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KIDZERIA By: Imad Ahmad, Saisha Fatima, Sana Maqbool S.Faisal Khursheed & S.Muqaddas Ali
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS… ,[object Object],[object Object],[object Object]
USAGE OF FAST FOOD DURING THE DAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONSUMPTION PATTERN ,[object Object],[object Object],[object Object],[object Object]
COMPETITOR ANALYSIS  ,[object Object],[object Object],[object Object],[object Object]
HELPFUL In achieving the objectives HARMFUL In achieving the objectives EXTERNAL ORIGIN Attributes of the environment INTERNAL ORIGIN Attributes of the Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S W O T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESCRIPTION OF THE VENTURE -KIDZERIA-
DESCRIPTION OF THE VENTURE ,[object Object],[object Object],[object Object],[object Object]
  GOALS AND OBJECTIVES OF KIDZERIA   ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET SEGMENTATION Primary:  Children from the age bracket of 5-12 years. Secondary:  Parents or elders accompanying their children would be our secondary market as they are the ones who make the purchase decisions and have the buying authority.
MARKET DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTING THE MARKET IN TERMS OF BUYING SITUATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESCRIPTION OF THE VENTURE… ,[object Object],[object Object],[object Object]
BACKGROUND OF ENTREPRENEURS Who are  WE ???
EQUIPMENTS ,[object Object],[object Object],[object Object],[object Object]
PERSONNEL REQUIRED
ORGANIZATIONAL PLAN
PARTNERSHIP DEED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATION CHART
JOB DUTIES AND RESPONSIBILITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
HR POLICIES ,[object Object],[object Object],[object Object],[object Object]
RISK ASSESSMENT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MERCHANDISING PLAN
SUPPLIERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STORAGE NEEDS
MARKETING MIX
MARKETING MIX ,[object Object],Future Products -zinger burger, brownies, cookies, milk shakes and steaks
DEALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND’S POINT OF DIFFERENCE Value Benefits Attributes
THE CUSTOMER VALUE HIERARCHY Core Product : good quality food and service. Basic Product : Burgers, Sandwiches, Chicken Popcorns etc. Expected : Quick, easy and good customer service Augmented : Reimbursement incase of any inconvenience Potential Product : increase in product line for kids as well as elders
MARKETING MIX… 2 Years Rs 47524050 PLC
MARKETING MIX… ,[object Object],[object Object],[object Object],[object Object]
MARKETING MIX… ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPLEMENTATION PLAN Pre-Launch MARKETING MIX…
Launch Post Launch Continuous advertisement in Home Express, distribution of student discount cards, flyers and menu card. Post Launch activity will be carried out on a monthly basis starting from August. MARKETING MIX…
MARKETING MIX… ,[object Object],Chicken Burger Raw Material Cost 30.62 Administration Expense (Rent, Salaries, Utilities, Maintainance, etc) 5 Selling Expense (Marketing, Promotion etc) 5 Packaging 2 Total Cost 42.62 Cushion if prices increases (3% of Total Cost) 1.2786 Final Cost 43.8986 Profit (63.4%) 76.1014 Retail Price exclusive of General Sales Tax 120
 
 
 
 
 
 
 
 
CONTINGENCY PLANS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKOOO!!!  Questions Please

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Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"