Presentation from NRF 2023: Retail's Big Show Lee Peterson, WD Partners Seana Strawn, IKEA US Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.

1. Can resale
increase foot
traffic in stores?
LEE PETERSON
Executive Vice President,
Thought Leadership and
Marketing
WD Partners
SEANA STRAWN
Head of Retail Design
and Home Furnishing
Identity
IKEA US

13. People
& Planet
Positive

26. 521
583
390
273 283
637
1135
0
200
400
600
800
1000
1200
JUN JUL AUG SEP OCT NOV DEC

44. By 2030, our ambition is
to become climate
positive and regenerate
resources while growing
the IKEA business

45. New product
4 circular design
mandatories
Final mile
All electric
vehicles by
2025
Global
transport
Halve the
absolute net
greenhouse gas
emissions from
the total IKEA
value chain by
2030

46. Buyback
and Resell
New product
4 circular design
mandatories
Final mile
All electric
vehicles by
2025
Global
transport
Halve the
absolute net
greenhouse gas
emissions from
the total IKEA
value chain by
2030

47. As-Is

48. “Most things still remain
to be done. Glorious
future!”
Ingvar Kamprad

60. Thank you!
Download the presentation:
https://www.wdpartners.com/resale