1. …

3. Chai Chai…lelo…Chai Chai
A Sales and Distribution Analysis of the world’s largest consumed
beverage after water-Tea ……..the Indian way
Garma Garam Chai, brought to you by

4. Tea Making Video
Tea-Sales & Distribution Analysis

5. Tea Industry
Market Size
Market Growth Rate
Key Players
Source: Assocham-Tea Study, 2013

6. Market Share
HUL
Tata Tea
Duncann
Wagh Bakri
Others
Source: Euromonitor International, 2010

7. Tea Distribution
Tea from Garden
Producer
Unbranded- In
loose form
Branded-In
Consumer Packs
To Export
Market
To Indian
Auction
To Wholesaler
Agent
Ex Garden Sales
To
Retailer/Grocer
Direct Export
To Domestic
Market
To Retailer
To Consumers
To Consumers
Tea-Sales & Distribution Analysis

8. Tea Distribution
Wholesale/
Merchant Packers
By
To
To Export
Wholesale/ Domestic
Market in
Merchant Market in
loose form
Packers loose form
Domestic
market in
packet
form
To export
market in
packet
form
To
domestic
market as
tea bag
To export
market as
tea bag
Tea-Sales & Distribution Analysis

9. E-Auction of Tea
Tea-Sales & Distribution Analysis

10. Channels of Primary marketing for tea
Tea manufactured from
tea leaf by Tea Factory
In the form of loose tea
in bulk package
To domestic consumer
through
Retail outlet
Directly to the primary
registered domestic
Buyers
(non auction route)
Directly to overseas
Buyers (direct export)
In consumer packs
i.e. Packet Tea
To registered consignee
or commission agent or
as stock transfer
Through public
tea auction
To registered primary
buyers
To semi wholesaler or
Retailer for sales
To domestic consumer
In the form of
Loose tea
Directly to overseas
Buyers as
Direct export
To merchant packers
for sales to
Domestic consumer
as packet tea
To domestic consumer
Through our retail
outlet
To domestic consumer through
secondary buyers
11
Tea-Sales & Distribution Analysis

11. The manual public tea auction system
Dispatch of lot-wise teas
Issue of Garden invoice
Arrival & Weighment Report
Inspection of tea
Preparation of small packs of
trade sample
Despatch of such trade
samples
12
Tea-Sales & Distribution Analysis

12. Present Electronic Tea Auction
system
Tea Board
Internet
•Development
•Staging
•Operations
Management
Data Center
•Centralized
hardware
•Application
Software
Coonoor
•PCs
•LAN
Guwahati
•PCs
•LAN
Coimbatore
•PCs
•LAN
Kolkata
Siliguri
•PCs
•LAN
•PCs
•LAN
Cochin
•PCs
•LAN
13
Tea-Sales & Distribution Analysis

13. Distribution
Tea-Sales & Distribution Analysis

14. APMC Vashi
Jai Tea Co.
B-3, AMPC Market-2
Sector 19B, Vashi
Navi Mumbai, MH 400703
Tea-Sales & Distribution Analysis

15. APMC Vashi
•Sourcing
•Ordering
Tea-Sales & Distribution Analysis

16. APMC Vashi
• Product Range
Tea-Sales & Distribution Analysis

17. APMC Vashi
Pricing
• Margin
• Sales
• Customers
Tea-Sales & Distribution Analysis

18. Retail Distribution
• Ajit traders(main distributor)
Phase
1
48
sectors
Phase
3
Phase
2
Tea-Sales & Distribution Analysis

19. Retail Distribution
•
•
•
•
•
Delivery responsibility
Replacement
Terms of payment
Bulk breaking(1 carton 20kgs)
Stock Adjustment
Company
warehouse
distributor
bhiwandi
Retail stores
Sanpada
Nerul
Tea-Sales & Distribution Analysis

20. Retail Distribution-Sales/order
Salesman visit
Recovery
Ordering
Supply > Order Demand
Incentive
Targets
Tea-Sales & Distribution Analysis

21. DistributionTechnology & Monitoring
• Salesman Reporting
• Area Sales Manager/TSI
Monitoring
• PDA/Handheld devices
• Online Bill
Generation/Measureme
nt
Tea-Sales & Distribution Analysis

22. Retail to Consumers
Bhaiyya,
Chai dena
Tea-Sales & Distribution Analysis

23. Retail to Consumers
Corporate Connect
Tata Motors & Honda
Tea-Sales & Distribution Analysis

24. Hotel
Tea-Sales & Distribution Analysis

25. Hotel
Hotel ka
chai
kahaan se
aata hai?
Tea-Sales & Distribution Analysis

26. Hotel
Rangoli Hotel
APMC market, Ram Mohan Tea.
Ram Mohan Tea, packages and
markets tea and distributes to
different retailers and hotels.
Has a different offering for hotels
and restaurants i.e. Hotel mixture.
Been in business from 1971. Has a
good market name.
Price: 1kg- Rs 260.
Tea-Sales & Distribution Analysis

27. Apna Chaiwala

28. Chaiwala
•
•
•
•
•
Tea vendor
Sheth Distributor (Girnar Tea Ltd)
Price 280 per Kg
Per Month 10 kgs usage
No bulk purchase.
Tea-Sales & Distribution Analysis

29. Thank you for your Time