Subway Fast food shop
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Team Easy is proposing to open Subway franchised fast food outlets in Bangladesh. Subway is an American fast food chain with over 34,000 locations worldwide. The document outlines Team Easy's company background, marketing strategy, target customers, and financial plans to open and operate multiple Subway outlets in Bangladesh. It analyzes factors like location selection, menus, promotion activities, costs, and sales projections to determine a break-even point of 1,067 units per day for initial outlet viability.
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Subway Fast food shop
- 1. TEAM EASY “WE MAKE YOUR BUSINESS EASY” •Md. Foyez Hossain (Head of Farm) •Mymoon Azad (Marketing Manager) •Asif Ahmed (Market Analyzer) •Zaved Sadek (Project Manager)
- 2. Outline •Company background •Why Bangladeshi will eat Subway fast food? •Marketing Strategy •Marketing planning •SWOT analysis •Outlet layout •Organogram •Cost analysis
- 3. Company Background • Founded in 1965 by Fred DeLuca • Headquarter in USA • Over 34k franchised locations • Operates in more than 95 countries • Company slogan : Eat Fresh
- 4. Why Bangladeshi Will Eat Subway Fast food? Fast Food •Greetings •Sitting arrangement •Quality of food •Menu variety •Speed of service •Child corner •Security •Decoration •Drive through Making customers satisfied
- 6. Item Name Price Range (tk) Subway Special 1 foot Sandwich 300-550 Subway Chicken Sandwich 80-500 Subway Meat Sandwich 80-500 Subway Veggie Sandwich 60-300 Salad 150-220 Cold Drinks 60-280 Coffee 80-180 Subway Menu
- 7. Feasible Location For Outlets Feasible Location For Outlets
- 8. TARGETING Target Customer Value Proposition A Business or Corporate Customer Visit SUBWAY during the workday as the service is quick & food taste is GREAT Teenager & young adults Visit SUBWAY & get discount A parent with his/her children Visit SUBWAY to give the children treat Corporate office Take fresh food at low price
- 10. Marketing Planning Short Term Planning Long Term Planning Establish at least 6 outlets in the capital within a year. Transform itself into a high- volume ,mass-market brand. Providing franchise opportunity. Planning to open at least 20 outlets within 2 years. Increase the number of customers by achieving customer satisfaction. Establishing online ordering service. Introduce new innovative menus according to Bangladeshi people’s taste. Creating brand loyalty
- 11. SWOT ANALYSIS •Global Brand •Strong market position •Successful Items •Quality Products •Low franchisee start up cost •Weak Revenue Growth •Service delivery is inconsistent from store to store •Expand packaged offer •Franchise-Operated Restaurants •Revise & refresh menu •Expand service lines High Competition Growing Health Consciousness New competitors Price war between competitors Increased Sales Tax STRENGTHS WEAKNESS OPPORTUNITIES THREATES
- 12. OUTLET LAYOUT
- 13. ORGANOGRAM Restaurant Manager Asst. Manager Service Provider 1 Service Provider 2 Service Provider 3 Head Chef Asst Chef 1 Asst. Chef 2 Cook 1 Cook 2 Cook 3 Cook 4 Cleaner 1 Cleaner 2 Waiter 1 Waiter 2 Waiter 3 Waiter 4 Waiter 5 Security In charge Guard 1 Guard 2 Guard 3 Guard 4 Service Provider 4 Cleaner 1 Cleaner 2 Quality Officer 1 Quality Officer 2
- 14. FIXED COST AMOUNT 1.Franchise 5,25,000 2.Real estate property 10,00,00,000 3.Security System 7,00,000 4.Insurance 2,00,00,000 5.Opening inventory 4,00,000 6.Supplies 2,00,000 7.Decoration 40,00,000 8.Training Expenses 2,00,000 9.Legal 10,00,000 10.Opening Advertisement 5,00,000 11.Miscellaneous Expenses 2,00,000 12.Additional Funds(3 months) 5,00,000 13.Kitchen Equipment’s 9,00,000 14.Vehicles Refrigerator truck 25,00,000 Chiller Van Covered van 20,00,000 Toyota Motorcycle’s 5,00,000 Walton Total 13,41,25,000 TK. Cost Analysis
- 15. Variable Cost Amount 1.Utility 50,000 tk / month 2.Fuel 30,000 tk/month 3.Driver 40,000 tk/month 4.Raw Materials 6,00,000 tk/month 5.Manager 35,000 tk/month 6.Assistant Manager 40,000 tk/month 7.Head Chef 25,000 tk/month 8.Assistant Head Chef 36,000 tk/month 9.Head Security 18,000 tk/month 10.Service Personnel 90,000 tk/month 11.Casheir 84,000 tk/month 12.Chef Assistant 12,000 tk/month 13.Cleaner (Kitchen) 12,000 tk/month 14.cleaner (Dinning Space) 12,000 tk/month 15.Security Guard 24,000 tk/month TOTAL 11,02,000 tk/month
- 16. Items Selling Price,(Tk.) P Variable Cost,(Tk.) V V/P 1-V/P Annual Estimated Sale,(Tk.) % sales Weighted Contribution, Wi Sandwitch (Chicken) 250 120 0.48 0.52 4,50,00,000 0.35 0.182 Sandwitch (Beef) 250 130 0.52 0.48 3,60,00,000 0.25 0.12 Sandwitch (Veggi) 135 40 0.29 0.71 2,43,00,000 0.20 0.142 Cold Drinks 200 120 0.50 0.50 2,96,10,000 0.10 0.05 Coffee 125 30 0.24 0.76 6,75,00,000 0.02 0.015 Salad 185 60 0.32 0.68 6,66,00,000 0.08 0.054 Multiproduct Break Even Analysis For One Outlet Total Annual Forecasted sale =14,83,20,000 BEP= Fixed Cost/ ∑{(1-V/P)*Wi} =13,41,25,000/ .326604 =5,33,13,799 tk Daily Sales= BEP/350*2 =76,163 Tk. Total units need to sale everyday = 1,067 units
- 17. Fixed Cost units Sales Total Cost Revenue Profit Loss 76,163 1,067 Break Even Point of units & Sales
- 18. • Thank you! • The End… 18
Editor's Notes
- The ‘Search for Life’ has become the ‘Search for Water’. What is the CASE for water? It is the one substance that is used by all life as we know it. It is a common substance. [The only other liquid commonly found on Earth is molten rock.] It dissolves organic materials, making them available through the chemistry of the cell -- Because water is a polar molecule, it can dissolve materials better. It acts as a medium for the transportation of chemicals in and out of cells. It remains a liquid over a large range of temperatures and pressures. When water freezes, it becomes less dense, allowing aquatic ecosystems to flourish under the ice.
