CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
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CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES BLIND RESEARCH TO UNDERSTAND THE CONSUMER BEHAVIOR FULL RESEARCH SECTOR (IMRB) FMCG SECTOR ANALYSIS SUB SECTOR BEVRAGE ANALYSIS
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Consumer Behaviour Final Presentation
- BlackBerry smartphones are produced by the Canadian company RIM and the first BlackBerry phone, the BB 850, was launched in 1999 and was known for its secure push email system.
- BlackBerry promotes its products through advertisements, TV commercials, and print ads. Its current products include the BlackBerry Curve, Bold, Torch, and BlackBerry Playbook tablets.
- A survey conducted among students at SZABIST found that BlackBerry smartphones are preferred over other brands and that people still favor the traditional bar style phone with touch features and QWERTY keyboards.
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENT
FULL CEMENT INDUSTRY ANALYSIS
GDP CONTRIBUTION OF WORLD
GDP CONTRIBUTION IN INDIAN GDP
WORLD CEMENT PRODUCTION BY COUNTRY
TOP COMPANIES IN WORLD
INDIAN CEMENT INDUSTRY
REASON FOR GROWTH OF CEMENT INDUSTRY
ANALYSIS OF JK CEMENT
PRODUCTION PROCESS OF JK CEMENT
BUSINESS MODEL OF JK CEMENT
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This presentation bases its focus on marketing strategy of the company and break-even analysis on the basis of the exhibits given at the end of the case.
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Porting and Maintaining your C++ Game on Android without losing your mind
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Indian Car Industry - Consumer Behaviour Presentation!
Indian Car Industry - Consumer Behaviour Presentation!
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENT
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENT
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Study on retailers buying behavior towards Kashmiri products in Pune.
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Pond's re positioning
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Customer satisfaction towards_honda_two_wheeler_a_study_in_palakkad_district_...
The document summarizes a study on customer satisfaction towards Honda two-wheelers in Palakkad District, Kerala. It includes the following key points:
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Hul final
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Ritesh final ppt
Rasna International Ltd presented on their foray into the ready-to-drink fruit juice category with the launch of Rasna JU-C. Key findings from the project on distribution of Rasna JU-C in the state of Bihar included that the product needs to differentiate itself from competitors and establish a unique position. Recommendations to the company included improving packaging, reviewing the distribution channel, accounting for regional tastes, expanding the product portfolio, and continuing promotional activities. The presentation emphasized building relationships with customers and channel partners to better understand market needs.
Vadilal industries Ltd.
1) The document summarizes a study on consumer satisfaction with Vadilal products in the Dharampur region of India. Data was collected through a survey of 100 Vadilal customers.
2) The findings show that Vadilal has the highest brand recognition and customer satisfaction levels compared to competitors like Amul and Mother Dairy. Ice cream and mango pulp were the most preferred products.
3) Most customers purchase Vadilal products weekly from retail stores and are satisfied with the price, quality, and service. The study suggests Vadilal expand its flavor offerings and improve the taste of mango pulp to increase customer satisfaction further.
Saras jaipur dairy projects report
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Mallu
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Tata Tea
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a presence in 40 countries and owns 27 tea estates in India. The company has five major brands in the Indian market. Its marketing objective is to increase sales by Rs. 900 crore for 2007-08 and increase profits by 30% by decreasing operational costs through new technologies. The company's Marcom plan targets middle and upper-middle income households through advertising on TV, print and point-of-purchase material with the goal of making Tata Tea the number one brand in India.
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2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
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Sales & marketing day 1[ marketing mgt on 8th dec 19]
This document provides an overview of sales and marketing management for a coffee shop called Coffee Talk. It includes sections on market analysis, marketing questionnaires, types of markets, case studies, and a marketing plan for Coffee Talk. The marketing plan outlines Coffee Talk's vision, objectives, target customers, competitors, SWOT analysis, marketing mix, and financial and operational KPIs. It also includes sample budgets, past sales histories, and a sales forecast. The document aims to analyze the coffee market and develop a comprehensive marketing strategy to launch and promote the new Coffee Talk brand.
