its about how u will set up your business in an international market with competition and to survive

1. MOBILE FOOD
TRUCK BUSINESS
“ON THE TRACK”, Is our business’ name which will be based
in Los Angeles that will be used to sell various food meals to
people in the state and neighboring states.

2. REASONS FOR SELECTING THIS
BUSINESS:
Low operation cost
Wider range
Health and hygienic
Experiment with locations
Build and expand a brand
Immeasurable flexibility

3. FEATURES:
 Storage space.
 Adequate plumbing & tanks
 An electrical system & generator
 Proper ventilation
 Room to move
 An awing
 Wall & ceiling finish
 Exhaust system
 Entry door & window serving

4. OUR PRODUCTS:
• Momos (Veg/Non-Veg)
• Burgers
• Pasta
• Sandwich
• Rock Toast
• Sev Puri
• Pani Puri
• Dosa (All types)
Food
• Faluda
• Pepsi
• Coca Cola
• Smoothies
• Coffee
Beverages

5. SWOT ANALYSIS
SWOT
ANALYSIS
STRENGHT
1. Experienced staff
2. Instant services
WEAKNESS
1.Limited funds
available
THREATS.
1.competitors.
2.People may not like
Indian food
3. Vehicular Traffic
4. Government Policy
OPPURTUNITY
1.Catering different group
of people
2. Not tied down to a
location.

6. PRICE STRATEGY
 Our target market – young adults and parents
with children at home. Average spent on food is
Rs.2500 per month.
 Sells Meals and Snacks at cheaper rates.
However no comparison on quality.
 Location not far from our base area.

7. FUNDS REQUIRED (FORECAST
BUDGET)
Startup cost Amount (yearly)
food truck purchase $40,000.00
interest on loan $8,000.00
Vehicle inspection $300.00
Generator $5,000.00
Register/POS System $1,250.00
Paint $2,000.00
Truck wrap $3,500.00
Initial food purchases $1,250.00
Utensils and paper
goods $1,000.00
Uniforms (6) $100.00
Initial office equip and
supplies $500.00
Initial advertising and PR $750.00
Professional, legal and
co2nsulting fees $2,000.00
fire extinguisher (3) $85.00
Permits and license $500.00
insurance $300.00
occurring
costs
Payroll (6) $20,160.00
Commercial
kitchen/Commissary
rent $1,500.00
Credit card processing
equipment $150.00
Fuel $300.00

8. PRODUCTION CAPACITY
What and
how much
to produce?
Lunch
(Meals)
200 lunches per day
(on an average), 12
months per year
$15 per person
(on an average)
Snacks
300 snacks per day
(on an average),
12months per year
$5 per person
(on an average)
Drinks &
Beverages
400 drinks per
day (on an
average), 12
months per yr
$1 per person
(on an average)
Catering
services
Depends on the
events we do in
a week or month
$500 per event
(depends on the
size of the
event)

9. BREAK EVEN ANALYSIS
YEAR 1 2 3 4 5
Expected
Units
25000 35000 45000 65000 80000
Contribution 75000 105000 135000 195000 240000
Fixed Cost
(With
Increases)
102300 112530 135000 155250 186300
Profit/Loss (27300) (7530) NIL
BEP
39750 53700

10. CONCLUSION
 Food Truck Business is a very well known
business. It will be a new idea to promote
Indian products in an international market
with low operating cost and fast instant
services.
 So we will definitely create our brand and
hope for successful future.