by Internet Handling charges through alternate sources
After personalized discount system in Internet Handling charges, BMS can leverage dynamic discount pricing
which can capture changing market circumstances such as,
• Competitor’s price
• Total product demand
• Customer dynamic searching behaviors
•
8. Value Added Services to Events advertised on BMS by using Leveraging Machine learning on BMS’s Customer Repository data
9. Using Machine learning and NLP to better customized Jukebox amongst Competitors
The Natural Language Processing model is developed by Team BrewCrew Student analysis as a part to improve
the suggestive recommendations of Jukebox and may not be recommended elsewhere
• Customized offerings identified to meet
customer needs
• Advanced analytics used across the value chain to
prevent high-cost deep learning, identify market
micro-segments, and enable interactive and
customized recommendations
Recommendation Model: Natural Language Processing (NLP)
Recommendation Model: Raw Audio Models
Source: Team Design, BrewCrew
Our proposed model takes playlists and treats them as a
paragraph or big block of text, and treats each song in the
playlist as an individual word. This results in vector
representations of songs that can be used to determine two
pieces of music that are similar.
As such, our engine will be able to determine which songs are
similar to each other, thus enabling it to tackle the cold start
problem and recommend songs with very few plays.
Our model employs a technique called outlier detection to
differentiate things you actually like.
One of the convolutional neural network architectures we
recommend for JukeBox is for latent factor prediction. The time axis
(which is convolved over) is vertical.
Convolutional neural networks are the same technology used in facial
recognition software. In Jukebox’s case, they’ve been modified for
use on audio data instead of pixels.
After processing, the neural network spits out an understanding of
the song, including characteristics like estimated time signature,
key, mode, tempo, and loudness.
Ultimately, this reading of the song’s key characteristics allows
Jukebox to understand fundamental similarities between songs and
therefore which users might enjoy them, based on their own
listening history.
11. (Mock-up of Corporate Events & Town hall meetings proposed in the pipeline)
EVENTIA
Exhibit -3
12. Example of Corporate Conferences (Source: academy.gatech.edu)
Example of Product Launches (Sources: Globeeventmanagement.in)
Exhibit -4
Exhibit -5
13. Partners Description
Venue Partners Owners/Holders of-
Banquets/Hotels/Auditoriums/Indoor
Stadiums/clubs/Seminar Halls/
Galleries
Travel Partners Third party private contractors who
owns cars/buses/trucks/SUVs
Design Partners Decorators/ Interior Designers- mostly
firms – private as well as commercial
Hospitality Partners Caterers/ Restaurants that offer catering
Support Partners Event photographers/ Sound system
providers/ Private security agencies/
Housekeeping staff providers/ travel
escort providers
List of different partners & their descriptions
Role Job Requirement Remuneration (CTC)
Senior Manager,
Event management
5+ years of relevant
experience in event
management,
MBA/PGDM preferred,
good accounting skills,
good communication
skill, knowledge of HR
functions
6-8 lpa
Head,
Venue & Operations
3 or above years of
relevant experience,
MBA/PGDM in
operations, Good
communication skill,
Knowledge of IT
systems
4-6 lpa
Business Head,
Hospitality & Admin
3 or above years of
relevant experience in
hospitality industry,
4-6 lpa
Exhibit -6
Exhibit -7
14. MBA/PGDM/Hotel
Management graduate,
Knowledge of IT
systems, Good
communication skill,
Good in handling
accounts
Front Line Executives Good communication
skill, Comfortable in
travelling to other cities,
Sales orientation,
Knowledge of local
market
1.2-1.5 lpa
Job Description for recruiting new employees*
*The salaries and roles are designed aligning with Glassdoor.com, Indeed.com, and Payscale.com etc.
websites reviews
Benefits of IaaS
(Source: http://oracle-help.com/oracle-cloud/cloud-computing-stack-saas-paas-iaas/)
Exhibit -8
15. Benefits of SaaS
(Source: https://www.brainvire.com/reasons-saas-business-getting-popular-days/)
Advertising Media Type Rates(INR)
Business Outlook
Magazine
Full Page 360000.00
Business India
Magazine
Half Page Horizontal 325000.00
Business Today Full Page 470000.00
Economy India Full Page 70000.00
Fortune India Half Page Horizontal 500000.00
Sub-Total 1725000.00
CNBC TV Ad 10sec, 5 spots, 7 days 300000.00
NDTV Profit 10 sec, 8-11 pm spots, 7 days 260050.00
Newspaper Pamphlets
Exhibit -9
Exhibit -10
16. Economic Times Delhi NCR Edition, Page 5,
Color, 36 sq. cm
82080.00
Financial Express Delhi NCR Edition, back page,
Color, 64 sq. cm
43200.00
The Hindu All Edition, Page 3, Color, 50 sq.
cm
563000.00
Total 2973330.00
The Total Advertising Expense at one time would be nearly Rs. 30
lakhs approx.
Total estimated advertisement expense
(Source: http://magazine.releasemyad.com/print/india-today,
https://www.outlookindia.com/pages/ratecard/OutlookMoney, http://www.davp.nic.in/Em_rcav.html,
https://www.bhavesads.com/the-hindu/display-ad-rates, http://www.businessindiagroup.com/bi-
rates.aspx)
Total estimated employee salaries
Exhibit -11