With guest Sucharita Mulpuru, Retail Industry Expert; Adrien Nussenbaum, CEO, Mirakl. The retail graveyard is growing faster than expected. Store closure and layoff headlines are bleak. It’s no longer debatable - Retailers are getting Amazon’ed. Every retail annual report showcases risk factors - and making the wrong investments, or not making the right investments fast enough is on everyone’s mind. Retailers are struggling to identify the right opportunities that will create growth & profit. We’ve assembled an expert panel of leaders who will openly discuss Amazon’s dominance, and what retailers need to focus on to stay alive. Join Sucharita Mulpuru, retail industry expert, and Adrien Nussenbaum, Co-founder & CEO of Mirakl to learn what investments need to be made today to compete with Amazon. Attendees will learn: What technical fads to avoid that won’t deliver near-term results How to connect the dots across your marketing, merchandising, and eCommerce teams to identify investments with cross-functional impact How launching your own marketplace allows you to fight fire with fire

1. How Retailers Can Survive Being Amazon’ed
July 19, 2017

2. ©2017 Mirakl, Inc.
Agenda
● Welcome
● House keeping
● Introductions
● Sessions:
○ Sucharita Mulpuru – How to Survive Being Amazon’ed
○ Adrien Nussenbaum – How Mirakl Can Help
● Q&A

3. ©2017 Mirakl, Inc.
House keeping
Audio Issues?
● Line will remain silent until 11am ET
● Reach out to @Mirkal Marketing in chat
○ Dial-in or computer audio available
Q&A?
● Please submit questions via “Questions” tab on
GoToWebinar
● All questions will be answered at the end
Slides and Recording
● Slides and Recording will be available and sent via email
within 48 hours
Be Social
● We’ll be live tweeting! Interact with us and tag @mirakl &
use the hashtag #fightamazon

4. ©2017 Mirakl, Inc.
Speakers
Sucharita Mulpuru Adrien Nussenbaum
Retail Industry Analyst CEO, Mirakl

5. How Retailers Can
Survive Being
Amazon’edSucharita Mulpuru
Former Forrester VP & Principal Analyst (Retail)

6. 1. How customer experience expectations have changed in Amazon’s favor
2. Emerging opportunities to compete against Amazon
3. Choosing the right investments that deliver near-term results
Agenda

7. How customer experience
expectations have changed in
Amazon’s favor

8. 1. Marketplaces as a service
2. Radical transparency
3. Even more value for money
4. Continuous partial attention
5. Service as a service
6. Shopper self-direction
7. Co-creation with customers
The customer experience is
changing in many ways

9. Setting the bar
Marketplaces are ubiquitous and growing
Evolving the experience for retail

10. Radical
transparency
is an
opportunity

11. Source: Narvar

12. Information transparency forces
even more value for money

13. Be prepared for continuous partial
attention

14. Distributed commerce is an attempt to
address this, but it’s not very good yet
1. Your data
2. Their ingestion of your data
3. Their presentation
4. Consumer comfort and familiarity
Buried shopping link
Missing key information

15. Service as a
service is
growing

17. Companies will
explore clever
uses of real
estate

18. “One great person
can easily do the
business productivity
of three good
people.”
Kip Tindell | CEO Container Store

19. Emerging Opportunities to
Compete Against Amazon

20. In the midst of all this, it’s
easy to get distracted

21. Most of these are hyped technologies
which won’t affect retail in the near term
VR/AR
• Best use cases are in gaming
• Possibilities for simulation training but quality of content is not true to life
Drones
• Regulation for commercial delivery unclear
• Infrastructure needed for receivers, not only senders
Driverless cars
• Promising but still years away from mass adoption
• Greatest near-term benefit for commercial trucking
• Replacement cycles for cars are getting longer not shorter
• eCommerce deliveries still need a human or robotics to manage final steps
Wearables
• Use cases are often limited and adoption has been modest to date because they rarely replace or are
superior to phones (yet)
• Certain health benefits are promising (e.g., monitoring heartrate, other vital signs)
IoT/sensors • Promising possibilities for managing inventory and store assets and associates but ROI is unproven

