Michael Ballard
5 SlideShares 12 Followers 67 Followings
Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Sr. Manager, Digital Marketing at Lenovo
Industry
Technology / Software / Internet
About
Experienced marketing director proven to produce results through developing and leading marketing strategies through tactical initiatives and campaigns. Comprehensive experience with email, mobile and social marketing, SaaS, eCommerce, data security, unified communications, software, networking, data center server and storage technologies. Vital expertise in customer engagements through marketing automation, digital marketing and experiential marketing. Established leadership skills that have built top-performing marketing teams. Skilled in communicating at the executive level. Proficient in collaboration and project management with vendors and internal departments to execute comprehe...
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b2b marketing digital marketing video marketing predictive analytics eloqua personalized video vidyard adobe content marketing bronto marketing automation marketing
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Presentations

(5)
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Customer Marketing at Bronto - NC Marketo Users Group

12 years ago • 432 Views

How to orchestrate memorable B2B customer experiences

8 years ago • 277 Views

Beyond the View Count

8 years ago • 184 Views

How Lenovo Uses Predictive Intelligence To Expand Into New Markets And Find Greenfield Accounts

8 years ago • 285 Views

Bacon Flavored Video: How to Turn Eloqua Into a Video Production Machine

8 years ago • 610 Views
Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Sr. Manager, Digital Marketing at Lenovo
Industry
Technology / Software / Internet
About
Experienced marketing director proven to produce results through developing and leading marketing strategies through tactical initiatives and campaigns. Comprehensive experience with email, mobile and social marketing, SaaS, eCommerce, data security, unified communications, software, networking, data center server and storage technologies. Vital expertise in customer engagements through marketing automation, digital marketing and experiential marketing. Established leadership skills that have built top-performing marketing teams. Skilled in communicating at the executive level. Proficient in collaboration and project management with vendors and internal departments to execute comprehe...
Tags
b2b marketing digital marketing video marketing predictive analytics eloqua personalized video vidyard adobe content marketing bronto marketing automation marketing
See more