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To analyze the contribution of retail outlets in Personal care product business of ITC vis a vis to its competitors
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DIGITAL MARKETING FOR INTERALLIANCE WERARDT
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BLOGS
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Ppt of final project viva voce
The document provides information about a company project presentation on Bihar State Co-operative Milk Producers Federation Limited (Sudha Dairy). It includes:
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- A list of 14 dairy products produced by Sudha including milk, curd, lassi, sweets, cheese, ghee, butter, and ice cream.
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Cremica
- Cremica is an Indian biscuit company established in 1978 that currently has a turnover of 380 crore rupees, with biscuits making up 65% of revenue.
- It is currently the third largest biscuit company in Punjab and second largest in Himachal Pradesh.
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Avinash ppt.pptx
This study evaluated customer satisfaction towards Britannia biscuits in Tenali, India. The objectives were to study consumption behavior patterns, measure customer satisfaction levels, and identify factors in the purchase decision process. A survey was conducted with 104 respondents. The findings showed that quality was the main motivator for purchase. 58% were satisfied with product quality and 68% satisfied with price. Availability satisfaction levels were independent of location. Suggestions included improving taste, offering combo packs, ensuring hygiene of ingredients, and increasing advertisement frequency and supply. The conclusion was that understanding customer needs is important for consumer satisfaction, which is necessary for company growth.
business plan
Summer slush plans to introduce new flavors of slush and juices in Vehari. Their products include slush, juices, smoothies and milkshakes. The document outlines their mission, vision, competitors, marketing plan, management team, and financial projections. It summarizes their strategy to provide healthy refreshments at reasonable prices and capture the health conscious market in Vehari through quality products and good customer service.
Summer slush
Summer slush plans to introduce new flavors of slush and juices in Vehari. Their products include slush, juices, smoothies and milkshakes available in various flavors. The document outlines their mission, vision, competitors analysis including location and market share, SWOT analysis, marketing plan including products, price, place and promotion. It also includes financial plan with funding sources and operational plan outlining equipment, production process and quality control. The management team and profiles of promoters including their advisory board are provided. Risks like competitors and weather changes are analyzed.
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3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES
- 1. WIP REPORT PRESENTATION Submitted By : MD SADIQUE SULEMAN 1
- 2. PROJECT TITLE CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES COMPANY : IMRB INTERNATIONAL 2
- 3. SECTOR MARKET RESEARCH Market research is any organized effort to gather information about target markets or customers In turnover, India is the 21st largest market globally 5th largest within Asia 3
- 4. GLOBAL MARKET RESEARCH TURNOVER Rank Continent Sales in (million USD) Share 1 Europe 16,005 40% 2 North America 15,705 39% 3 Asia Pacific 5,998 15% 4 Latin America 1,920 5% 5 Africa 382.1 1% 6 Middle East 277 1% 4
- 5. 40% 39% 15% 5% 1% 1% Europe North America Asia Pacific Latin America Africa Middle East 5
- 6. REVENUE OF MARKET RESEARCH (Rs in $USD billion) 28.9 31.24 33.54 39.08 40.29 43 44.35 2009 2010 2011 2012 2013 2014 2015 6
- 7. IMRB Founded 1970 Founder Hindustan Thompson Associates Headquarters Mumbai, Maharashtra, India Services Research, business consulting and survey Number of employees 1200 Parent Kantar Group 7
- 8. IMRB IMRB was set up in 1970 Operation in 15 countries IMRB is aligned with the Kantar group , an umbrella network of global market research IMRB market cap 187 $USD 8
