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Ingredient Master Business plan
- 1. BUSINESS PLANPRESENTATION MADE BY:- 1. MANAN ARORA 2. MUSKAAN NAGPAL 3. SRISHTI KALRA 4. VAIBHAV RUSTAGI 5. APURV SHARMA
- 3. Content Ingredient Master Industry and Company Analysis Market Research Operational Plan Future Plans Financial Plan Marketing Plan
- 4. Our Vision and Mission Our Vision “To bring consumers safe, high-quality foods that provide optimal nutrition.” Our Mission “The mission of our company is to provide top-quality services. We will strive to attract and maintain customers by providing services in the timeliest manner to provide 100% customer satisfaction. Our service will exceed the expectations of our customers.”
- 5. MEET OUR TEAM Muskaan Nagpal (CEO) Manan Arora (CFO) Srishti Kalra (CMO) Apurv Sharma (COO) Vaibhav Rustagi (CTO)
- 7. About The Industry • Sector: Tertiary • Industry: Food Industry • Nature of Business: Customer Satisfaction • Size: Pan India • Business Model: E-commerce
- 8. PESTEL ANALYSIS 01 03 06 04 0205 POLITICAL • Government Organisation • Rising Standards ECONOMICAL • Employment policy • Labour cost • Business lifecycle SOCIAL • Demographic • Lifestyle • Social Mobility LEGAL • Tax policies • Employment laws • Safety regulations ENVIRONMENTAL • Regulations and protection • Sustainability • Environmental friendly items TECHNOLOGICAL • New invention • Changes in IT • Changes in mobile technology
- 9. Porter’s Five Forces Analysis Existing Rivalry Bargaining Power of Buyers Threat of Substitutes Threat of New Entrants Bargaining Power of Suppliers
- 10. Swot Analysis Internal and Harmful. Weakness External and opportunities. Opportunity External and harmful. Threats Internal and Helpful. Strengths
- 14. If you get an ingredients app, would you order from that? 32% 54% 14% SALES Yes No Maybe
- 15. If given the ingredients and recipe, Would you cook? 9% 27% 64% SALES Yes No Maybe
- 16. Do you know how to cook? 9% 32% 59% SALES Yes No Maybe
- 17. Concerns • Disloyal customers • Industry giants • Unreliable delivery • Inefficient to handle a large volume of orders • Funding • Language localization • Packaging problem • Coronavirus • Logistics
- 18. Operational Plan
- 19. Key Resources Technology (App and Website): • Digital marketing • Order tracking Capital: • 3 Offices in Bangalore • Storage facility Labor: • Delivery agents • Organic Farmers Suppliers of Raw Material: • Organic Farmers • Boxes Suppliers
- 20. Key Activities Undertaking Marketing Campaigns Hiring Delivery Agents and Suppliers Managing the Delivery Managing the Payment Packaging and Quality Check
- 22. Marketing Plan
- 23. Marketing Strategies STP Segmentation Our target market is divided into three segments basis the time, complexity and level of the dishes we have on our app:
- 24. Marketing Strategies STP Targeting • Target Group: 18 to 35 • Young Adults, working professionals, and cooking lovers • Will attract people who believe in healthy eating
- 25. Positioning • Easy and convenient • Revolutionize eating lifestyle • Joy of cooking • Emotional statement Marketing Strategies STP
- 26. Marketing Programs 7p’s PRODUCT The box contains 3 things: • RECIPE CARD • INGREDIENTS • THE PACKAGE with the list of names of ingredients Packaging: • There will be a jute box packing, so that the customer can see the ingredients packed inside from top. • This will be made sure through a 3 level check.