- Terrestrial Planet Finder (TPF) is a suite of two complementary observatories that will study all aspects of planets outside our solar system: from their formation and development in disks of dust and gas around newly forming stars to the presence and features of those planets orbiting the nearest stars; from the numbers at various sizes and places to their suitability as an abode for life. By combining the high sensitivity of space telescopes with revolutionary imaging technologies, the TPF observatories will measure the size, temperature, and placement of planets as small as the Earth in the habitable zones of distant solar systems. In addition, TPF's spectroscopy will allow atmospheric chemists and biologists to use the relative amounts of gases like carbon dioxide, water vapor, ozone and methane to find whether a planet someday could or even now does support life. Our understanding of the properties of terrestrial planets will be scientifically most valuable within a broader framework that includes the properties of all planetary system constituents, including both gas giant and terrestrial planets and debris disks. Some of this information, such as the properties of debris disks and the masses and orbital properties of gas giant planets, will become available with currently planned space or ground-based facilities. However, the spectral characterization of most giant planets will require observations with TPF. TPF's ability to carry out a program of comparative planet studies across a range of planetary masses and orbital locations in a large number of new solar systems is by itself an important scientific motivation for the mission. However, TPF's mission will not be limited to the detection and study of distant planets. An observatory with the power to detect an Earth orbiting a nearby star will also be able to collect important new data on many targets of general astrophysical interest. The Terrestrial Planet Finder book, published by JPL in 1999, presented the scientific case for the mission. An accepted scientific priority The search for habitable planets and life has received strong support within the scientific community. The 2001 decadal review of astronomy and astrophysics, "Astronomy and Astrophysics in the New Millennium," prepared by the National Research Council, stated that: "The discovery of life on another planet is potentially one of the most important scientific advances of this century, let alone this decade, and it would have enormous philosophical implications." The decadal committee recommended that NASA go ahead with TPF, but with the caveat that precursor missions should confirm the expectation that terrestrial planets are common around solar-type stars. The committee also recommended that in the mission should give comparable weight to the broader science goals of studying planetary systems and the structure of astronomical sources imaged at high angular resolution. The survey also noted the importance and challenges of building a Terrestrial Planet Finder, and noted that the success of precursor missions and technology must first be demonstrated. What will TPF look like? TPF will take the form of two separate and complementary observatories: a coronagraph operating at visible wavelengths and a large-baseline interferometer operating in the infrared. During almost 20 years of study, design concepts have alternated between interferometeric arrays and coronagraphs. In recent years alternative architectures have emerged with the potential to achieve similar science goals. These opened up the possibility of new mission concepts and additional precursor missions. In May of 2004, NASA announced it would fly two separate missions with distinct and complementary architectures to fully realize the goals of Terrestrial Planet Finder. These goals are explicit in the nation's new vision for space, which directs NASA to "conduct advanced telescope searches for Earth-like planets and habitable environments around other stars."
- Rodin’s sculpture…The Thinker
- Rodin’s sculpture…The Thinker?
- The equation is usually written:N = R* • fp • ne • fl • fi • fc • L Where, N = The number of civilizations in The Milky Way Galaxy whose electromagnetic emissions are detectable. R* =The rate of formation of stars suitable for the development of intelligent life. fp = The fraction of those stars with planetary systems. ne = The number of planets, per solar system, with an environment suitable for life. fl = The fraction of suitable planets on which life actually appears. fi = The fraction of life bearing planets on which intelligent life emerges. For more information, please visit Dr. William Calvin's "The Drake Equation's fi" fc = The fraction of civilizations that develop a technology that releases detectable signs of their existence into space. L = The length of time such civilizations release detectable signals into space. Within the limits of our existing technology, any practical search for distant intelligent life must necessarily be a search for some manifestation of a distant technology. In each of its last four decadal reviews, the National Research Council has emphasized the relevance and importance of searching for evidence of the electromagnetic signature of distant civilizations. Besides illuminating the factors involved in such a search, the Drake Equation is a simple, effective tool for stimulating intellectual curiosity about the universe around us, for helping us to understand that life as we know it is the end product of a natural, cosmic evolution, and for making us realize how much we are a part of that universe. A key goal of the SETI Institute is to further high quality research that will yield additional information related to any of the factors of this fascinating equation.