SUBWAY

2. • A leading sandwich chain, with 45,000
restaurants, spread across 112 countries
out of which 591 are spread in 68 cities of
India
• It makes your food in front of you and get to
pick what you want
• Subway restaurants in India do not
serve beef and pork products in deference
to Hindu and Muslim beliefs respectively
and sell an extended vegetarian range due
to the large number of vegetarians in the
country.
• Subway's menu varies between countries,
most significantly where there are religious
requirements relating to the meats served.
• Its USP lies in its association with both health
and taste
• It serves nutrition subs, salads, wraps among
others
• Subway used the advertising slogan "Eat
Fresh", and focused on how its sandwiches
were made from freshly baked bread and
fresh ingredients, in front of customers to
their exact specifications,

3. SUBWAY- PRODUCTS
1. CORE PRODUCT IS THE - SUBMARINE
SANDWICH OR SUB
2. IN ADDITION TO THESE, THE CHAIN ALSO
SELLS- WRAPS, SALAD, PAININIS, BAKED
GOODS INCLUI=DING COOKIES, DOUGHNUTS
AND MUFFINS
3. SUBWAY ALSO SELLS BREAKFAST
SANDWICHES, ENGLISH MUFFINS AND
FLATBREAD
4. LAYS, COLD DRINKS, NESCAFE COFFEE,
BROWNIE AND PACKAGED COLD DRINKS,
COOKIES

4. • Easy access. Subway can easily open a
restaurant nearly anywhere. Unusual
locations include a laundromat, church,
and car dealership.
• Healthy perception. "When customers
want something fresher or lighter than
burgers and fries, Subway is an easy
choice, and its range of vegetables and
cold cuts lend to a broader brand
perception of Subway.
• Ability to customize. Customers today
are all about making meals to their
specifications. Subway has been all about
customization from the beginning,
adding to its popularity.
• Simple franchising model. Subway stores
are easy and economical to open. As a
result, franchisees are lining, up

5. P.E.S.T ANALYSIS
• PEST
analysis (political,
economic, social and
technological) is a
strategic analysis or
doing market research
which gives an
overview of the
different macro-
environmental factors
to be taken into
consideration.

6. COMPETITION
• Subway has attempted to keep
pace with changing food
trends, offering toppings such
as hummus and a creamy
sriacha sauce to win back
health-conscious customers.
• But analysts say they have
often been too little, too late in
a world where fast-casual
rivals are better at marketing
their quality, and even
Wendy’s and McDonald’s are
offering organic drinks, black-
bean burgers and kale.

7. RETAIL MARKET STRATEGY

8. HUMAN RESOURCE MANAGEMENT

9. STORE MANAGEMENT
• The Shift Manager supervises the operations
of a shift to ensure that food safety, product
preparation, cleanliness, and inventory
control standards are maintained.
• This may include scheduling and supervising
staff.
• Exceptional customer service is a major
component of this position.
• A Sandwich Artist greets and serves guests,
prepares food, maintains food safety and
sanitation standards, and handles or
processes light paperwork. Exceptional
customer service is a major component of
this position.
• Tasks & Responsibilities: Prepares food
neatly, accurately and in a timely manner.

10. SUPPLY CHAIN MANAGEMENT FLOW
(SCM)
Supply chain management can be
defined as a systematic flow of
materials, goods, and related
information among suppliers,
companies, retailers, and consumers.
Supply chain management process
involves the supply and demand of
commodity in your restaurant.
TYPES:
There are three different types of
flow in supply chain management
1.Material flow
2.Information/Data flow
3.Money flow

11. • SUPPLY CHAIN AT LOCAL LEVEL
Talking about supply chain, their website details,
“Pink Papaya Foods Pvt. Ltd Franchisee” owns
vehicle to source from central warehouse and inter
outlets; the orders are placed on Tuesdays and
received on Fridays.
• LOGISTICS FOR HOME DELIVERY
Whereas the logistic for home delivery is done in
such a way: orders are taken up by the centralized
call center, from where information is passed on to
the nearest Subway outlet and the delivery is done
by the staff members as there is no delivery boy.
Each outlet has three delivery bikes.

12. DISTRIBUTION CHANNEL
• The distribution function of
marketing is comparable to the
place component of the marketing
mix in that both center on getting
the goods from the producer to the
consumer.
• A distribution channel in marketing
refers to the path or route through
which goods and services travel to
get from the place of production or
manufacture to the final users.
• It has at its center transportation
and logistical considerations.

13. Direct Distribution
A distribution system is said to be direct when the product
or service leaves the producer and goes directly to the
customer with no middlemen involved.
This occurs, more often than not, with the sale of services.
For example, both the car wash and the barber utilize direct
distribution because the customer receives the service
directly from the producer.
This can also occur with organizations that sell tangible
goods, such as the jewelry manufacturer who sells its
products directly to the consumer.
Indirect Distribution
Indirect distribution occurs when there are middlemen or
intermediaries within the distribution channel.
In the wood example, the intermediaries would be the
lumber manufacturer, the furniture maker, and the retailer.
The larger the number of intermediaries within the
channel, the higher the price is likely to be for the final
customer.
This is because of the value adding that occurs at each step
within the structure.

15. SERVICE SCAP

16. THANK
YOU