- 27. PRICE • Easy: Rs 100-150 • Medium: Rs 150-200 • Hard: Rs 200-600 • Pricing Strategy: Cost-based pricing Marketing Programs 7p’s
- 28. PLACE • Only online sales through the website or the app • In 3 cities Delhi, Bengaluru and Mumbai • Pan India over the years of operations Marketing Programs 7p’s
- 29. PROMOTIONS • Social Media • Workshops • Culinary schools • Product offer • MasterChef endorsement • First-order • Cooking videos • Weekly challenges • Pop up ads • Sign up Marketing Programs 7p’s • Trending • Direct Mailing • Poster • Pamphlets • Videos
- 30. Facebook Post Highway Posters or Banners Instagram Post
- 31. PHYSICAL EVIDENCE • Store atmosphere • Facility design • Equipment • Signage • Employee dress • Packaging • App or website design. Marketing Programs 7p’s
- 32. PEOPLE • Hiring the best employees • Training • Succession planning • Brainstorming and motivation building Marketing Programs 7p’s
- 33. PROCESS Marketing Programs 7p’s SIGN UP SELECT THE DISH SELECT INGREDIENTS CUSTOMIZATION DELIVERY ENTER NUMBER OF PEOPLE & LOCATION
- 34. Process Description Preparation & Research Prospecting Needs assessment Pitch/ Presentation Objection handling Do outreach to find prospects fitting your ideal customer profile.. Articulate the unique value they’ll experience if they purchase. Is your product the best fit for the prospect? Do they need what you’re selling? Answer questions and manage objections. Research your competitors. Spend time in your customer’s shoes. Skim your company’s knowledge base. Sales Process
- 35. Process Description Close the deal Follow ups Send a proposal, get signatures, and finalize the sale Nurture customers, ask for feedback, offer upsells and related products or services. Sales Process
- 36. Financial Plan
- 37. Funding DEBT (in form of Angel Investors) • 10 L Equity • 4 L • 4 L • 4 L • 4 L • 4 L 30 Lakhs
- 38. Anticipated Sales For year 1 P r o d u c t s MONTHS Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Bachelors 90.00 95.00 95.00 100.00 105.00 110.00 110.00 110.00 120.00 120.00 130.00 140.00 1325.00 Working people 60.00 80.00 80.00 90.00 90.00 90.00 100.00 120.00 120.00 120.00 130.00 130.00 1210.00 Professional cooks 50.00 50.00 60.00 65.00 75.00 75.00 80.00 90.00 90.00 120.00 120.00 120.00 995.00 Sold 200.00 225.00 235.00 255.00 270.00 275.00 290.00 320.00 330.00 360.00 380.00 390.00 3530.00 Total Sales 48750.00 54375.00 58875.00 64250.00 69375.00 70000.00 74750.00 84250.00 85500.00 99000.00 102750.00 104000.00 915875.00 Total COGS 37600.00 42050.00 45550.00 49750.00 53700.00 54150.00 57900.00 65400.00 66300.00 76800.00 79700.00 80600.00 709500.00 Total Margin 11150.00 12325.00 13325.00 14500.00 15675.00 15850.00 16850.00 18850.00 19200.00 22200.00 23050.00 23400.00 206375.00
- 39. Anticipated Sales (Units) 0.00 1000.00 2000.00 3000.00 4000.00 5000.00 6000.00 Year 1 Year 2 Year 3 Year 4 Year 5 The graph above shows an increase in the number of units sold over the years. Red: Bachelors Blue: Working people Orange: Professionals
- 40. Anticipated Sales (In Rupees) 0.00 500000.00 1000000.00 1500000.00 2000000.00 2500000.00 3000000.00 3500000.00 4000000.00 Year 1 Year 2 Year 3 Year 4 Year 5 The graph above shows an increase in the number of units sold over the years.
- 41. Operational Breakeven -800000.00 -600000.00 -400000.00 -200000.00 0.00 200000.00 400000.00 600000.00 800000.00 1000000.00 0 1 2 3 4 5 6 NetProfit Break Even Analysis
- 42. Growth Stages 56.33% 59.18% 65.71% 69.61 72.71% There is a positive growth of the company with the increasing growth margin % over the operational years. This means that the company would be able to retain more sales revenue after incurring the direct costs involved.
- 43. Road Ahead
- 44. What’s Next For Ingredient Master
- 45. Thank You