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B.venture of Restaurant
This document provides a business plan for a proposed restaurant called Restaurant Entrepreneurship. The summary includes details about the industry analysis, products and services, marketing strategy, and social media strategy. The restaurant will offer a variety of fish dishes and focus on quality seafood. The marketing strategy involves increasing customer frequency, targeting different group sizes, and using social media like Facebook, Twitter, and YouTube to engage customers.
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B.venture of Restaurant
- 1. Business Plan for Restaurant Entrepreneurship Presentedby Awais Ali Twitter: @_AwaisAli Pk.Linkedin.com/in/awais12 MBA 4th B
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- 4. Culture • Uniforms • Neat& Tidy Kitchen Environment • Building Renovation
- 5. Technology • Management InformationSystem • Microsoft Dynamics CRM & ERP Software System • CCTV Monitoring
- 6. Legal & EthicalConcerns • • • • Patents Copyrights Equal Employees opportunity Proper Disposal of waste
- 7. Industry Demand • • • • • Fresh Products QualityProducts Nutritional Products Cost Effective Comparative environment
- 8. Competition • We haveopening a restaurant that will provide different range of product i.e. fish which fetch the customers of other local competitors who provide only one recipe of fish
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- 10. Logo & NameDescription LOGO: The Fish logo explains the main specialty of this restaurant is in sea food NAME: The name also explains the aesthetic product of the business is the sea food as it is hunted from ocean
- 11. Vision Our vision isto be among the leading restaurants in the country through consistently meeting the needs of guests and exceeding their expectations.
- 12. Mission Statement To ensurethat each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, wellprepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.
- 13. Owners Investors Executive Chef Operations Procurement Operations Sous Chef Marketing Mgr. Manager Finance Mgr. HRMgr. Asst. Manager Procurement Officer Kitchen Manager Line & Prep Cook Dishwashers &porters
- 14. Reasons of Goingto this Business There is no specific restaurant operating in the market that is providing different & vast variety of fish recipes
- 15. Why Successful? There isno competitors in The market of fish recipes
- 16. What are Products& Services? Starters • • • • • • • • • • • • • • CHESE FISH TEMPURA FISH TIL MIL FISH LAHORI Fried FISH ZINGER FRIED FISH TEMPURA FRIED PRAWNS THAI FRIED PRAWNS CHILLI FRIED PRAWNS THAI PRAWN BALLS FRIED FISH MASALA FISHCONTINENTAL CRUMFRIED FISH CONTINENTAL SEASME FRIED FISH FISH & CHIPS CONTINENTAL ZINGER FRIED FISH Meal • • • • • • • • • • • • • • CHESE FISH TEMPURA FISH TIL MIL FISH LAHORI Fried FISH ZINGER FRIED FISH TEMPURA FRIED PRAWNS THAI FRIED PRAWNS CHILLI FRIED PRAWNS THAI PRAWN BALLS FRIED FISH MASALA FISHCONTINENTAL CRUMFRIED FISH CONTINENTAL SEASME FRIED FISH FISH & CHIPS CONTINENTAL ZINGER FRIED FISH
- 17. Other Services Special EventsManagement
- 18. Location Location: Bank Road SadderRawalpindi Why this Location Right for us? • Because there is a huge gathering around this area • Our supplier Metro Cash n Carry is at our reach Status of Building: Physical condition Rent Renovated
- 19. Office & Manufacturing Equipment • • • • • • • • HotPlates (Gas + Electricity). Fryers. Pasta Burners. Utensils. Refrigerators and Deep Freezers. Manager Office Furniture. Computers. CCTV Camera.
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- 21. Marketing Department Manager Marketing Dept. DanishButt Asst. Manager Marketing Sidra Shaheen Manager Advertisement Faisal Qayum Manager Social Media Marketing Awais Ali Asst. Marketing Mgr. Faisal Shehzad Manager Electronic Media Marketing Ghulam Mubeen Sales Promotion Manager Ikram ul Haq
- 22. Marketing Strategy • YourDescription Goes Program Marketing-Product and Retention Strategy Here Liaison between employees & upper management • • Planning & Supervising Marketing Operations • Co-ordinate with finance manager for developing marketing plan & budget • Analyze data & sales forecast • Recommend creative & cost effect give promotional activities • Conduct marketing campaigns for Promotions
- 23. Positioning • Our marketingefforts should center Your Description Goes around why our food is appealing, highHere quality, or in some way unique and position it as a lifestyle product. Example. – We provide a focused menu, quality food and social experience for customers seeking a relax, social and upscale environment. Our Uniqueness. – We offer a unique dishes of sea food items
- 24. Demographics • Your DescriptionGoes Here • Individuals: people that dine in by themselves. • Families: a group of people, either friends or a group of relatives dining together.
- 25. Core Marketing Objectives •Your Description Goes Our programs and tactic used will be Here centered around 4 core attributes – Increase customer frequency- (capturing customer information) – Group size (target large group orders with carryout and in-store) – Identify our frequent customer, best approach and get customer feedback and prepare reports – Increase our customer Rating
- 26. Social Media Marketing •Your Description Goes Here
- 27. Importance of SocialMedia Marketing & its Awareness Different companies in different regions are engaging their customers by using social networking sites the famous social networking sites are Facebook, Twitter, LinkedIn, YouTube, Google+ Companies develop pages on these sites & post its adds, offers, video blogs, job opportunities.
- 28. Coca Cola A Benchmarkto the Social Media Marketing According to insight stats most popular page on Facebook is Coca Cola’s Fan page which has 57,829,086 Fans & growing 1,020,439 monthly
- 29. How Social MediaEngage our Customers?
- 30. Site Wise Blogging Whatthey are broadcasting?
- 31. Engaging Customers ThroughSocial Media Facebook Twitter LinkedIn YouTube Posting new offers, Dishes, conducting surveys, Ask Questions Tweet news Providing case studies, employees profiles & posting job vacancies Broadcasting quick recipe tips by Exec. Chef .
- 32. Social Media MonitoringTool • Providing Insight statistics of social media pages • Free signup • Provide categorized insights i.e. by country, by gender, by age etc. • Comparative analysis of other competitors page insights
- 33. Sales Promotions • • • • Family HoursDiscounts College lunch Discount Membership Cards Loyalty Cards
- 35. Advertising Manager • Bestfit of target audience • Advertising Campaign • Billboards, Flyers, Sign Boards • Press Campaign • Radio Advertising
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