The document discusses three big ideas for the future of retail: make the store a destination by offering novel experiences, maximize intelligence by uncovering customer and business insights, and build a programmable store to enable agility and experimentation. It describes how Cisco DNA Spaces can help retailers digitize their physical spaces by using wireless connectivity to see, act on, and extend insights about customers and inventory in stores. The document promotes developing retail solutions using the Cisco DevNet Retail Developer Center.

1. Building Retail Moments that
Matter Across Digital and
Physical Environments

2. Susie Wee
SVP and CTO, Cisco DevNet
Rajesh Reddy
Director of Product Marketing
Cisco DNA Spaces
DEVELOPER.CISCO.COM/RETAIL

3. Europe: Synchronized inventory and pricing.
Americas: Merging online and in-store
shopping.
Asia: Mobile is a way of life.
Magic Moments
from Around the Globe
Blending the
Digital and
Physical
Experience

4. Disruption is hard.
Be Bold. Be Smart.

5. of 2018 retail purchases are
made in the physical store
88.1%
11.9%
ecommerce
BIG IDEA #1
Make the Store a Destination

6. BIG IDEA #2
Maximize
Intelligence

7. Search
ONLINE SHOPPING
Visit Navigate Check-out
Fulfillment Customer
support
PHYSICAL STORES
Maximize Intelligence: Uncover blind spots to
gain customer and business insights

8. BIG IDEA #3
Build a Programmable Store

9. The Retail Stack
RETAIL CUSTOMERS,
ASSOCIATES AND IT OPERATORS
Mobile Apps
Distributed Apps
(device, edge, cloud)
Hybrid Cloud Apps
(private, public)
Security: Identity,
Threat defense
Location Services
Connectivity
(wifi, 5G)
Store Traffic Monitoring
Containers & Microservices
App Deployment & Monitoring
Sensors, CamerasCloud & Edge Computing
Programmable Network
Supply Chain Systems
Chat Bots, Associate
Handheld devices
Digitized BuildingsDelivery Systems POS
RFID
Inventory
Customer Data
Product InformationTheft Prevention
RETAIL APPLICATIONS
RETAIL INFRASTRUCTURE
RETAIL INFRASTRUCTURE SERVICES RETAIL APPLICATION SERVICES

10. The Retail Stack
Retail Customers Associates IT Operators
Mobile
Apps
Chat Bots,
Associate Hand
Devices
Hybrid
Cloud Apps
Distributed
Apps
RETAIL APPLICATIONS
RETAIL INFRASTRUCTURE SERVICES RETAIL APPLICATION SERVICES
Wireless
Connectivity
(wifi/5g)
App
Dynamics
Meraki
Location
Services
Cisco
Cloud
Container
Inventory,
Customer Data,
Product Info
RETAIL INFRASTRUCTURE
Meraki
Security
Cameras
Cisco UCS SD-WAN ACI
DNA
Spaces

11. • Innovative retail experiences are created by
deploying applications on a programmable
infrastructure
• App developers, infrastructure providers,
solutions providers, retail professionals are
the Ecosystem
• Intel provides secure computing at the edge
• Presidio delivers customized retail solutions
• Asynchrony/WWT develops customized
mobile retail applications
The Power of the Ecosystem

12. Make the store a destination
offer novel experiences
Maximize intelligence
uncover blind spots
Build a programmable store
automate to enable agility and experimentation
Big Ideas for Retail

13. DATA CENTER
HQ
Public Cloud
Private Cloud
STORES
STORE 1 STORE 2
NEW
STORE
STORE 3

14. Use case: Rolling out new services across stores.

15. Use case: Rolling out new services across stores.
Cisco SD-WAN
Cisco Meraki

16. ACI App Dynamics
DATA CENTER
HQ
Private Cloud
Public Cloud
STORES
STORE 1 STORE 2
NEW
STORE
STORE 3

17. Apps
ACI App Dynamics
DATA CENTER
STORES
POS Meraki IoT
HQ
Private Cloud
Public Cloud

18. Apps
ACI
DATA CENTER
STORES
POS Meraki IoT
HQ
App Dynamics
Public Cloud
Private Cloud
Use Case: Application Intelligence
AppDynamics

19. Use Case: Customer Engagement and
Mission Control
Cisco Vision Dynamic Signage

20. Introducing
DNA Spaces

21. Retail
vs vs
Hospitality
vs
Manufacturing
The Big Shift Across Industries: Digitization
vs
Education
vs
Transportation
vs
Carpeted
Enterprise
Use behavior data of people and things as a strategic advantage
What’s common across these companies?

22. Limited visibility
into behavior of
people and things
in physical spaces
Digitizing Spaces: People & Things
See
Act
Extend
Cisco Wireless Network :
Connectivity + Digitization

23. Cisco DNA Spaces
Digitizing Spaces: People & Things
ACT
Leverage Digitization
Toolkits to act on
insights
EXTEND
Drive business outcomes
with partner applications
SEE
See what’s happening
at your stores

24. 25 Million
Cisco Access Points in the Market
500 Billion
square feet of enterprise airspace
$$$
Unlock value for Customers & Partners
Why
Cisco?
The Opportunity for Digitization

25. Demo

26. Ready to Digitize your Spaces?
See
Act
Extend
Turn on Cisco DNA Spaces at
http://dnaspaces.cisco.com
Start by SEE-ing what’s happening at your properties

27. Making Big Ideas Real
Build a Programmable Store
Automate for agility and experimentation
Maximize Intelligence
Uncover blind spots to gain insights
Make the Store a Destination
Novel experiences with innovators

28. A
DevNet Retail Developer Center
Build Retail Solutions with DevNet
Free Developer Resources
• Source code
• Learning labs
• Developer sandboxes
DEVELOPER.CISCO.COM/RETAIL

29. A DEVELOPER.CISCO.COM/RETAIL
Disruption is hard.
Be Bold. Be Smart.
Build Retail
Moments that Matter.

31. In Collaboration with Intel®
Intel and the Intel logo are trademarks of
Intel Corporation or its subsidiaries in the U.S. and/or
other countries.