Presentation from NRF 2023: Retail's Big Show Glenn Allison, Tractor Supply Company Donald Buckley, Lullaboo Studios, Treehouse Consulting, LLC Vicki Cantrell, Vendors in Partnership LLC Mirko Saul, Schwarz Digital GmbH & Co. KG You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech. Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.) Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?

1. Session in collaboration with
Voice in retail: It
speaks, it listens, it’s
impacting our real-
world businesses
Vicki Cantrell
Chief Executive Officer
Vendors in Partnership
LLC
Donald Buckley
Co-head, Lullaboo
Sutdios, Founder
Treehouse Consulting,
LLC
Mirko Saul
Head of Innovation
Schwarz Digital
GmbH & Co. KG
Glenn Allison
Vice President, Customer
Facing Applications
Tractor Supply Company

2. Voice Technology In Retail
It Speaks It Listens
It’s Impacting Our Real-World Businesses

3. Vicki Cantrell
Vendors in Partnership
Glenn Allison
Tractor Supply
Company
Donald Buckley
Lullaboo Studios
Mirko Saul
Schwarz Digital

4. Daily Behavior 90M
57% of the 163.7 US assistant users
used a voice assistant daily in 2022.
NPR and Edison Research, 2022; Voice Consumer Index, Vixen Labs, 2022

5. 3X Faster Than Typing
Willowtree, Inc., 2020-2021; Open Voice Network 2023

6. 140.4M
2021 users
123.8M
2020 device users
127M
2021 users
94.7M
2020 users
92.4M
2022 users
Mobile Autos Smart Homes Hearables Smart Spkrs
US VOICE ASSISTANT ADOPTION BY END POINT 2020-2022
Data source: Edison Research, 2022; voicebot.ai, 2021, 2022

7. US smartphone users, 2022
PRODUCT AND INFORMATION SEARCH VIA VOICE ASSISTANCE
Data source: Vixen Labs Voice Consumer Index 2022
138M Search
by voice for products, services, US

8. Customer Service
24/7 Coverage
Never a Bad Day
Data Entry
Meeting Notes
STT & TTS
Translation
Hands-Free
Pick-Pack-Stock
Store & DC
Listen With Insight
Voice Data Analysis
Search
Web Search
Your Brand Where
Your Customers Are
T O D A Y ‘ S V A L U E P R O P O S I T I O N S

9. The Open Voice Network
www.openvoicenetwork.org
Voice worthy of user trust
Jon Stine
Executive Director