This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.