The document analyzes the Subway sandwich chain. It discusses Subway's origins as an entrepreneurial startup by Fred DeLuca and Dr. Peter Buck in 1965. It then covers Subway's mission, social responsibility initiatives, and strengths like its large store count and low startup costs. The document also examines Subway's weaknesses, opportunities, threats, differentiation strategy as a healthy fast food option, extensive product safety controls, and ultimate success as the world's largest restaurant chain.

1. Subway
Shiva chegini

2. Analysis of Subway
Entrepreneurial Start Up
Subway’s Mission and Social Responsibility
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Differentiation Strategy
First Mover Advantage
Controls for Product Safety
Subway’s Success

3. Subway: Entrepreneurship
Founder: Fred DeLuca
Seeking way to make money for college tuition.
Dr. Buck, Entrepreneur in sandwich shops
Suggested Fred open submarine sandwich shop
Dr. Peter Buck and Fred DeLuca initial venture: Pete’s Super Submarines
30,000 Subway’s Today
Global Presence

4. Subway’s Mission & Social Responsibility
Mission Statement: “To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they like it.”

5. Subway’s Mission & Social Responsibility
Social Responsibility:
Recyclable Napkins.
Nutrition facts on napkins.
Corporate Philosophy: “…to offer healthy, convenient fast food and currently features seven sub sandwiches with six grams of fat or less.”

6. SWOT (Strengths)
Number of stores.
Located throughout the world.
“Eat Fresh” slogan.
Store start up costs are very low. (Lowest that I could find in any restaurants)
Partnership with the American Heart Association.
Customers are able to watch food preparation.
Inexpensive $5 foot long sub.
Use of celebrities in their commercials.

7. SWOT (Weaknesses)
Employee turnover high.
Unhappy franchisees.
Franchises fighting over having more control of restaurants.
Meat portions smaller on subs.
Employees lack product knowledge.

8. SWOT (Opportunities)
Continue global expansion
Encourage more dining in.
Agreement with franchisers about business control.
Drive-thru introduction.
Improve employee satisfaction.
Employee training.

9. SWOT (Threats)
Food contamination
Competition (Quiznos), and fast- food restaurants offering subs recently.
Poor economy
Unhappy franchisers
Unsatisfied customers.

10. Subway’s Differentiation Strategy
Eating fresh, healthy foods.
A healthy fast food restaurant.
Low prices for quality foods.

11. Subway’s First-Mover Advantage
$5 foot long subs.

12. Product Safety Controls at Subway
Preliminary Controls
Gold Standard Policy
Food and Product Manufacturing
Plant Inspections
On-Line Safe Serv Food Safety Programs
Implemented with all franchisees.
Training for all crew members..
Operation Control Policies

13. Product Safety Controls at Subway
Screening Controls
Proper hand washing
Glove use
Product Rotation
Food prepared fresh daily
Monitor temperatures for refrigeration and cooking.

14. Product Safety Controls at Subway
Post Action Controls
Local regulatory food service inspections follow up.
Re-certifications on-line at the University of Subway
Franchisor inspections, communication, and follow up.

15. Subway’s Success!
Private company –No stock is traded on a public stock exchange
All Subway’s are franchised.
Rated #1 Franchise by Entrepreneur Magazine
Owned by Doctor’s Associates –Dr. Buck and Fred DeLuca’s ownership company.
Goal: Ranked number ONE restaurant by consumers.

16. Any Questions?