22. Choosing the right
investments for survival -
today

23. Marketplaces address all of these trends
Trend How marketplaces now are addressing CX changes Marketplace examples
Ubiquity of marketplaces
Lowers barriers to entry for small merchants; lowers search costs for
buyers
Farfetch; Airbnb; Etsy
Radical transparency Ratings, individual prices, location-based details Uber; Lyst
More for less Choice gives shoppers inexpensive options Amazon; eBay
Continuous partial
attention
One-stop shopping; frictionless buying Amazon; eBay
Services as a retail
adjacency
On-demand solutions for shopper needs Taskrabbit; Styleseat

24. Marketplaces are powerful
They provide enormous
choice for consumers
They can create a superior
experience for consumers
They are pure capitalism with
(when web-enabled) minimal
information search costs
They can be very profitable for
the provider of the marketplace

25. Retail will be significantly
different as a result of
marketplaces
• There will be fewer monobrands; mature vertically-
integrated brands will need to integrate products
from other companies and brands
• “Open to buys” will be irrelevant in the future
• Merchants will still need to edit assortments but will
have fewer constraints; there are over 200MM
items in retail and virtually nothing sold online will
need to be purchased as inventory
• New functions will emerge which will be cost centers
(e.g., photography for creative consistency,
copywriters, customer service, data and insights
teams)
• Margins for brands and manufacturers will go down
as “merchant princes” disappear and the best
products thrive; investment in innovation becomes an
imperative
• Store associates will need to be much more versatile
as physical stores will need to be more creative
managers of their physical space to survive

26. How Mirakl Can Help
July 19, 2017

27. Offer more. Learn more. Sell more.

28. ©2017 Mirakl, Inc.
Marketplaces
are changing
the world…

29. ©2017 Mirakl, Inc.
…remarkably
fast
93 years to build
610,000 rooms
88 countries
4 years to amass
650,000 rooms
192 countries

30. ©2017 Mirakl, Inc.
Retail needs to
stop being
in denial
The Extraordinary Size of Amazon in One Chart
Amazon is bigger than most brick and mortar retailers put together
Market value as of December 30, 2016
$355.9B
$297.8B

31. ©2017 Mirakl, Inc.
Amazon’s
Marketplace is
fueling their
success
Marketplace sellers drive the majority of Sales
Third party sales make up 75% of Amazon’s sales

32. ©2017 Mirakl, Inc.
It’s time to launch your marketplace now
“We grew our product assortment
5X in the first year.”
Régis Schultz
CEO
Offer More
Get new products in your
customers hands faster.
“The online marketplace sales impacted
10% of our online revenue in the first year.”
Nicolas Houzé
CEO, Galeries Lafayette
Sell More
Exceed customer expectations and never
miss a sale.
“Best Buy CA Is now the top provider
of baby products online in Canada.”
Thierry Hay-Sabourin
VP, eCommerce - Best Buy Canada
Learn More
Free merchandising R&D to expand
your brand footprint.

33. ©2017 Mirakl, Inc.
“What Mirakl doesn’t know
about Marketplaces isn’t worth
knowing. Mirakl is becoming the
standard for all retailers.”
Unparalleled
Expertise 
Nina Morris
Marketplace Director
100+
Customers 
Proven
Technology 
“Mirakl’s technology and
people made them the obvious
choice for an iconic brand like
HPE.”
Martin Rhode
VP E-commerce
Mirakl is the
leading
marketplace
platform
provider

34. ©2017 Mirakl, Inc.
A Marketplace
is a “win-win-
win” scenario
Your Customers
Gain a better total offer,
more competitive prices
You
Improve your offer, increase sales
volume, and increase profitability
Your Partners
Gain brand visibility,
increase sales

35. QUESTIONS?
Thank You