- 10. COMPETITOR Cross Tab Delphi Research Services Diksha Research Market Pulse Nielson India 10
- 11. PROJECT CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES SECTOR : FMCG The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy FMCG market is expected to increase at (CAGR) of 14.7 per cent to touch US$ 110.4 billion during 2012-2020 Expected to increase at compound annual growth rate (CAGR) of 14.7 per cent 11
- 12. MARKET SHARE 43 22 12 8 4 4 2 5 food product personal care fabric care hair care households otc products baby care others 12
- 13. SUB SECTOR: BEVERAGE HOUSEHOLD CARE PERSONAL CARE FOOD & BEVERAGE HEALTH CARE Health beverages, bakery products, snacks, chocolates, ice cream, tea/coffee/soft drinks, processed fruits Fabric wash, Household cleaners Oral care, hair care, skin care, cosmetics/deodora nts OTC products and ethical FMCG 13
- 14. CONTD…. The size of the Indian food processing industry is around $ 65.6 billion Indian hot beverage market is a tea dominant market 14
- 15. MARKET SHARE 36.4 30 8.2 6 4.3 15.1 HUL ITC NESTLE BRITANIA DABUR OTHERS 15
- 16. COMPANY NESTLE Founded : 1866 Founder : Henri Nestlé, Charles Page, George Page Market cap : 58.6 billion US$ Parent Company Nestle Ltd Category Food Products Sector Food and Beverages Tagline/ Slogan Good Food, Good Life USP The biggest health and wellness brand in the world, top brand in Fortune 500 list 16
- 17. MARKET SHARE 36.4 30 8.2 6 4.3 15.1 HUL ITC NESTLE BRITANIA DABUR OTHERS 17
- 18. PRODUCTS18
- 19. COMPETITORS IN HOT BEVERAGES VENDING MACHINES Bru Atlantis Café Coffee Day Café Desire 19
- 20. PRO To determine the Customer satisfaction for hot beverage vending machines SRO SRO 1: To evaluate how the services offered by the Vendor affect the purchase of Vending Machines SRO 2: To evaluate how the quality offered by Vender affect the purchase of Vending machines SRO 4: To evaluate whether to buy the Beverage vending machine or take it on lease SRO 6: To evaluate how the Servicing & maintenance of the Vending Machine the Vendor does 20
- 21. METHODOLOGY RESEARCH METHODOLOGY Questionnaire Primary data Survey Pure research Applied research QuantitativeQualitative Structure/DI 21
- 22. PROJECT METHODOLOGY: Research Design • Descriptive Scale Used • Graphical Rating Scale • Multiple Choice Multiple Response • Likert Scale Sampling Method • Purposive Sampling Sample Size • 55 Consumer Sampling Area • Industries of Pune Data Collection Method • Survey Data Collection Tool • Questionnaire 22
- 23. FINDINGS Compulsory Briefing about the Project Target Population to be considered Methods of Data Collection Convincing and Helping the Respondent understand questionnaire Respondents were less interested in giving us the Interview 23
- 24. Contd…. Colleting the Genuine responses without imposing self-thoughts Achieving the targets before Dead-lines Researcher found that the Clients wants to Compare itself with other competitors make error free interview 24
- 25. LEARNINGS How to maintain the difficult situation in working time Who is demanding vending machines product How to do work in a team & individually How to communicate and convince corporate people to give an interview appointment 25
- 26. Cont… How to interact with respondents to collect feedback through the surveys Visited 20 companies and collected data on the basis of interviews and questionnaire & Learnt about consumer buying behavior 26
- 27. FACTOR ANALYSIS 15% 13% 36%15% 21% Question's Value Price Flavor Brand Type of vending machine Quantity 27
- 28. Monthly expenses 30 40 20 10 3000-5000 5000-10000 10000-15000 More than15000 28
- 29. Vending machine used for 15 50 20 5 1 option 2 option 3 option 4 option 29
- 30. Most Popular Brand 23 9 5 11 7 Nescafe Bru Café Desire CCD Others 30
- 31. Type of flavor 30 5 10 40 10 5 plain tea lemon tea green tea hot coffee ginger tea masala tea 31
- 32. Beverage company they use 5 20 5 20 10 10 20 10 Coffee Day Hindustan Unilever / BRU Georgia TATA Godrej Fresh & Honest Nestle / Nescafe True Value 32
- 33. Type of beverages 30 30 25 15 Coffee Beans Coffee Premix Tea Premix / Powder Tea Bags 33
- 34. Types of milk 35 65 Liquid Milk Power Milk 34
- 35. Frequency of order 30 15 8 2 0 10 35 Monthly Quarterly Half- Yearly Yearly More than a year Others Daily Weekly 35
- 36. Unit of order 50 30 20 kilogram cases/cartoon cups 36